Career Prospects, Our Program Options

MARKETING AT MSU DENVER

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” -Joe Chernov

Do you possess strong leadership, analytical and organizational skills? Are you a persuasive and creative problem-solver? With a Marketing degree from MSU Denver, you’ll be at the forefront of business. Marketing is a core business function, helping to shape and execute business strategy and drive overall success.

Marketers are focused on creating value for customers and building long-term relationships. Marketers identify target markets, gather and analyze market and customer information, develop products and services, set pricing, determine how to effectively make products and services available to customers, and communicate the value proposition to customers.

Every business or organization has a marketing function. Marketers work for product-manufacturing firms, service organizations, advertising and research agencies, consultancies, small businesses, nonprofits and government agencies.

Marketing Major: What Will I Study?

One of the more dynamic majors at MSU Denver, the Marketing Program involves relevant and exciting coursework. Students can work with local businesses and, in some cases, create and operate their own organizations. Areas of study include:

Promotional Strategy
Advertising Management
Retail Marketing
Personal Selling
Sales Management
Product Distribution
Sports Marketing
International Marketing
E-Commerce
Brand Management
Marketing Research
Consumer Behavior
Marketing to Businesses
Multicultural Marketing
Green Marketing
Much, much more!

One advantage of attending MSU Denver is our smaller class size, a factor that is instrumental in facilitating student/student interaction, student/teacher interaction, discussion, and most importantly, learning. The entire higher education experience is enhanced when students get to know their professors as well as one another.

Marketing Minor: Is This For Me?

Non-marketing majors can benefit from our program through earning a marketing minor. Marketing skills can be useful as a secondary set of skills in the event your career takes you in a different direction, or perhaps when you are marketing the most important product of all -- yourself!

Portrait of MSU Denver Marketing graduate, Gerald Mota.

“Throughout my career, I have learned – regardless of the industry you’re in – that selling yourself is essential to building relationships. The sales program at MSU Denver has not only helped growth within my professional network, but also in building my own business.”

Gerald, Marketing Major

Financial Advisor at Northwestern Mutual