Education

PhD in Marketing

University of Missouri-Columbia

MBA

University of Missouri-Columbia

BBA in

National Chengchi University

Personal Website

https://www.mscd.edu/searchchannel/jsp/directoryprofile/profile.jsp?uName=changd

Published Works

Chang, T. T. (2026). Materialism and Environmentally Responsible Behaviour: A Value-Belief-Norm Theory Perspective . Proceedings for the 8th International Conference on Business, Economics, and Management, Chang, T. D. (2026, May). The Coexistence of Materialism and Environmentally Responsible Behaviour. Proceeding for the International Conference on Business, Economics, and Finance. Chang, T. T. . Materialism and Environmentally Responsible Behaviour: A Generation Z Perspective. [Manuscript submitted for publication]. Tourism: An International Interdisciplinary Journalhttp://www.iztzg.hr/en/journal-tourism/aims-and-scope/. Chang, T. D. (2024). The Influence of Individualistic-Oriented and Collective-Oriented Values on Travel Motivations. International Journal of Business, 29(2), 59-73. https://doi.org/10.55802/IJB.029(2).004?. Chang, T. D. (2024). Can Materialism Be a Trigger for Sustainable Tourism. Macao Business,  https://www.macaubusiness.com/magazine/macau-business-magazine-july-2024/ P.108-109 Chang, T. D. (2024). The Influence of Materialism and Environmental Concern on Travel Motivations and Environmentally Responsible Behavioral Intention. Journal of China Tourism Research, 19-21. https://doi.org/10.1080/19388160.2023.2232530. Chang, T. D., Kong, Weng Hang., Bahl, A. (2023). Personal values and travel social media use in travel among generation Z (2023). Consumer Behavior in Tourism and Hospitality, 18(1), 49-65. https://doi.org/10.1108/cbth-11-2021-0263. Chang, T. D. (2022). An Exploratory Study on the Conflicting Influence of Individual-Oriented and Collective-Oriented Values on Travel Motivations. 41st EBES Conference, Chang, T. T., Hang Kong, W., Bahl, A. (2019). A Pilot Study on Mobile Social Media Use by Generation Z in Travel . The XXXV National Meeting of Schools and Administration Faculties (ENEFA, 2019), Chang, T. T., Chen, S., Gu, H., Jiang, A. (2018). A Market Volatility Analysis of the Shanghai-Hong Kong Stock Connect Program. International Journal of Business and Economics, 17(2), 113-121. www.ijbe.org/. Vowles, S. N., Chang, T. T. (2018). Measuring Consumer Readiness to Purchase Green Products. Journal of Customer Behaviour, 17(1-2), 31-47. http://www.ingentaconnect.com/content/westburn/jcb/2018/00000017/f0020001/art00003;jsessionid=23x74ixv7emmr.x-ic-live-01. Chang, T. T., Kong, W., Chen, S. (2017). The Moderating Role of Environmental Concerns in Travel Behaviour: An Exploratory Study. Journal of China Tourism Research, 13(2), 193-210. https://doi.org/10.1080/19388160.2017.1353471. Gu, H., Jiang, A., Chen, S., Chang, T. T. (2016). The Market Anticipation Effect of the Shanghai-Hong Kong Stock Connect: A Risk Analysis. Global Business and Finance Research Conference , Chang, T. T., Chen, S. (2016). A Comparative Analysis of Service Quality and Marketing Orientation. 2016 International Conference on Innovation and Management, Kong, W., Chang, T. T. (2016). Souvenir Shopping, Tourist Motivation, and Travel Experience. Journal of Quality Assurance in Hospitality and Tourism, 17(2), 163-177. https://doi.org/10.1080/1528008X.2015.1115242. Chang, T. T. (2015). Environmental Sustainability and Innovation Orientations: Challenges for China’s Economic Development. BIT Congress Inc., www.bitcongress.com Chang, T. T., Kong, W., Chen, S. (2015). The Moderating Effects of Environmental Concerns on International Travelers’ Souvenir Shopping Behavior and Travel Experience. SIBR Conference Proceedings, Chang, T. T., Kong, W. (2014, December). The Moderating Role of Environmental Concerns on the Travel Motivation-Souvenir Consumption