Brand Identities

The University’s Brand Architecture creates a logo hierarchy for MSU Denver entities. This hierarchy ensures the strength of the MSU Denver brand by positioning departments and other units in a subsidiary role to the overall brand. This allows departments and other units to ride the coattails of the larger brand while being clear to the public, which will interact with several University entities. The first diagram below shows the relationships in the logo hierarchy. The table below that describes the appropriate use of each logo.


Did you know?

All persons with an email address have access to MSU Denver logos on the internal Marketing Toolkit Sharepoint Site. External requests can be made via the request/consultation form.


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University Logo (parent)


MSU Denver Logo

The University logo should be displayed on collateral that represents the University as a whole. Additionally, any touchpoint whose intended audiences are those not likely to already be familiar with the University should display this full-name brand identity.

University Seal

University Seal logo


The University Seal is reserved for Board of Trustees official communications and official University documents, such as: diplomas, certificates, transcripts and Commencement-ceremony collateral.


Abbreviated Logo


MSU Denver Logo

The abbreviated logo may be displayed on a wide range of applications, including but not limited to: facility signage, marketing collateral, informal (or casual) merchandise such as T-shirts, coffee mugs, tchotchkes, athletics-related items and a multitude of other branded touchpoints.

Roadrunner Symbol


Roadrunner MSU logoThe MSU Denver Roadrunner Symbol (the Symbol), in limited instances and with approval from University Communications and Marketing, may be displayed as a stand-alone graphic identifier. These instances typically include display on athletics apparel and informal merchandise.

Affinity entities


MSU Affinity entity logoAffinity entities are those whose high-level initiatives serve to advance the University as a whole in internal and external communities.

Affinity entities may be displayed on collateral that is specific to marketing efforts such as PowerPoint®, invitations, email headers and other materials.

University Support entities

MSU Support entities logo

Display University Support entity logos on collateral that is specific to their service or function.

College entities


MSU Colleges logo

Display College-Level logos on marketing collateral that represents the college as a whole. For department- or program-specific collateral, it is preferred to display the Department-Level (or Program-Level) logo, which displays the department name in a fixed relationship to the University logo, so as to maintain a strong tie back to the overall University.

Department and Program entities


MSU Department-specific logo

Display Department- and Program-Level logos on respective marketing collateral that represents their department or program.

Athletics entities


MSU Athletics logo

Athletics entities are allowed unique branding to represent the team spirit of the University. As opposed to other MSU Denver logos, Roadrunners and the Roadrunner Symbol are given prominence over the University name to allow Athletics entities a more informal appearance.

Industry-positioned entities

Industry Positioned MSU LogoIndustry-positioned entities are unique centers and/or programs offered through the University, therefore meriting their own custom branding. Each entity is assessed on a case-by-case basis to ensure that its brand identity is expressed accurately and to positively represent MSU Denver’s commitment to its surrounding communities.


MSU CoBrand Partners logoPartner/Co-brand entities, from both private and public sectors, are represented with combined branding from MSU Denver and its partner. Partner/Co-brand entity logos may visually depict equal partnership, partner lead, MSU Denver lead or both partners supporting a third Feature entity.