Donald Chang

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Donald Chang

Professor of Marketing

Marketing

Bio

Professor Chang, Ph.D. in marketing, University of Missouri-Columbia. teaches courses in international marketing, principles of marketing, , among others. His research interests include international marketing, cross-country studies, market orientation, service quality, pricing, destination marketing, etc.

Degree

PhD in Marketing

University of Missouri-Columbia

MBA

University of Missouri-Columbia

BBA in

National Chengchi University

Published Works

  • Chang, T. D. (2024). The Influence of Individualistic-Oriented and Collective-Oriented Values on Travel Motivations. International Journal of Business, 29(2), 59-73. https://doi.org/10.55802/IJB.029(2).004?.
  • Chang, T. D. (2024). Can Materialism Be a Trigger for Sustainable Tourism. Macao Business,  https://www.macaubusiness.com/magazine/macau-business-magazine-july-2024/ P.108-109
  • Chang, T. D. (2024). The Influence of Materialism and Environmental Concern on Travel Motivations and Environmentally Responsible Behavioral Intention. Journal of China Tourism Research, 19-21. https://doi.org/10.1080/19388160.2023.2232530.
  • Chang, T. D., Kong, Weng Hang., Bahl, A. (2023). Personal values and travel social media use in travel among generation Z. Consumer Behavior in Tourism and Hospitality, 18(1), 49-65. https://doi.org/10.1108/cbth-11-2021-0263.
  • Chang, T. D. (2022). An Exploratory Study on the Conflicting Influence of Individual-Oriented and Collective-Oriented Values on Travel Motivations. 41st EBES Conference,
  • Chang, T. D., Hang Kong, W., Bahl, A. (2019). A Pilot Study on Mobile Social Media Use by Generation Z in Travel . The XXXV National Meeting of Schools and Administration Faculties (ENEFA, 2019),
  • Chang, T. D., Chen, S., Gu, H., Jiang, A. (2018). A Market Volatility Analysis of the Shanghai-Hong Kong Stock Connect Program. International Journal of Business and Economics, 17(2), 113-121. www.ijbe.org/.
  • Vowles, S. N., Chang, T. D. (2018). Measuring Consumer Readiness to Purchase Green Products. Journal of Customer Behaviour, 17(1-2), 31-47. http://www.ingentaconnect.com/content/westburn/jcb/2018/00000017/f0020001/art00003;jsessionid=23x74ixv7emmr.x-ic-live-01.
  • Chang, T. D., Kong, W., Chen, S. (2017). The Moderating Role of Environmental Concerns in Travel Behaviour: An Exploratory Study. Journal of China Tourism Research, 13(2), 193-210. https://doi.org/10.1080/19388160.2017.1353471.
  • Gu, H., Jiang, A., Chen, S., Chang, T. D. (2016). The Market Anticipation Effect of the Shanghai-Hong Kong Stock Connect: A Risk Analysis. Global Business and Finance Research Conference ,
  • Chang, T. D., Chen, S. (2016). A Comparative Analysis of Service Quality and Marketing Orientation. 2016 International Conference on Innovation and Management,
  • Kong, W., Chang, T. D. (2016). Souvenir Shopping, Tourist Motivation, and Travel Experience. Journal of Quality Assurance in Hospitality and Tourism, 17(2), 163-177. https://doi.org/10.1080/1528008X.2015.1115242.
  • Chang, T. D. (2015). Environmental Sustainability and Innovation Orientations: Challenges for China’s Economic Development. BIT Congress Inc., www.bitcongress.com
  • Chang, T. D., Kong, W., Chen, S. (2015). The Moderating Effects of Environmental Concerns on International Travelers’ Souvenir Shopping Behavior and Travel Experience. SIBR Conference Proceedings,
  • Chang, T. D., Kong, W. (2014, December). The Moderating Role of Environmental Concerns on the Travel Motivation-Souvenir Consumption Relationship. Proceedings, INTERNATIONAL CONFERENCE ON DESTINATION BRANDING AND MARKETING.
  • Chang, T. D., Vowles, S. N. (2014, October (4th Quarter/Autumn)). A Multi-Stage Model for the Consumer Readiness to Purchase Environmental Products. Global Business and Finance Research Conference.
