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Essential Business Concepts to Excel You Forward
Understanding essential business concepts and practices benefits professionals of all levels in every industry. Whether you own your own business, work for a company, or are looking to switch careers, having a foundational understanding of business principles will boost you ahead of your peers and open the door to many diverse career opportunities.
The Introduction to Business course dives into many aspects of a business environment, including how to create a value-based business, how to provide intellectual value to an existing business, the dynamics of financing a business, highly-effective marketing strategies, effective leadership and management, and the value of technology in the workplace.
Additional topics of study include:
- Business Development
- Market Analysis
- Financial Management Strategy
- Business Leadership Techniques
- And Marketing Basics
Once you successfully complete this course, you can dive into the field and choose to pursue a degree in business. MSU Denver offers a variety of business degrees, including options in Economics, Finance, Management, Marketing, or International Business. These programs will equip you with the knowledge needed to succeed in your field of choice.
Open new doors of opportunity in the world of finance, leadership, marketing and more by enrolling or requesting more information about MSU Denver’s Introduction to Business self-paced, online course.
Flexible schedule
Course is 8 weeks long, entirely online, and self-paced.
Career advisement
Receive a personal advising session with an industry leader.
High job demand
You will enhance your resume with critical skills.
Career Pathways in Business - Navigating Your Future After Introduction to Business
After taking the introduction to business course, the learner can immediately enter the workforce, or continue on academic career to increase earning potential.
Pathway 1: Enter the workforce quickly. Complete the Introduction to Business course and immediately enter the workforce or start your own company with essential business skills.
Pathway 2: Continue your academic career to earn one of 15 Business degrees from MSU Denver, including accounting, business administration, computer information systems, international business, and marketing.
Pathway 3: Earn a graduate certificate in Business Analytics.
Pathway 4: Increase your earning potential by earning an MBA, with concentrations in business analytics, strategic business, accounting, or general.
Take the course to upskill your resume to advance in your career or discover a new passion.
About The Introduction to Business Online Course
In the Introduction to Business course, you will learn about the contemporary and future issues facing individuals and businesses in the Introduction to Business course. Learners will study fundamental business principles. The course is designed for students with or without a business background. Learners will receive different insights into the world of business from a Intro to Businessmicro and macro view which impacts all business professionals both domestically and internationally.
After taking the Introduction to Business course, you will feel more equipped in all areas of business to better understand and make decisions in your job, to manage your current business, or to start a business of your own.
The course is $395, with a $35 transaction fee per payment. There are no books to purchase.
- Course begins – February 1, 2024
- Last day to register – March 1, 2024
- Course ends – April 1, 2024
Note: due to the course being self-paced, you can register up until March 1 and still complete the course by April 1.
Once you successfully complete the Intro to Business course, you can immediately enter the workforce with newly learned skills. You will receive a digital badge embedded with the competencies learned. You can include this badge on your resume, LinkedIn page, portfolio, or share it with an employer. Students will also receive a certificate of completion.
Students can also convert the course to three credits and continue to an MSU Denver certificate or degree. See FAQs for more information.
Learning objectives:
- Gain an understanding of the fundamental principles of business in the domestic and international marketplaces
- Ability to analyze and discuss how the economic forces of supply and demand affect the various types of business structures and competition
- Define the differences between and various purposes of sole proprietorships, partnerships, limited liability companies, and corporations
Competencies to be gained:
- Can determine the different components of the internal and external business environment, including economics, ethics and social responsibility, and effective business communication
- Understands the different business structures and can choose the correct one for the model
- Understands how the different departments (finance, operations, HR, marketing, etc.) work together and affect the business
- Can identify different accounting practices, resources, and utilize funds to maximize the value
- Can develop marketing language that recognizes the unique selling proposition, customer needs, distribution, and pricing
- Knows effective management, leadership, and motivation strategies to build and sustain an effective workplace
Bob Farmer is an affiliate faculty member for the College of Business at MSU Denver. His focus is on a variety of domestic and international business disciplines.
He earned a Master’s in Professional Studies in Organizational Leadership from the University of Denver, focusing on e-learning and traditional learning systems. He is also Quality Matters Certified as an Online Curriculum Developer. He is currently leading an initiative to develop a relevant and academically effective online curriculum within MSU Denver, and lectures on The Dynamics of Leadership at other higher education and lifelong learning centers.
Bob, also known as Coach Bob, is a strong proponent of a student’s ongoing study of current events, future projections, and historical research and data to provide meaningful and measurable analysis and recommendations. All perspectives and opinions are welcome and respected.
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Email usPhone: 303-615-1234
Office Location:
Jordan Student Success Building
3rd Floor – #330
Auraria Campus
Mailing Address:
Metropolitan State University of Denver
Innovative and Lifelong Learning
P.O. Box 173362
Campus Box 6
Denver, CO 80217-3362