Felix Flores

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Felix Flores

Associate Professor of Marketing

Marketing

Bio

Felix A. Flores received his Ph.D. in Business Administration with a concentration in Marketing from the University of Texas at El Paso. His research focuses on factors affecting creativity and innovation in new product development, such as culture and communication. These factors relate to his teaching of courses such as multicultural marketing and global business experience.

Degree

PhD in Business Administration

The University of Texas at El Paso

MBA

EGADE Business School

MBA

Pepperdine University

Other in Dispute Resolution

Pepperdine University - Straus Institute for Dispute Resolution

Other in Business Administration

IAE School of Business and Leadership - Argentina

MS in Organization Development

University of Monterrey

BS in Industrial & Systems Engineering

Monterrey Tech - Mexico

Other in Business Administration

H.E.C. - France

Published Works

  • Flores, A. F., Kassaye, W. w. (2024). Examining the Use of Micro Advertisements in Social Media. Academy for Global Business Advancement’s 20th Annual World Congress, July 8 -10, Bangkok, Thailand. Conference Theme: "Business and Entrepreneurship Development in a Globalized and Digitalized Era”,
  • Kassaye, W. W., Flores, A. F. . Is Generation Z Re-defining the Scope and Length of Skippable Ads?. WDSI 2025 Annual Conference,
  • Flores, A. F., Frankwick, L. G., Hadjimarcou, S. J., Ablanedo, H. J. . How New Product Development Team Cultural Orientation, Dispersion, and Communication Affect Creativity. [Manuscript submitted for publication]. Journal of International Business Studieshttp://www.palgrave.com/gp/journal/41267.
  • Flores, A. F., Kiss, M. V., Moreno, A. (2022). CREATING STRATEGIES FOR ENHANCING COMPLEX NEW PRODUCT DEVELOPMENT: CLUSTER ANALYSIS OF DEA RESULTS. American Journal of Management, 22(2), 29-34. https://doi.org/10.33423/ajm.v22i2.
  • Flores, A. F. (2022). Virtuality, The Global Nature of Teams, and New Product Development Team Creativity . Western Decision Sciences Institute (WDSI), http://wdsinet.org/Annual_Meetings/2022_Proceedings/papers/348..pdf
  • Flores, A. F., , K. V., , M. A. (2022). NEW PRODUCT DEVELOPMENT CREATIVITY: A DATA ENVELOPMENT ANALYSIS APPROACH. Journal of Marketing Development and Competitiveness, 16(2), 1-9. https://doi.org/10.33423/jmdc.v16i2.5250.
  • Felix, J., Flores, A. F., Frankwick, L. G. (2022, June). Rewarding Female Inclusive New Product Teams. Academy of Marketing Science (AMS).
  • Flores, A. F., Kiss, V., Moreno, A. (2022, April (2nd Quarter/Spring)). New product development creativity, a data envelopment analysis approach. SEDSI conference proceedings - 2022.
  • Munoz, J., Moreno, G., Flores, M., Flores, A. F. (2020). I Know Exactly What You Need: A View of Training and Sales Performance and the Intervening Consumer and Market Traits. American Marketing Association (AMA), https://www.ama.org/wp-content/uploads/2020/08/1955_ExOrdo-amasummer2020-Version-4.pdf
  • Flores, A. F., Frankwick, L. G., Felix, J. (2019). Gender Diversity, Rewards and Process Informality in New Product Development Creativity and Innovation. Research Forum for Social Science Innovation (RSSI), https://forum-rssi.com/wp-content/uploads/2019/11/RSSI-Conference-Proceeding-Book.pdf
  • Flores, A. F., Frankwick, L. G. (2018). Examining the Effects of Cultural Diversity on New Product Development Team Creativity and Innovation. European Institute for Advanced Studies in Management (EIASM).
  • Flores, A. F., Cheng, J., Nguyen, B., Frankwick, L. G. (2017). The Effects of Team Diversity, Rewards, and Process on Creativity. Product Development and Management Association (PDMA), www.pdma.org
  • Flores, A. F., Frankwick, L. G. (2016). Examining the Role of Cultural Diversity in New Product Development Creativity: Does Geographical Dispersion Matter?. Product Development and Management Association, www.pdma.org
  • Flores, A. F. (2016). Leveraging Synesthesia for Novel Idea Generation. Academy of Marketing Science, www.ams-web.org/
  • Flores, A. F. (2015). Creativity and Innovation in Internationally Distributed New Product Development Teams. University of Nebraska–Lincoln Robert Mittelstaedt Marketing Doctoral Symposium.
  • Flores, A. F. (2015). Examining the Effects of Team Composition Gender Diversity on Creativity in Differing Task Types and Cultural Settings: A Faultline Theory Perspective. Product Development and Management Association, www.pdma.org
  • Flores, A. F., Hadjimarcou, J. (2014). Enhancing Creativity in Student Assignments Through Intuitive Digital Mind-mapping and Journal-keeping. Marketing Educators' Association, www.marketingeducators.org/
  • Flores, A. F., Frankwick, L. G. (2013). Intuitive Thinking Tools for Enhanced New Product Generation. Product Development and Management Association, www.pdma.org