Relationship. Proceedings, INTERNATIONAL CONFERENCE ON DESTINATION BRANDING AND MARKETING. Chang, T. T., Vowles, S. N. (2014, October (4th Quarter/Autumn)). A Multi-Stage Model for the Consumer Readiness to Purchase Environmental Products. Global Business and Finance Research Conference. Chang, T. T., Kong, W. (2014). The Moderating Role of Green Attitude on the Effect of Travel Motivations on Souvenir Consumption. International Conference on Economics Business and Marketing Management, Chang, T. T., Vowles, S. N. (2013). STRATEGIES FOR IMPROVING DATA RELIABILITY FOR ONLINE SURVEYS: A CASE STUDY. International Journal of Electronic Commerce Studies, 4(1), 121-130. https://sites.google.com/a/academic-journal.org/ijecs/home. Vowles, S. N., Chang, T. T. (2013). Development of a Hierarchical Model and Scale to Measure Consumer Readiness to Purchase Environmental Products. MAG Scholar Global Business, Marketing and Tourism Conference , Kassaye, W. W., Black, S. G., Watson, R. K., Chang, T. T. (2013, September). The Competitive Challenge in Internet Advertising. International Conference on Marketing Studies. Chang, T. T., Kong, W. (2013). Online Environmental Messages and Subjective Evaluations: A Pilot Study. Proceedings for the Advances in Hospitality and Tourism Marketing and Management Conference, Kong, W., Chang, T. T. (2013). Souvenir Shopping, Tourist Motivation, and Travel Experience. Proceedings, Advances in Hospitality and Tourism Marketing and Management Conference, Chang, T. T., Kong, W. (2013). The Effect of Environmental Messages on Travelers’ Subjective Resort Evaluations. Proceedings for the Advances in Hospitality and Tourism Marketing and Management Conference, Chang, T. T., Chen, S. (2013). Testing the Direct Market Orientation-Performance Relationship: The Case of Stock Brokerage Firms. Journal of Advanced Management Science, 1(2), 246-249. https://doi.org/10.12720/joams. Chang, T. T., Insch, A. (2012). An Exploratory Study of Online Environmental Statements and Claims in Web-based Tourism Marketing. International Journal of e-Education, e-Business, e-Management and e-Learning, 2(6), 503-508. https://doi.org/10.7763/IJEEEE.2012.V2.172. Kong, W., Chang, T. T. (2012). The Role of Souvenir Shopping in a Diversified Macau Destination Portfolio. Journal of Hospitality Marketing & Management, 21(4), 357-373. www.tandfonline.com/doi/full/10.1080/19368623.2011.615022. Chang, T. T. (2012). Market Orientation and Innovativeness: The Role of Management LeadershipI. International Proceedings of Economics Development and Research, www.ipedr.com/vol29/2-CEBMM2012-Q00004.pdf Chang, T. T., Vowles, S. N. (2012). A Strategy of Enhancing Online Survey Data Quality: A Case Study. International Symposium on Cyber Behavior, atisr.org/2012/ Chang, T. T., Chen, S. (2011). Service Quality and Business Performance: The Role of Organizational Factors. The 2011 International Joint Conference on Service Sciences, Chang, T. T. (2010). "Environmental Sustainability and Innovative Orientations-A Confucius Approach". 2010 Asia Academy of Management Conference, Chang, T. T., Insch, A. (2010). An Exploratory Study on Effects of Sustainability Statements and Claims on Resort Evaluations among Informed Consumers. 2010 Conference on Tourism and Hospitality Industry in Asia, Chiou, J., Chang, T. T. (2009). "The Effect of Management Leadership Style on Marketing Orientation, Service quality and Financial Results: A Cross-Cultural Study". Journal of Global Marketing, 22(2), 95-107. www.tandfonline.com/doi/abs/10.1080/08911760902767961#preview. Chang, T. T. (2009). "Sustainability as Differentiation Tool in Destination Branding: An Empirical Study". 2009 International Conference on Destination Branding and Marketing Proceedings, Chang, T. T., Chiou, J. (2009). "The Effects of Two National Cultural Tendencies on Market Orientation and Management Behavior". 