College of Business Highlights

MSU Denver Student-led Sticker Competition

Excitement and anticipation brewed within MSU Denver’s College of Business as students waited to see who the winners were for the 2023-24 sticker competition, proudly sponsored by local business and supporter StickerGiant. This collaboration wasn’t just about stickers; it ignited creativity and entrepreneurship right on campus.

StickerGiant’s commitment to nurturing talent aligns seamlessly with the college’s mission to empower the next generation of business leaders. As students dive into designing stickers based on brand guidelines, they’re not just showcasing their artistic flair; they’re honing their marketing skills in a real-world setting.

The competition is simple yet impactful: students create designs, and their peers within the College of Business cast their votes for their favorites. It’s a celebration of innovation and collaboration right within our own community.

StickerGiant echoes this sentiment, expressing their enthusiasm for supporting the college’s endeavors.     

“StickerGiant is proud to support MSU Denver College of Business’s student-led sticker competition. We believe in nurturing creativity and innovation, and we’re excited to play a part in empowering young designers to showcase their talent and imagination. Collaborating with MSU Denver aligns perfectly with our mission to inspire and support the next generation of artists and entrepreneurs.”

It wasn’t just about the stickers; it was about the journey of growth and discovery for these budding entrepreneurs. MSU Denver’s College of Business and StickerGiant had embarked on this collaborative adventure, shaping the future of business one sticker at a time.

Two Alums win Sticker Contest

Erica Peterson

Erica Peterson - Alumni

Erica Peterson, graduated last fall with a major in Marketing and a certificate in Digital Marketing. Erica designed two of the top winning stickers. "Digital marketing has always been a passion of mine, from understanding consumer behavior, to interpreting trends and how different brands interact with consumers, I find it all fascinating"

Maness_Kailey

Kailey Maness - Alumni

I graduated with a marketing degree in May 2023 and finished my digital marketing certificate this past fall. I am also a proud alum of the Women's Soccer team. I enjoy digital marketing because I get to bring my ideas to life in a way that connects with people. I was inspired by our very own roadrunner mascot that represents the history of our school when campus was more spread out across Denver and students would run across the road to get to their classes.

Students and Alumni

Marni Horan

Marni Horan - MPAcc Student

Congratulations to MPAcc student Marni Horan, who placed 1st in her round at MSU Denver’s 3MT Preliminary Round Competition! Way to represent the MSU Denver Master of Professional Accountancy community! MSU Denver competes to showcase graduate-level research and information. Already involved in a long-term research project through MPAcc, Marni was attracted to this research because of her work experience with Non-Profit organizations. She believes this will help her future accounting goals by knowing she can present information succinctly, profoundly, and in front of many people in the corporate setting.

Tatym-Lillquist_sm

Tatym Lillquist- Alumni

"My experience at MSU Denver’s College of Business is undoubtedly a major contributor to my personal and professional success. From the dedicated support from professors and faculty to the numerous opportunities for growth, the department equipped me for the marketplace. What I appreciate most about my experience is having opportunities to network with tenured industry professionals, understand how the marketplace works through sales competitions, and being connected to companies seeking top talent. I am grateful for my time as MSU Denver and the community it helped me create." Tatym Lillquist, Marketing Grad

Faculty Recognition

Laurel Lane

College of Business Dean's Excellence in Teaching Award

Laurel Lane, in the Department of Marketing, was recognized at the Spring 2024 College of Business meeting for Excellence in Teaching.

Julian Friedland

College of Business Dean's Excellence in Scholarship Award

Julian Friedland, in the Department of Marketing, was recognized at the Spring 2024 College of Business meeting for Excellence in Scholarship

Mark Segall

College of Business Dean's Excellence in Service Award

Mark Segall, in the Computer Information Systems and Business Analytics department, was recognized for Excellence in Service at the College of Business Spring 2024 meeting.

David Bechtold

College of Business Dean's Overall Excellence Award

David Bechtold, Director of the Center for Entrepreneurship, was recognized for Overall Excellence at the College of Business Spring 2024 meeting.

