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MSU Denver

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Our University Seal embodies MSU Denver’s commitment to excellence for its students, faculty and staff as well as the surrounding community. Because the Seal is reserved for Board of Trustees official communications, official University documents and official University ceremonies, you must first obtain approval from Strategy, Marketing and Communications prior to its use. Upon approval, digital artwork for the University Seal will be provided by Strategy, Marketing and Communications. DO NOT attempt to recreate the Seal.

Approved University Seal display includes the following:

  • University-approved diplomas
  • University-approved certificates
  • University-approved transcripts
  • University-approved Commencement Ceremony collateral

The diagram below identifies the various symbolism found within our Seal.

 

University Seal

University Seal Clear Zone

Upon approval to display the University Seal, be sure to avoid crowding our Seal with other imagery – such as text, photography, illustrations, color breaks or rule lines. A “clear zone” is the minimum amount of space to remain free of other imagery. This minimum space requirement also applies to page trim and folds. The clear zone is proportional to the outer diameter of the Seal, and its border is concentric to the diameter as indicated in the diagram below.

Adhering to clear-zone guidelines will best ensure legal protection of our University Seal by minimizing confusion over its appearance.

 

University Seal - Clear Zone

 

University Seal Minimum Spacing

Shown below is the minimum approved size for our University Seal as measured by its diameter. The diagram below shows actual size at left but then enlarged for viewing ease.

 

University Seal - Minimum Spacing

 

The minimum size to be displayed is 1 half-inch (12.7mm, 36 pixels) as measured by its diameter.

 

 

University Seal Color Options

Because of the formal nature of applications on which the University Seal is displayed, its color options are limited to those shown below. All components of the Seal appear in the same color and value. In its preferred display, the University Seal is a specific hue of gray, referred to as MSU Denver Gray. See Brand Colors for this specific color formula per media.

When the University Seal is darker than the background color on which it is displayed, it is referred to as “positive.” When the Seal is lighter than the background color on which it is displayed, it is referred to as “reverse.” See Color Selection to determine the most appropriate logo color option for its intended display.

 

Approved positive color options

Display on white or light- to mid-value backgrounds:

 

Preferred

  • MSU University Seal - GreyMSU Denver Grey

Display on:

  • White
  • Any light-to-mid value background

 


 

Approved

  • MSU University Seal - BlackBlack

Display on:

  • White
  • Any light-to-mid

 


 

Approved

  • University Seal Color Options Neutral MetallicsNeutral Metallics
  • Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)

Display on:

  • White
  • Any light-to-mid value background

 


 

Approved

  • University Seal Watermark“Watermark” (10% – 30 value difference to its background color)

Display on:

  • White
  • Any light-to-mid value background

 


 

Approved

  • University Seal - Blind EmbossedBlind embossed
  • Blind debossed

Display on:

  • White
  • Any light-to-mid value background

 


 

Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds:

University Seal Approved Reverse Color Preferred

Preferred

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray

 

 

 


 

University Seal Approved Reverse Color option - Black

Approved

  • White

Displayed on:

  • Black
  • Any mid-to-dark value background

 

 


 

University Seal Approved Reverse Color - Neutral Metallics

Approved 

  • Neutral metallics
  • Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)
  • Mid-to-light value grays

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Grey
  • Black
  • Any mid-to-dark value background

 


 

Approved

University Seal - Watermark

  • “Watermark” 10% – 30% value difference to its background color

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black
  • Any mid-to-dark value background

 

 


 

University Seal Approved Reverse Color - Blind Embossed

Approved

  • Blind embossed
  • Blind debossed

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black
  • Any mid-to-dark value background