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MSU Denver

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Academic programs reside within academic departments. Both reside within their respective colleges (or schools). For visual consistency, a brand-identity system is established to easily construct University-approved logos as new academic departments and programs become officially offered through the University.

The diagram below indicates the size and spatial relationship of the logo components.

To obtain University-approved logo artwork for your respective academic department or program, contact Strategy, Marketing and Communications.

 

MSU Academic Logo

 

The academic department/program name is typeset in Univers 67 Bold Condensed, upper and lower case. Its point size is 67% of the height of the “M” in the University Logotype. The leading (line spacing) is 120% of its point size.

Lengthy Academic Department/Program Names

MSU logo Lengthy Academic Department logo

The display of the academic department/program name may exceed the right edge of the University Logotype by (up to) three characters. Names exceeding this parameter should break naturally between words onto two or more lines.

If it is necessary to break the academic department/program name into two or more lines, the name is typeset flush left, ragged right with leading that is 120% of its point size. Readability should help influence the best solution when determining between which words the name should break.

Academic Department/Program Logo Formats

Our academic department and program logos are available in three formats. This provides optimal logo display within the space provided per application. The components within these formats are in a fixed size and spatial relation to one another and should not be altered. The vertical format is preferred and should be displayed wherever practical, provided that the available display area permits sufficient size for the logo.

Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities.

 

Format A (Preferred) VerticalMSU Department/Program Logo - Format - Vertical

Format A is the preferred format and should be displayed wherever practical. Additionally, Format A best fits applications with square to vertically proportioned display areas.

 

Format B Horizontal

MSU Department/Program Logo - Format - Horizontal

Display Format B on applications with horizontally proportioned display areas.

 

 

Format C Extreme Horizontal

MSU Department/Program Logo - Format - Extreme Horizontal
Display Format C on applications with extreme horizontally proportioned display areas.

 

Academic Department/Program Logo Clear Zone

To avoid crowding our logos with other imagery – such as text, photography, illustrations, color breaks or rule lines – a “clear zone” is the minimum amount of space to remain free of other imagery. This minimum space requirement also applies to page trim and folds. The clear zone is proportional to the size of the logo, and its border is determined by measuring from the outer edges of the logo to the distances indicated in the diagrams below.

Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities. Adhering to clear zone guidelines will best ensure legal protection of our logos by minimizing confusion as to their appearances.

 

Format A (Preferred) – Vertical

MSU Department Logo Clear Zone - Format A

Format A is the preferred format and should be displayed wherever practical. Additionally, Format A best fits applications with square to vertically proportioned display areas.

 

 

Format B – Horizontal

MSU Department Logo Clear Zone - Format B Horizontal

Display Format B on applications with horizontally proportioned display areas.

 

 

Format C – Extreme Horizontal

MSU Department Logo Clear Zone - Format C Extreme Horizontal

Display Format C on applications with extreme horizontally proportioned display areas.

 

Academic Department/Program Logo Minimum Sizing

Shown below is the minimum approved size for our academic department or program logos as measured from the width of the Roadrunner Symbol. The diagram below shows actual size at left, but then enlarged for viewing ease. If a size smaller than the approved is necessary, the academic department or program name is typeset in one of the approved support typefaces. See Support Typefaces.

 

Mentioning in text

When mentioning in text and on first reference in applications whose intended audiences may not already be familiar with the University, the University’s full name precedes the academic department’s name. A comma separates the two. For example: “Metropolitan State University of Denver, Department of Psychology” The abbreviated “MSU Denver, Department of Psychology” may be used on first reference in applications whose intended audiences are likely to already be familiar with the University. Subsequent references within the same application for either first-reference scenario may omit the University prefix and simply use the academic department name, “Department of Psychology.”

Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities.

MSU Academic Department Minimum Sizing

The minimum size to be displayed is 1 half-inch (12.7mm, 36 pixels) as measured from the width of the Roadrunner Symbol.

Using Department of Psychology as the example, these are acceptable derivatives of our academic department or program names.

 

MSU Academic Department Minimum Sizing Correct Naming

If a visual representation of the academic department or program is needed, but the display area does not permit sufficient logo sizing, you may display the academic department or program name in upper and lowercase, or in all caps. It must be typeset in one of the typefaces from our approved type families, Univers, Gotham or Century Schoolbook, and must appear in one color. Contact Strategy, Marketing and Communications for approval of any typeface substitutions.

 

DO NOT display the academic department or program name in a two- or three-color solution in an effort to mimic the appearance of the academic department or program logo.

Academic Department/Program Logo Color Options

Our academic department or program logos consist of specific hues of blue, red and gray. Accurate reproduction of these colors, referred to as MSU Denver Blue, MSU Denver Red and MSU Denver Gray, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media.

When an academic department or program logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are both full-color and one-color options from which you may choose. The full-color options are preferred and should be displayed wherever practical. See Color Selection to determine the most appropriate logo color option for its intended display. Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities.

