MSU Denver

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Branded Merchandise Guidelines and Purpose

Branded merchandise and apparel can reflect pride in the University and serve a function as well as promote the brand to an outside audience; therefore, it is important to be mindful when designing and distributing these items. The Office of University Communications and Marketing (UCM) is here to help guide the design of branded merchandise to make sure these items meet your needs and follow Metropolitan State University of Denver’s brand-identity guidelines.


  1. All branded merchandise using the MSU Denver name, logos and mascot image must be approved by UCM to maintain the integrity of our brand and trademarks.
  2. All branded merchandise intended for resale must go through the University licensing system.
  3. Branded promotional items must be purchased from a preferred vendor (apparel, signage, banners, table drapes, awards and plaques are excepted from this requirement).

Branded Merchandise Vendors

Branded items such as pens, mugs, bags, flash drives, etc., must be purchased from either the Tivoli Station or the other preferred vendors with University purchasing agreements in place.


On-campus vendor:

MSU branded bottleTivoli Station

The Tivoli Station, formerly the Auraria Bookstore, is the official merchandiser for MSU Denver apparel and merchandise. The bookstore works directly with University Communications and Marketing on the review-and-approval process for the products offered.

As previously announced in December 2020, and in the April 2021 article, Barnes & Noble College, a leading operator of college bookstores in the United States, assumed the bookstore’s daily operations in April 2021.

Barnes & Noble College is an independent publicly traded company that currently operates more than 770 college and university campus stores nationwide, including seven campus stores in Colorado. The bookstore will continue to be called Tivoli Station and will retain the current hours of operation Monday–Thursday 8 a.m. to 4:30 p.m., and Friday 8 a.m. to 3 p.m.

We will also be updating campus partners as the options for online volume purchases with the Barnes & Nobel vendor are set up- during the summer months of 2021. In the meantime, provides an immediate online shopping option for Roadrunner items not available in the store, and can fulfill single orders or bulk orders.

Tivoli Station Contacts

Chezra Delaine
Store Manager
Main Telephone Number | 303-556-4286
Email: [email protected]

Online Store

Barnes and Nobel Promotional Products Vendor

Club Colors
Yaryna (Yaya) Demska, Collegiate Brand Advisor for Club Colors
Phone: 847-744-6061 x108
Cell: 773-653-0678
Email: [email protected]

Off-Campus Approved Vendors


Educational team:

Request emails: [email protected]


Collegiate Team Manager:

Kristin Hilla

Email: [email protected]

Phone: 1-877-446-7746 ext. 8450

Fax: 1-866-213-1640



HALO Branded Solutions

Jack Wilson

2489 S. Newcombe St.
Lakewood, CO 80227

Phone: 720-203-6878

Email: [email protected]



HALO Branded Solutions

Kristi Williams

1563 Chickadee St.
Loveland, CO 80537

Phone: 970-302-9808

Fax: 1-207-897-4044

Email: [email protected]



Logostuff has recently merged with Geiger

Geiger Local Representative: Colby Bowman

Phone: 720-219-7849

Email: [email protected]