Faculty in the News

Grocery Prices on the Rise despite Inflation Cooling

Kishore Kulkarni, Economics professor, interviewed with Fox News to discuss grocery prices rising despite reports of inflation cooling.


Millennials Buying Homes

Jeff Peshut, Finance assistant professor and director of real estate, interviewed with Denver7 about whether it’s more difficult for millennials to buy homes compared to previous generations.


Odds of winning the 1.09 Billion Colorado Powerball Lottery

Darrin Duber-Smith, Marketing senior lecturer, interviewed with 9News about the odds of winning the $1.09 Billion Colorado Powerball Lottery.


Continued Disputes Between Altitude Sports and Major Cable Providers

Darrin Duber-Smith, Marketing senior lecturer, interviewed with Axios about the continued disputes between Altitude Sports and major cable providers, Comcast ‘s Xfinity and DISH Network, which have prevented customers’ ability to watch Denver Nuggets and Colorado Avalanche games since 2019.


Federal Reserve’s Plans to Reduce Interest Rates

Kishore Kulkarni, Economics professor, interviewed with Scripps News to discuss the Federal Reserve’s plans to soon reduce interest rates and the various factors influencing their decision-making process.


Co-branding Opportunities Boost Sales

Darrin Duber-Smith, Marketing senior lecturer, interviewed with KOA radio to discuss the recent retail collaborations between McDonalds and Krispy Kreme and how co-branding opportunities boost sales.


Federal Reserve’s Interest Rate Plan

Kishore Kulkarni, Economics professor, interviewed with 9News to discuss the Federal Reserve’s interest rate plan and how it provides market stability and relief to homebuyers anticipating an interest rate drop.


National Association of Realtors Settlement

Jeff Peshut, Finance assistant professor and director of real estate, interviewed with Summit Daily to discuss the implications of the recent National Association of Realtors settlement on commission rates and its potential impact on home prices and sales in Colorado.


Odds of Winning

As the Mega Millions lottery jackpot approaches $1 billion, Darrin Duber-Smith, Marketing senior lecturer, interviewed with 9News to discuss the long odds of winning it and the even longer odds of producing a perfect March Madness bracket. A RED story contributed to coverage.


Shrinkflation

Kishore Kulkarni, Economics professor, interviewed with CBS4 about shrinkflation, exploring the external forces driving companies to decrease product sizes and how this phenomenon is likely to stabilize once inflation decreases.


Price Increases and Changes in Consumer Spending Habits

Kishore Kulkarni, Economics professor, interviewed with CBS4 to discuss price increases and changes in consumer spending habits post-pandemic. He also interviewed with Scripps News for two separate interviews, one regarding Cookie Monster’s comments on shrinkflation, its underlying causes and another addressing federal antitrust concerns regarding airline and grocery mergers.


Personal Selling and the Elements of Promotion

April Schofield and Darrin Duber-Smith, Marketing senior lecturers, published a piece in Nutrition Industry Executive on personal selling and the elements of promotion.


Scam Awareness and Prevention

Robert Persichitte, Accounting affiliate professor, interviewed with CBS4 to discuss scam awareness and prevention for Slam the Scam Day on March 9th.


Volunteer Income Tax Assistance Program (VITA)

CBS4 featured MSU Denver’s Volunteer Income Tax Assistance (VITA) program in the Department of Accounting. Robert Persichitte, Accounting affiliate professor and student, America Paisley, discussed its role in educating students while assisting low-income families with their tax returns. A RED story contributed to coverage.


Tips to Students – Filing Tax Returns

Robert Persichitte, Accounting affiliate professor, interviewed with Campus Well to provide tips to college students on filing their tax returns. A RED story contributed to coverage.


Wendy’s Proposed “Dynamic/Surge Pricing”

Darrin Duber-Smith, Marketing senior lecturer, interviewed with KOA radio and Scripps News about Wendy’s proposed plan to test “dynamic/surge pricing” in certain locations starting in 2025, which would raise or decrease prices in real-time based on demand.