  • Chang, T. D., Kong, W. (2014). The Moderating Role of Green Attitude on the Effect of Travel Motivations on Souvenir Consumption. International Conference on Economics Business and Marketing Management,
  • Chang, T. D., Vowles, S. N. (2013). STRATEGIES FOR IMPROVING DATA RELIABILITY FOR ONLINE SURVEYS: A CASE STUDY. International Journal of Electronic Commerce Studies, 4(1), 121-130. https://sites.google.com/a/academic-journal.org/ijecs/home.
  • Vowles, S. N., Chang, T. D. (2013). Development of a Hierarchical Model and Scale to Measure Consumer Readiness to Purchase Environmental Products. MAG Scholar Global Business, Marketing and Tourism Conference ,
  • Kassaye, W. w., Black, S. G., Watson, R. K., Chang, T. D. (2013, September). The Competitive Challenge in Internet Advertising. International Conference on Marketing Studies.
  • Chang, T. D., Kong, W. (2013). Online Environmental Messages and Subjective Evaluations: A Pilot Study. Proceedings for the Advances in Hospitality and Tourism Marketing and Management Conference,
  • Kong, W., Chang, T. D. (2013). Souvenir Shopping, Tourist Motivation, and Travel Experience. Proceedings, Advances in Hospitality and Tourism Marketing and Management Conference,
  • Chang, T. D., Kong, W. (2013). The Effect of Environmental Messages on Travelers’ Subjective Resort Evaluations. Proceedings for the Advances in Hospitality and Tourism Marketing and Management Conference,
  • Chang, T. D., Chen, S. (2013). Testing the Direct Market Orientation-Performance Relationship: The Case of Stock Brokerage Firms. Journal of Advanced Management Science, 1(2), 246-249. https://doi.org/10.12720/joams.
  • Chang, T. D., Insch, A. (2012). An Exploratory Study of Online Environmental Statements and Claims in Web-based Tourism Marketing. International Journal of e-Education, e-Business, e-Management and e-Learning, 2(6), 503-508. https://doi.org/10.7763/IJEEEE.2012.V2.172.
  • Kong, W., Chang, T. D. (2012). The Role of Souvenir Shopping in a Diversified Macau Destination Portfolio. Journal of Hospitality Marketing & Management, 21(4), 357-373. www.tandfonline.com/doi/full/10.1080/19368623.2011.615022.
  • Chang, T. D. (2012). Market Orientation and Innovativeness: The Role of Management LeadershipI. International Proceedings of Economics Development and Research, www.ipedr.com/vol29/2-CEBMM2012-Q00004.pdf
  • Chang, T. D., Vowles, S. N. (2012). A Strategy of Enhancing Online Survey Data Quality: A Case Study. International Symposium on Cyber Behavior, atisr.org/2012/
  • Chang, T. D., Chen, S. (2011). Service Quality and Business Performance: The Role of Organizational Factors. The 2011 International Joint Conference on Service Sciences,
  • Chang, T. D. (2010). "Environmental Sustainability and Innovative Orientations-A Confucius Approach". 2010 Asia Academy of Management Conference,
  • Chang, T. D., Insch, A. (2010). An Exploratory Study on Effects of Sustainability Statements and Claims on Resort Evaluations among Informed Consumers. 2010 Conference on Tourism and Hospitality Industry in Asia,
  • Chiou, J., Chang, T. D. (2009). "The Effect of Management Leadership Style on Marketing Orientation, Service quality and Financial Results: A Cross-Cultural Study". Journal of Global Marketing, 22(2), 95-107. www.tandfonline.com/doi/abs/10.1080/08911760902767961#preview.
  • Chang, T. D. (2009). "Sustainability as Differentiation Tool in Destination Branding: An Empirical Study". 2009 International Conference on Destination Branding and Marketing Proceedings,
  • Chang, T. D., Chiou, J. (2009). "The Effects of Two National Cultural Tendencies on Market Orientation and Management Behavior". 9th International Conference on Knowledge, Culture and Change in Organizations" Northeastern University,
  • Chang, T. D. (2008). "An Examination on the Effect of National Cultural Tendency on Management Behavior and Its Effectiveness: A Comparison between Taiwanese and U.S. Managers". Global Studies Conference, University of Illinois,