9th International Conference on Knowledge, Culture and Change in Organizations" Northeastern University, Chang, T. T. (2008). "An Examination on the Effect of National Cultural Tendency on Management Behavior and Its Effectiveness: A Comparison between Taiwanese and U.S. Managers". Global Studies Conference, University of Illinois, Chang, T. T. (2008). "When VC Meets HI: National Cultural Tendency and Management Behavior" with J. Chiou. 2008 Asia Academy of Management Conference, Chang, T. T., Chen, S. (2007). The Effects of Product Knowledge and Internet Experience on Online Shopping Behavior. 2007 International Conference on Electronic Business, Chang, T. T., Chen, S. (2007, April (2nd Quarter/Spring)). The Effects of Management Behavior and Collaboration on Marketing Effectiveness and Financial Performance. 36th Annual Meeting of the Western Decision Sciences Institute. Chang, T. T. (2006). "The Effects of Management Behavior and a Market Orientation on Innovative Behavior". 2006 Research and Development Conference, Chang, T. T., Chen, S., Chiou, J. (2005). Management Leadership Behavior and Market Orientation: The Relationship and their Effects on Organization Effectiveness and Business Performance. The 2005 AMS Annual Conference Proceedings, Chang, T. T., Chiou, J., Chen, S. (2004). The Effects of Corporate Cultural Factors on Service Quality. The 2004 AMS Annual Conference Proceedings, Chen, S., Yu, T., Chang, T. T. (2004). Economic Forces and Size Effect. The 2004 Annual meeting of the Academy of Financial services Proceedings, Chen, S., Chang, T. T. (2003). A Descriptive Model of Online Shopping Process: Some Empirical Results. Service Industry Management, 14(5), 556-569. . Chen, S., Mayes, T., Chang, T. T. (2003). Economic Implications of Size and Book-to-Market Equity. The 2003 Annual Meeting of the Southwestern Finance Association, Chen, S., Mayes, T., Chang, T. T. (2003). Firm Characteristics, Macrovariables, and Investment Implications. Proceedings 2003 Annual Meeting of the Academy of Financial Services, Chen, S., Chang, T. T., DyReyes, F. (2003). Flotation Costs, Taxes, and Capital Budgeting. The 2003 Annual Meeting of the Southwestern Finance Association, Chang, T. T., Polsa, P., Chen, S. (2003). Manufacturer Channel Management Behavior and Retailers' Performance: An Empirical Investigation of Automotive Channel. Supply Chain Management: An International Journal, 8(2), 132-139. . Chang, T. T. (2003). On the Determinants of Online Shopping Satisfaction: The Impact of Industry Life Cycle.. 2003 International Conference on Electronic Business, Chang, T. T., Chen, S., Chiou, J. (2003). An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance, Enhancing Knowledge Development in Marketing. The 2003 AMA Summer Educators' Conference, Chang, T. T., Chen, S. (2002). The Internet Shopping Process: An Empirical Model, Research Findings, and Financial Implications. The 2002 International Conference on Electronic Business, Chang, T. T. (2002). The Path to Superior Service Quality: The Role of Corporate Culture, Enhancing Knowledge Development in Marketing. The 2002 AMA Summer Educators' Conference, Chen, S., Hsieh, C., Chang, T. T. (2001). The Economic Forces in the Context of the Arbitrage Pricing Theory: The New Economy vs. the Old Economy. The Academy of Financial Services Meeting, Chang, T. T., Chen, S., Chiou, J. (2001). The Management's Role in a Market-oriented Organization: The Effect of Management Leadership Styles. 2001 SMA Proceedings, The Society for Marketing Advances Annual Conference, Chang, T. T., Chiou, J., Chen, S. (2001). Shaping a Market-oriented Corporate Culture: The Role of Management Leadership, Enhancing Knowledge Development in Marketing. The 2001 AMA Summer Educators' Conference, Chang, T. T., Chen, S. (2000). Effects of Channel Management Behavior on Retailer Market Orientation and Business Performance. Proceedings for the 2000 Society for Marketing Advances Annual Conference, Chang, T. T. (2000). Internet Shopping Experience: Some Research Findings and a Proposed Model, Proceedings. 