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This minor is intended for students who have a non-marketing major and who want to add some study of business from a marketing perspective to their degree program. This minor introduces students to the elements of integrated marketing communications, such as advertising, sales promotions, personal selling, direct selling, and public relations. This minor will give students the opportunity to develop practical skills in advertising and promotional strategies.
Students must have a minimum cumulative GPA in the minor of 2.0. The courses cannot be taken pass/fail. Some courses in the minor have prerequisites which must be satisfied. At least nine credit hours of the required courses for this minor must be completed in residency at MSU Denver.
Non-marketing majors can benefit from our program through earning a marketing minor. Marketing skills can be useful as a secondary set of skills in the event your career takes you in a different direction, or perhaps when you are marketing the most important product of all — yourself!
Throughout my career, I have learned—regardless of the industry you’re in—that selling yourself is essential to building relationships. The sales program at MSU Denver has not only helped growth within my professional network, but also in building my own business.
Marketing Major, Financial Advisor at Northwestern Mutual