  • Chang, T. D. (2008). "When VC Meets HI: National Cultural Tendency and Management Behavior" with J. Chiou. 2008 Asia Academy of Management Conference,
  • Chang, T. D., Chen, S. (2007). The Effects of Product Knowledge and Internet Experience on Online Shopping Behavior. 2007 International Conference on Electronic Business,
  • Chang, T. D., Chen, S. (2007, April (2nd Quarter/Spring)). The Effects of Management Behavior and Collaboration on Marketing Effectiveness and Financial Performance. 36th Annual Meeting of the Western Decision Sciences Institute.
  • Chang, T. D. (2006). "The Effects of Management Behavior and a Market Orientation on Innovative Behavior". 2006 Research and Development Conference,
  • Chang, T. D., Chen, S., Chiou, J. (2005). Management Leadership Behavior and Market Orientation: The Relationship and their Effects on Organization Effectiveness and Business Performance. The 2005 AMS Annual Conference Proceedings,
  • Chang, T. D., Chiou, J., Chen, S. (2004). The Effects of Corporate Cultural Factors on Service Quality. The 2004 AMS Annual Conference Proceedings,
  • Chen, S., Yu, T., Chang, T. D. (2004). Economic Forces and Size Effect. The 2004 Annual meeting of the Academy of Financial services Proceedings,
  • Chen, S., Chang, T. D. (2003). A Descriptive Model of Online Shopping Process: Some Empirical Results. Service Industry Management, 14(5), 556-569. .
  • Chen, S., Mayes, T., Chang, T. D. (2003). Economic Implications of Size and Book-to-Market Equity. The 2003 Annual Meeting of the Southwestern Finance Association,
  • Chen, S., Mayes, T., Chang, T. D. (2003). Firm Characteristics, Macrovariables, and Investment Implications. Proceedings 2003 Annual Meeting of the Academy of Financial Services,
  • Chen, S., Chang, T. D., DyReyes, F. (2003). Flotation Costs, Taxes, and Capital Budgeting. The 2003 Annual Meeting of the Southwestern Finance Association,
  • Chang, T. D., Polsa, P., Chen, S. (2003). Manufacturer Channel Management Behavior and Retailers' Performance: An Empirical Investigation of Automotive Channel. Supply Chain Management: An International Journal, 8(2), 132-139. .
  • Chang, T. D. (2003). On the Determinants of Online Shopping Satisfaction: The Impact of Industry Life Cycle.. 2003 International Conference on Electronic Business,
  • Chang, T. D., Chen, S., Chiou, J. (2003). An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance, Enhancing Knowledge Development in Marketing. The 2003 AMA Summer Educators' Conference,
  • Chang, T. D., Chen, S. (2002). The Internet Shopping Process: An Empirical Model, Research Findings, and Financial Implications. The 2002 International Conference on Electronic Business,
  • Chang, T. D. (2002). The Path to Superior Service Quality: The Role of Corporate Culture, Enhancing Knowledge Development in Marketing. The 2002 AMA Summer Educators' Conference,
  • Chen, S., Hsieh, C., Chang, T. D. (2001). The Economic Forces in the Context of the Arbitrage Pricing Theory: The New Economy vs. the Old Economy. The Academy of Financial Services Meeting,
  • Chang, T. D., Chen, S., Chiou, J. (2001). The Management's Role in a Market-oriented Organization: The Effect of Management Leadership Styles. 2001 SMA Proceedings, The Society for Marketing Advances Annual Conference,
  • Chang, T. D., Chiou, J., Chen, S. (2001). Shaping a Market-oriented Corporate Culture: The Role of Management Leadership, Enhancing Knowledge Development in Marketing. The 2001 AMA Summer Educators' Conference,
  • Chang, T. D., Chen, S. (2000). Effects of Channel Management Behavior on Retailer Market Orientation and Business Performance. Proceedings for the 2000 Society for Marketing Advances Annual Conference,
  • Chang, T. D. (2000). Internet Shopping Experience: Some Research Findings and a Proposed Model, Proceedings. 2000 Society for Marketing Advances Annual Conference,