2000 Society for Marketing Advances Annual Conference, Chang, T. T. (2000). On-line Shoppers' Perceptions on the Quality of Internet Shopping Experience, Enhancing Knowledge Development in Marketing. 2000 AMA Summer Educators Conference, Chang, T. T. (1999). Management Leadership, Market Orientation and Business Performance: An Exploratory Study, in Enhancing Knowledge Development in Marketing. 1999 Summer Educators' Conference, Chang, T. T., Mehta, R. (1999). The Effect of Market Orientation on Effectiveness and Efficiency: The Case of Automotive Distribution Channels in Finland and Poland. Journal of Services Marketing, 13(5), 407-418. . Chang, T. T. (1999). The Effect of Market Orientation on Service Quality: An Empirical Study from Taiwan. Journal of Customer Service in Marketing and Management, 12(2), 69-80. . Chang, T. T., Chen, S. (1998). Is There a Direct Effect of Market Orientation on Business Performance: The Role of a Mediator. Proceedings 1998 Marketing Management Association Conference, Chang, T. T. (1998). Macroeconomic Forces in the Context of the Arbitrage Pricing Theory: Post-1986 Evidence. , Chang, T. T., Chen, S. (1998). Market Orientation, Service Quality, and Business Performance: An Empirical Study. Journal of Services Marketing, 12(4), 246-264. . Chang, T. T. (1998). On the Consequences of Marketing Orientation: A Comparison of Two Models. Proceedings 1998 Mountain Plains Management Conference, Chang, T. T. (1997). Leadership Styles, Motivation and the Role of Culture in Global Marketing Channels. , Chang, T. T. (1997). Leadership Styles, Motivation and the Role of Culture in Global Marketing Channels. , Chang, T. T. (1997). The Effect of Market Orientation on Service Quality: An Exploratory Study. , Strutton, D., Al-Khatib, J., Pelton, L., Chang, T. T. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U.S. Exports to the Asia-Pacific Region. Journal of Asia-Pacific Business, 1(4), 3-24. https://doi.org/10.1300/J098v01n04_02. Chang, T. T., Wildt, R. A. (1996). Impact of Product Information on the Use of Price as a Quality Cue. Psychology and Marketing, (January), 55-75. . Chang, T. T. (1995). Benefit Segmentation: A Useful Tool for Financial Investment Services. Journal of Professional Services Marketing, (December), 69-80. . Chang, T. T. (1994). The Impact of a Market Orientation on Total Offering Quality and Business Profitability. , Chang, T. T., Wildt, R. A. (1994). Price, Product Information and Purchase Intention: An Empirical Study. Journal of The Academy of Marketing Science, 22(1), 12-27. . Chang, T. T. (1993). How Taiwan Views and Deals with Parallel Importation. , Chang, T. T. (1993). Parallel Importation in Taiwan: A View from A Newly Emerged Country and A Comparative Analysis. International Marketing Review, 10(6), 30-41. . Chang, T. T. (1992). The Interactive Effects of Internal and External Reference Prices on Brand Choice. , Chang, T. T. (1991). Segmenting the Financial Investment Service Customers: Getting Closer and Knowing Better. , Chang, T. T. (1991). A Utility Separation Model for New Venture Evaluations. Pacific Journal of Business, 32(June), 385-394. . Chang, T. T. (1990). A Cross-Country Comparison of Individual Investors' Characteristics and Selection of Financial Services: Taiwan vs. U.S.. , Chang, T. T. (1990). A Longitudinal Experiment of New Brand Pricing Tactics In An Existing Product Market. , Chang, T. T. (1990). Empirical Investigation of the Relationships Among Price, Quality, Value and Purchase Intention. , Chang, T. T. (1989). The Number and Importance of Information Cues and The Price-Perceived Quality Relationship. ,