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Contact UsOnline Marketing B.S. at a Glance
- Format
- 100% OnlineSemester based courses
- Credits and Transfer
- 120 Total CreditsUp to 90 transfer credits may apply
- What You’ll Study
- Digital marketing, consumer behavior, market research, branding and strategy
- Potential Career Paths
- Digital marketing, market research, advertising, brand management and social media
- Online Scholarship
- Up to $1,000 per SemesterFor eligible fully online majors
- Colorado Tuition
- $326.25 per CreditWith COF applied
What Do You Study in an Online Marketing Degree?
About the Program
Marketing is how organizations understand people, create value and communicate why a product, service or idea matters. In the online Marketing B.S., you’ll build a broad business foundation and learn how research, creativity and strategy work together across the customer experience.
Your coursework explores:
- Consumer behavior and audience insight
- Marketing research and analytics
- Branding, advertising and digital marketing
- Sales, distribution and customer relationships
- Marketing strategy in domestic and global markets
Marketing electives let you explore subjects such as social media, services marketing, retail, media planning and new product development. You’ll also have opportunities to apply what you learn to real marketing problems for businesses and nonprofits.
Skills You’ll Build
- Research markets and identify what different audiences need, value and respond to.
- Use data and customer insight to guide marketing decisions and measure results.
- Develop positioning, marketing plans and campaigns across digital and traditional channels.
- Create clear messages and content for specific audiences, goals and platforms.
- Present recommendations and turn an organization’s goals into practical marketing strategy.
Earn Your Fully Online Marketing Degree at MSU Denver
Discover the path to a successful career with MSU Denver’s Marketing Major Degree. Our online program offers flexibility and comprehensive coursework to help you achieve your goals in the Strategic Marketing Online field.
Program Highlights Internet Marketing Degree
Our Internet Marketing Degree curriculum covers essential topics such as digital marketing, consumer behavior, and marketing strategy. With our marketing major degree program, you can gain the skills needed to excel in the field, including critical research, digital advertising, website development, writing content and leading marketing and brand strategy.
Learn to manage strategic marketing online shopping behaviors, emerging markets and lead strategies to better serve customers to outperform competition with an online Marketing degree.
Career Opportunities for Marketing Major Degree
Graduates of our Internet Marketing Degree program can pursue diverse career opportunities in digital marketing, market research, and brand management. Our program equips you with the knowledge and credentials to succeed in various roles within the marketing sector.
The Marketing Department’s Open for Business program also gives you the chance to provide marketing services to real-world for-profit and non-profit organizations. Open for Business has provided strategic marketing assistance to more than 100 organizations since its founding in 2008. Not only does this give you career-building experience, it also helps you make an impact in the community.
Benefits of Studying Strategic Marketing Online
Our strategic marketing online program offers the flexibility to balance your education with your personal and professional life. Enjoy the convenience of studying from anywhere while receiving a top-tier education.
Your Best Choice for Affordable Accredited Online Colleges
| Fact | Fact |
|---|---|
| 55% Students receive scholarships or grants |
87% Students work part or full time |
| 100% Online No location-specific requirements |
120 Credit Hours Degree completion requirement |
| 14:1 Average student-to-faculty ratio |
|
Learn More About an Internet Marketing Degree
Tell us about yourself and we'll reach out via email with more information and to answer questions.
Request InformationHow Much Does it Cost for the Online Marketing B.A. Program, and is There Financial Support?
Low in-state tuition, reduced tuition for many western states, a scholarship built only for online majors, and the freedom to take as many or as few classes as you want. MSU Denver is built to be the affordable online choice, whatever your pace.
Colorado Residents
With the Colorado Opportunity Fund (COF) applied
$326.25 / credit
2026–27 rate, COF applied
What a term costs, tuition & fees included
Part-time (6 credits)
$2,655.92
$2,655.92
Full-time (12 credits)
$4,987.22
$4,987.22
COF reduces per-credit cost for eligible Colorado residents. Most Colorado students qualify.
Outside Colorado (WUE / RIT)
Reduced nonresident tuition for eligible western states
$663.40 / credit
2026–27 WUE/RIT rate
What a term costs, tuition & fees included
Part-time (6 credits)
$4,678.82
$4,678.82
Full-time (12 credits)
$9,033.02
$9,033.02
Western Undergraduate Exchange (WUE) and Roadrunner Interstate Tuition (RIT) lower nonresident cost for students in participating states.
Planning the whole degree? Most online bachelor’s programs are 120 credits. Transfer credits count toward that, so you may have less to pay for than you think.
Up to $1,000
per semester
per semester
Scholarship for fully online majors. Declare a fully online major and you may qualify for up to $1,000 each fall and spring. No separate application required.
Learn about the online scholarship and other financial aid options
Veterans & military: MSU Denver is approved for VA education benefits. Veteran & military student services.
For exact, current figures, see the Undergraduate Tuition & Fees schedule.
Figures shown are 2026–27 rates and are for planning only. All rates are subject to change.
Apply Now for Free
Most applicants are admitted, and you will usually receive your admission decision within a few days.
- Create your application account using your personal email: Start your free application
- Tell us you plan to study fully online to qualify for up to $1,000 per semester in scholarship funds
Admission at a glance
You are typically eligible for admission if you have a 2.0 or higher unweighted high school GPA, are 20 or older with a high school diploma or GED, or have 24 or more transferable college credits.
Learn More About an Internet Marketing Degree at MSU Denver
Tell us a little about you and we’ll follow up by email with information about
- Program details and requirements
- Transfer credits and how they may apply
- Tuition, scholarships, and financial aid basics
- Start dates, deadlines, and next steps
Current student? Get help by emailing [email protected]
Request information
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Frequently Asked Questions
Yes, you can earn your Bachelor of Science in Marketing completely online from anywhere. The program is AACSB‑accredited, giving you a top‑tier business education that’s recognized and respected by leading companies around the world. And by choosing the fully online path, you may automatically qualify for up to $1,000 per semester in dedicated online‑student scholarships to help fund your degree.
Your timeline really depends on how many classes you take each semester and how many credits you transfer into MSU Denver. A full‑time student starting from scratch usually finishes in about four years, while part‑time students can space out their courses to keep everything balanced. And throughout your journey, your dedicated online success coach will help you build a personalized graduation roadmap that keeps your momentum strong.
We’re exceptionally transfer‑friendly and want to make sure your past academic milestones give you a strong head start. We can see exactly how your previous general education or business courses align with our program requirements. From there, our transfer advisors will work with you one‑on‑one to maximize your credits so you can jump straight into core consumer behavior and digital strategy classes.
Because every modern organization depends on smart growth strategies, a marketing degree opens doors to a huge range of high‑demand, well‑paid careers. Graduates step into exciting roles like digital marketing specialist, brand manager, market research analyst, social media community manager, or media planner. It also gives you a powerful, data‑driven toolkit if you want to build a career in corporate PR, sales management, or advertising.
This program blends creative messaging with advanced business analytics to give you a powerful, well‑rounded marketing skill set. You’ll build practical expertise in digital marketing strategy, consumer psychology, market research methods, and international marketing dynamics. By graduation, you’ll know how to analyze trends, interpret data, and create multi‑channel campaigns that build customer loyalty and drive real business growth.