  • Chang, T. D. (2000). On-line Shoppers' Perceptions on the Quality of Internet Shopping Experience, Enhancing Knowledge Development in Marketing. 2000 AMA Summer Educators Conference,
  • Chang, T. D. (1999). Management Leadership, Market Orientation and Business Performance: An Exploratory Study, in Enhancing Knowledge Development in Marketing. 1999 Summer Educators' Conference,
  • Chang, T. D., Mehta, R. (1999). The Effect of Market Orientation on Effectiveness and Efficiency: The Case of Automotive Distribution Channels in Finland and Poland. Journal of Services Marketing, 13(5), 407-418. .
  • Chang, T. D. (1999). The Effect of Market Orientation on Service Quality: An Empirical Study from Taiwan. Journal of Customer Service in Marketing and Management, 12(2), 69-80. .
  • Chang, T. D., Chen, S. (1998). Is There a Direct Effect of Market Orientation on Business Performance: The Role of a Mediator. Proceedings 1998 Marketing Management Association Conference,
  • Chang, T. D. (1998). Macroeconomic Forces in the Context of the Arbitrage Pricing Theory: Post-1986 Evidence. ,
  • Chang, T. D., Chen, S. (1998). Market Orientation, Service Quality, and Business Performance: An Empirical Study. Journal of Services Marketing, 12(4), 246-264. .
  • Chang, T. D. (1998). On the Consequences of Marketing Orientation: A Comparison of Two Models. Proceedings 1998 Mountain Plains Management Conference,
  • Chang, T. D. (1997). Leadership Styles, Motivation and the Role of Culture in Global Marketing Channels. ,
  • Chang, T. D. (1997). Leadership Styles, Motivation and the Role of Culture in Global Marketing Channels. ,
  • Chang, T. D. (1997). The Effect of Market Orientation on Service Quality: An Exploratory Study. ,
  • Strutton, D., Al-Khatib, J., Pelton, L., Chang, T. D. (1996). Consumer Perceptions of the United States and Japan as Countries of Origin: Implications for Positioning U.S. Exports to the Asia-Pacific Region. Journal of Asia-Pacific Business, 1(4), 3-24. https://doi.org/10.1300/J098v01n04_02.
  • Chang, T. D., Wildt, R. A. (1996). Impact of Product Information on the Use of Price as a Quality Cue. Psychology and Marketing, (January), 55-75. .
  • Chang, T. D. (1995). Benefit Segmentation: A Useful Tool for Financial Investment Services. Journal of Professional Services Marketing, (December), 69-80. .
  • Chang, T. D. (1994). The Impact of a Market Orientation on Total Offering Quality and Business Profitability. ,
  • Chang, T. D., Wildt, R. A. (1994). Price, Product Information and Purchase Intention: An Empirical Study. Journal of The Academy of Marketing Science, 22(1), 12-27. .
  • Chang, T. D. (1993). How Taiwan Views and Deals with Parallel Importation. ,
  • Chang, T. D. (1993). Parallel Importation in Taiwan: A View from A Newly Emerged Country and A Comparative Analysis. International Marketing Review, 10(6), 30-41. .
  • Chang, T. D. (1992). The Interactive Effects of Internal and External Reference Prices on Brand Choice. ,
  • Chang, T. D. (1991). Segmenting the Financial Investment Service Customers: Getting Closer and Knowing Better. ,
  • Chang, T. D. (1991). A Utility Separation Model for New Venture Evaluations. Pacific Journal of Business, 32(June), 385-394. .
  • Chang, T. D. (1990). A Cross-Country Comparison of Individual Investors' Characteristics and Selection of Financial Services: Taiwan vs. U.S.. ,
  • Chang, T. D. (1990). A Longitudinal Experiment of New Brand Pricing Tactics In An Existing Product Market. ,
  • Chang, T. D. (1990). Empirical Investigation of the Relationships Among Price, Quality, Value and Purchase Intention. ,
  • Chang, T. D. (1989). The Number and Importance of Information Cues and The Price-Perceived Quality Relationship. ,

Additional Information

www.mscd.edu/searchchannel/jsp/directoryprofile/profile.jsp?uName=changd