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MSU Denver

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Our University logo embodies the essence of our core values. From students, to faculty and staff and how we represent ourselves to our external audiences, the MSU Denver brand stands for diversity, tenacity and inclusivity, each with an entrepreneurial spirit. The Roadrunner Symbol (see University Roadrunner History) alludes to the University’s humble beginnings, when students and faculty had to traverse the streets of downtown Denver, dodging traffic, to attend classes located in multiple buildings. The University adopted “Roadrunners” as its mascot in 1977, and today’s Roadrunner Symbol pays homage to the University’s history and its spirit of tenacity.

 

When to use:

The University logo should be displayed on collateral that represents the University as a whole. Additionally, any touchpoint whose intended audiences are those not likely to already be familiar with the University should display this full-name brand identity.

The diagram below identifies the various components of our University logo. Each component is named for reference ease. These components are in a fixed size and spatial relation to one another and should not be altered.

 

MSU Logo template

 

University Logo Formats

Our University logo is available in three formats. This provides optimal logo display within the space provided per application. The components within these formats are in a fixed size and spatial relation to one another and should not be altered. The vertical format is preferred and should be displayed wherever practical, provided that the available display area permits sufficient size for the logo.

 

 

FORMAT A (Preferred) – Vertical

MSU Logo Format A

Format A is the preferred format and should be displayed wherever practical. Additionally, format A best fits applications with square to vertically proportioned display areas.

 

 

FORMAT B – Horizontal

MSU Logo Format B

Display Format B on applications with horizontally proportioned display areas.

 

 

FORMAT C – Extreme Horizontal

MSU Logo Format C

Display Format C on applications with extreme horizontally proportioned display areas.

 

University Logo Clear Zone

To avoid crowding our logos with other imagery – such as text, photography, illustrations, color breaks or rule lines – a “clear zone” is the minimum amount of space to remain free of other imagery. This minimum space requirement also applies to page trim and folds. The clear zone is proportional to the size of the logo, and its border is determined by measuring from the outer edges of the logo to the distances indicated in the diagrams below.

Adhering to clear-zone guidelines will best ensure legal protection of our logos by minimizing confusion as to their appearances.

 

Format A (Preferred) – Vertical

MSU Logo format A - Clear Zone

 

 

 

 

 

Format B – Horizontal

MSU Logo format B - Clear Zone

 

 

 

 

Format C – Extreme Horizontal

MSU Logo Format C - Clear Zone

 

 

 

 

University Logo Minimum Sizing

Our University logo is available in three formats. This provides optimal logo display within the space provided per application. The components within these formats are in a fixed size and spatial relation to one another and should not be altered. The vertical format is preferred and should be displayed wherever practical, provided that the available display area permits sufficient size for the logo.

 

MSU Logo Minimum Sizing

The minimum size to be displayed is 1 half-inch (12.7mm, 36 pixels) as measured from the width of the Roadrunner Symbol.

 

 

MSU Logo Minimum Size

 

If a visual representation of the University is needed but the display area does not permit sufficient logo sizing, you may display the University name in upper- and lowercase, or in all caps. It must be typeset in one of the typefaces from our approved type families, Univers, Gotham or Century Schoolbook, and must appear in one color. Contact Strategy, Marketing and Communications for approval of any typeface substitutions.

MSU Logo - not allowed

 

DO NOT display the University name in a two-color solution in an effort to mimic the appearance of the University logo.

 

University Logo Color Options

Our University logo consists of specific hues of blue and red. Accurate reproduction of these colors, referred to as MSU Denver Blue and MSU Denver Red, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media.

When the University logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are full-color and one-color options from which you may choose. The preference is to display the full-color version wherever practical. Often, only one color is permitted or practical. In these instances, the preference is to display the one-color version that utilizes MSU Denver background colors. If this is not a practical option, then the one-color black on any light- to mid-value background (or white on any mid- to dark-value background) is approved. See Color Selection to determine the most appropriate logo color option for its intended display.

 

Approved positive color options

Display on white or light- to mid-value backgrounds:

 

Full Color – Preferred

  • MSU Logo full colorMSU Denver Blue
  • MSU Denver Red
  • White Silhouette behind Roadrunner Symbol

Display on:

  • White
  • Any light-to-mid-value background

 


 

One Color – Preferred

  • MSU logo one colorMSU Denver Blue
  • White Silhouette or clear behind Roadrunner symbol

Display on:

  • White
  • Any light-to-mid-value background

 


 

One Color – Approved

  • MSU logo one color (black)Black (shown)
  • Neutral Metallics
  • White silhouette or clear behind Roadrunner symbol

Display on:

  • White
  • Any light-to-mid-value background

 


Approved Reverse Color Options

Display on black or mid-to-dark value backgrounds:

 

Full Color – Preferred

  • MSU Reverse Full-Color optionMSU Denver Blue
  • MSU Denver Red
  • White logotype and silhouette behind Roadrunner symbol

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black or any mid-to-dark value background

 


 

One Color – Preferred 

  • MSU logo one colorWhite

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray

 

 

 


 

One Color – Approved 

  • MSU logo one color approved

    White

  • Neutral Metallics

Display on:

  • Black
  • Any mid-to-dark value background