Department of Marketing
MARKETING AT MSU DENVER
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” -Joe Chernov
Do you possess strong leadership, analytical and organizational skills? Are you a persuasive and creative problem-solver? With a Marketing degree from MSU Denver, you’ll be at the forefront of business. Marketing is a core business function, helping to shape and execute business strategy and drive overall success.
Marketers are focused on creating value for customers and building long-term relationships. Marketers identify target markets, gather and analyze market and customer information, develop products and services, set pricing, determine how to effectively make products and services available to customers, and communicate the value proposition to customers.
Every business or organization has a marketing function. Marketers work for product-manufacturing firms, service organizations, advertising and research agencies, consultancies, small businesses, nonprofits and government agencies.
Marketing Major: What Will I Study?
One of the more dynamic majors at MSU Denver, the Marketing Program involves relevant and exciting coursework. Students can work with local businesses and, in some cases, create and operate their own organizations. Areas of study include:
- Promotional Strategy
- Advertising Management
- Retail Marketing
- Personal Selling
- Sales Management
- Product Distribution
- Sports Marketing
- International Marketing
- Brand Management
- Marketing Research
- Consumer Behavior
- Marketing to Businesses
- Multicultural Marketing
- Green Marketing
- Much, much more!
One advantage of attending MSU Denver is our smaller class size, a factor that is instrumental in facilitating student/student interaction, student/teacher interaction, discussion, and most importantly, learning. The entire higher education experience is enhanced when students get to know their professors as well as one another.
Marketing Minor: Is This For Me?
Non-marketing majors can benefit from our program through earning a marketing minor. Marketing skills can be useful as a secondary set of skills in the event your career takes you in a different direction, or perhaps when you are marketing the most important product of all -- yourself!
“Throughout my career, I have learned – regardless of the industry you’re in – that selling yourself is essential to building relationships. The sales program at MSU Denver has not only helped growth within my professional network, but also in building my own business.”
Gerald, Marketing Major
Financial Advisor at Northwestern Mutual
Marketing is a profession that touches nearly every industry. Here are a few marketing-related disciplines you can pursue:
Advertising, brand or product management, channel management, digital marketing, services marketing, marketing research, media planning and buying, professional selling, social media, new product development, global and multicultural marketing, strategic marketing management, retailing and experiential marketing, distribution and supply chain management, and more.
"It is extremely important to relate to the students by being fully transparent with what our company does. Students get a better idea of the real time experience that I try and bring to the table when meeting with them in the classroom. Being engaged with them throughout the entire process is important, however even more important is continuing to be that mentor once they graduate. I hope they look to us a true resource well beyond their years at Metro State."
Director of Sales at KMGH-TV | KZCO-Azteca
He has been a Fulbright scholar and has published in numerous top Marketing journals including the International Marketing Review, Psychology and Marketing and the Journal of Global Marketing. His expertise lies in international marketing, marketing research and marketing strategy.
Professor of Marketing