Branded Merchandise Guidelines and Purpose

Branded merchandise and apparel can reflect pride in the University and serve a function as well as promote the brand to an outside audience; therefore, it is important to be mindful when designing and distributing these items. The Office of University Communications and Marketing (UCM) is here to help guide the design of branded merchandise to make sure these items meet your needs and follow Metropolitan State University of Denver’s brand-identity guidelines.


  1. All branded merchandise using the MSU Denver name, logos and mascot image must be approved by UCM to maintain the integrity of our brand and trademarks.
  2. All branded merchandise intended for resale must go through the University licensing system.
  3. Branded promotional items must be purchased from a preferred vendor (apparel, signage, banners, table drapes, awards and plaques are excepted from this requirement).

Branded Merchandise Vendors

Branded items such as pens, mugs, bags, flash drives, etc., must be purchased from either the Tivoli Station or the other preferred vendors with University purchasing agreements in place.


On-campus vendor:

MSU branded bottleTivoli Station

The Tivoli Station, also known as the campus bookstore, is the official merchandiser for MSU Denver apparel and merchandise. The bookstore works directly with University Communications and Marketing on the review-and-approval process for the products offered.

Transition of the operations vendor for the Tivoli Station bookstore is changing this fall from Barnes & Noble College to Follett Higher Education on October 2, 2023. Follett already partners with over 1000 colleges across North America.

The bookstore will continue to be called Tivoli Station and will retain the current hours of operation Monday–Thursday 8 a.m. to 4:30 p.m., and Friday 8 a.m. to 3 p.m.

Off-Campus Approved Vendors


Request Emails: [email protected]


Collegiate Team Manager:

Matt Dahm

Email: [email protected]

Phone: 1-877-446-7746 ext. 8675

Fax: 1-866-213-1640



Additional Collegiate Team Representative:

Melissa Welles

Email: [email protected]

Phone: 1-877-446-7746 ext. 8528

Fax: 1-866-506-8659



HALO Branded Solutions

Jack Wilson

2489 S. Newcombe St.
Lakewood, CO 80227

Phone: 720-203-6878

Email: [email protected]



HALO Branded Solutions

Kristi Williams

3175 Challenger Point Dr.
Loveland, CO 80538

Phone: 970-302-9808

Fax: 1-207-897-4044

Email: [email protected]



Topshelf Printers

William Loy – Owner

5807 West 20th Street
Greeley, CO 80634

Email: [email protected]

Phone: 970-893-0655



BSN Sports, LLC

P.O. Box 7726
Dallas, TX 75209

Office: Dallas, TX

Phone: 800-527-7510

Fax: 800-365-7653

Email: [email protected]



BSN MSU Denver Representative:

Thomas Puchino

Email: [email protected]

Phone: 720-850-7989


BSN Greeley Representative:

Ryan Blahauvietz

Email: [email protected]

Phone: 970-412-0541