Value of Hiring a Good Financial Advisor

Robert Persichitte, Accounting affiliate professor, interviewed with MarketWatch to discuss the value of hiring a good financial advisor while being mindful of the costs.


Supply Chain Adjustments Leading to Increased Gas Prices

Kishore Kulkarni, Economics professor, interviewed with the FOX31 disruptions in critical oil-producing regions leading to supply chain adjustments, consequently resulting in increased gas prices.


Super Bowl Ads

Darrin Duber-Smith, Sports Marketing professor, interviewed with KOA Radio, 9News, CBS4, and CGTN on the effectiveness of this year’s Super Bowl ads and highlighting the distinctions from previous years. Additionally, he also interviewed CBS4 on what constitutes the best Super Bowl ad and its impact on the local economy. A RED story contributed to coverage.


Kroger-Albertsons Merger

Alexandre Padilla, Economics chair and professor, interviewed with FOX31 to discuss the definition and implications of a monopoly in relation to the Kroger-Albertsons merger.


Handling Post-holiday Debt

Robert Persichitte, Accounting affiliate professor, interviewed with CBS4 to discuss strategies for effectively handling post-holiday debt. Additionally, he interviewed with FOX31 and KOA Radio about the delayed implementation of a new tax regulation mandating that mobile payment services must issue tax forms to users. A RED story contributed to coverage.


Potential Economic Cooling in Colorado

Alexandre Padilla, Economics professor and chair, interviewed with LaVoz about potential economic cooling in Colorado and the U.S., attributing factors to election-year politics and immigration.


Transformative Effects of Legalizing Sports Betting in Colorado

Darrin Duber-Smith, Marketing senior lecturer, interviewed with FOX31 about the transformative effects of legalizing sports betting in Colorado, highlighting its role in boosting sports viewership and its generation of significant state tax revenue.


Marketing and Brand Tactics and Stanley Tumblers

Darrin Duber-Smith, Marketing senior lecturer, interviewed with KOA Radio about the marketing and brand tactics that have led to the significant spike in sales and popularity of Stanley tumblers.


Tax Tips 

Greg Clifton, Accounting chair and associate professor, interviewed with Denver7 to provide tax tips ahead of Jan. 29 when the IRS begins to accept 2023 tax returns.


Online Security and Scam Prevention

Edgar Maldonado, Computer Information Systems associate professor, interviewed with Telemundo Denver about online security and scam prevention, especially for seniors who are highly targeted by scammers.


Economic and Workforce Impact on Denver from Unauthorized Immigrants

Alexandre Padilla, Economic professor and chair, interviewed with the Denver Gazette about the economic and workforce impact on Denver from unauthorized immigrants coming to Colorado seeking support and employment.


Overspending During Christmas Since the Onset of the Pandemic

Robert Persichitte, Accounting affiliate professor, interviewed with CBS4 about the rising trend of overspending during Christmas since the onset of the pandemic. Persichitte also interviewed with CBS4, shedding light on how Americans have been juggling two or more jobs to meet their financial needs since the start of the pandemic.


Top Seven Holiday Cybersecurity Scams 

Edgar Maldonado, associate professor of Computer Information Systems, interviewed with Denver7 about the top seven holiday cybersecurity scams. A RED story contributed to coverage.


Gas prices in Colorado Springs Drop to Three-year Low, Impact on Price of Other Goods and Services

Kishore Kulkarni, Economics professor, interviewed with the Denver Gazette about gas prices in Colorado Springs plummeting to nearly a three-year low and how the drop could impact the prices of other goods and services.


Colorado Joins Lawsuit Accusing NCAA of Antitrust Violation in Athlete Transfer Rule

Darrin Duber-Smith, Marketing senior lecturer, interviewed with Associated Press about the lawsuit against the NCCA filed by seven attorneys generals, including Phil Weiser. The suit alleges the NCAA’s transfer rule for college athletes violates anti-trust laws.


Which Way is the US Economy Going?

Glenn Furton, Economics professor, interviewed with Scripps News about the state of the U.S. economy does not match consumer sentiment.

Additional Faculty in the News articles