 

Approved positive color options

Display on white or light- to mid-value backgrounds

 

MSU Denver - Department and Program - Approved Positive Color Options - Full Color (Preferred)

Full-Color – Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • White Silhouette Behind Roadrunner Symbol

Display on:

  • White
  • Any Light- to Mid-Value Background

 


 

One-Color – Preferred

  • MSU Denver - Department and Program - Approved Positive Color Options - One Color (Preferred)MSU Denver Blue
  • White silhouette or Clear Behind Roadrunner Symbol

Display on:

  • White
  • Any light-to-mid value background

 


 

One-Color – Approved

MSU Denver - Department and Program - Approved Positive Color Options - One Color (Approved-Black)

  • Black (Shown)
  • Neutral Metallics
  • White Silhouette or clear background

Display on:

  • White
  • Any light-to-mid value background

 


 

Approved Reverse Color Options – Display on black or mid- to dark-value backgrounds

MSU Denver - Department and Program - Approved Reserve Color Options - Full Color

Full-Color – Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White Logotype and Silhouette Behind Roadrunner Symbol

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black or any mid- to dark-value background

 

 


 

MSU Denver - Department and Program - Approved Reserve Color Options - One Color

One-Color – Preferred

 

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Grey

 

 


 

One-Color – Approved

MSU Denver - Department and Program - Approved Reserve Color Options - One Color Black

 

  • White
  • Neutral Metallics

Display on:

  • Black
  • Any mid-to-dark value background

 

 

Academic Department/Program Logo Color Selection

Clear logo visibility is important for ensuring its integrity. All academic department or program logo components must be easily discernible from the background on which they are displayed. The gray-scale diagram below demonstrates how the visibility of each logo color option is affected by the color value of its background. Additionally, avoid displaying the logo on background areas with a high degree of contrast and/or distracting visual activity. Generally, positive logos provide optimum contrast on light- to medium-value backgrounds and reverse logos provide optimum contrast on medium- to dark-value backgrounds. Using MSU Denver, Department of Psychology as an example, these guidelines apply to each academic department or program logo.

 

MSU Denver - Department and Program - Color Selection

 

Important note about the Roadrunner Symbol

To best ensure clear legibility and maintain brand integrity, it is important to select the correct color version of any of our logos that include the Roadrunner Symbol. To this point, there are two important design features:

  1. The Roadrunner Symbol artwork is available with and without a white silhouette behind the symbol. The white silhouette ensures clear legibility regardless of the background color value on which it is displayed. However, the white silhouette is not always practical in certain reproduction techniques. In scenarios such as small imprint or two-color reproduction limitations on colored backgrounds, it is preferred to use a one-color logo to avoid diminished visibility of the red logo components caused by close color boundary between the red components and the background.
  2. When selecting a one-color logo, be sure to select the one-color positive art for light- to mid-value backgrounds and the one-color reverse art for mid- to dark-value backgrounds. These two one-color versions are NOT interchangeable. The rendering of the Roadrunner Symbol is different between the positive and reverse versions so that the eye “reads correctly.” If the one-color positive logo is inadvertently displayed in white on a dark-value background, it will appear incorrect because of the misread of the eye. Likewise, displaying a one-color reverse logo in MSU Denver Blue or black on a light-value background will result in the same undesirable effect.

MSU Denver - Department and Program - Color Selection grade scale

Academic Department/Program Logo Misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our University Support entity logos. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few of potential misuses of our academic department or program logos. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection. Using MSU Denver, Department of Psychology as an example, these guidelines apply to each academic department or program logo.

 

MSU Denver - Department and Program -Misuse -

 

 

At right is the approved and preferred appearance of our academic department or program logos.

 

Below are just a few potential misuses of our logo. Avoid these misuses and others. If you have questions regarding correct logo use, contact Strategic, Marketing and Communications.

 


 

MSU Denver - Department and Program -Misuse - Donts 1

DO NOT:

Transpose the color scheme. Display only the approved color options.

 


MSU Denver - Department and Program -Misuse - unapproved one-color version

 

DO NOT:

Display a one-color version other than those approved.

 


 

MSU Denver - Department and Program -Misuse - unapproved one-color version with tint

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the full-color version.

 


 

MSU Denver - Department and Program -Misuse - unapproved

DO NOT:

Allow the word “Metropolitan” to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications.

 


 

MSU Denver - Department and Program -Misuse - unapproved 2

 

DO NOT:

Allow poor visibility between the logo and its background.

 


MSU Denver - Department and Program -Misuse - unapproved 3

 

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.

 


 

MSU Denver - Department and Program -Misuse - unapproved 4

DO NOT:

Create new logo formats. Only display the approved formats.

 


 

MSU Denver - Department and Program -Misuse - unapproved 5

DO NOT:

Horizontally stretch the logo in an attempt to fit within specific display areas. Always use one of the three approved format options.

 


 

MSU Denver - Department and Program -Misuse - unapproved 6

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use one of the three approved format options.

 


 

MSU Denver - Department and Program -Misuse - unapproved 7

DO NOT:

Display the logotype components as a stand-alone graphic. The logo must appear in tact with Roadrunner Symbol, Logotype and Department name locked together.

 


 

MSU Denver - Department and Program -Misuse - unapproved 8

DO NOT:

Typeset the Department name in a typeface other than the approved Univers 67 Bold Condensed.

 


 

MSU Denver - Department and Program -Misuse - unapproved 9

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo’s integrity.