Clayton Daughtrey

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Clayton Daughtrey

Professor of Marketing

Marketing

Bio

Clay Daughtrey (1998 Ed.D. Sport Administration) is a Professor of Marketing and a member of the Professional Selling Faculty. Prior to this, he served as the College of Business Associate Dean, Department Chair of Marketing, Department Chair of Hospitality, Events, and Tourism, and the University Advancement Faculty Fellow. He has also served as a member of the Board of the Marketing Educators’ Association from 2003 to the present. In preparation for his academic career, he held numerous positions in the sport and entertainment industry with the Charlotte Coliseum, Disney on Ice, Ringling Bros. and Barnum and Bailey Circus, and the Olympics.

Degree

EdD in Sport Administration

University of Northern Colorado

MS in Sport Management

Georgia Southern University

BS in Business Administration

University of Richmond

Published Works

  • Xu, L., Daughtrey, C., Vowles, N. (2025). Demographics, engagement, or service quality: Identifying the strongest predictor of membership retention. Journal of Marketing Communications, -14. https://doi.org/10.1080/13527266.2025.2556823.
  • Xu, L., Daughtrey, C., Vowles, S. N. (2025). Demographics, Engagement, or Service Quality: Identifying the Strongest Predictor of Membership Retention. Journal of Marketing Communicationshttps://doi.org/10.1080/13527266.2025.2556823.
  • Black, S. G., Daughtrey, L. C., Jackowski, M., Murphy, B. A. (2024). Electronics utilization by consumers: Antecedents and impact on consumer positivity. Journal of Marketing Development and Competitiveness, 18(3), 51-70. .
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2023). U.S. Masters Swimming Member Survey. ,
  • Black, S. G., Daughtrey, L. C., Jackowski, M., Lewis, S. J. (2023). Electronics Utilization by Consumers: Antecedents and Impact on Consumer Positivity. Society for Advancement of Management,
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2022). Determinants of ongoing participation in a masters-level sport: the impact of internal attributes and experiences with the organization. Managing Sport and Leisurehttps://doi.org/10.1080/23750472.2022.2089205.
  • Jackowski, M., Schofield, A., Daughtrey, C., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). The Search for Spontaneity: Adaptive Selling in the Sales Process and Corporate Training. Western Decision Sciences Institute.
  • Veltri, F., Daughtrey, C., Miller, J. (2021). The Economic Impact of a Junior Club Sporting Event: The Caravan Fan. American Journal of Management, 21(4), 111-123. DOI: https://doi.org/10.33423/ajm.v21i4.4581.
  • McKinney, L., Sinley, C. R., Daughtrey, C., Ansburg, P., Rajan, R., Meyer, J., Lopez, R. J., Eaker, L. R. (2021). Faculty Are Our Allies in Teaching Career Preparation and Readiness Skills. National Association of Colleges and Employers Journal, www.naceweb.org
  • Ansburg, P., Daughtrey, C., Eaker, L. R., Lopez, R. J., McKinney, L., Meyer, J., Rajan, R., Sinley, C. R. (2021, April (2nd Quarter/Spring)). Who should teach career preparation and career readiness skills?. Marketing Educators' Association Conference Proceedings 2021.
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2021). Hosting a Virtual Intercollegiate Competition. Marketing Educators' Association ,
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2020, April (2nd Quarter/Spring)). Selling Sales Education: Proposing a New Major in Professional Selling. Western Decision Sciences Institute Conference Proceedings 2020.
  • Daughtrey, C., Farmer, A. R., Veltri, F. (2019, April (2nd Quarter/Spring)). How are We Developing the Soft Skills of our Marketing Students?. Marketing Educators' Association Annual Conference.
  • Jackowski, M., Daughtrey, C., Lewis, S. J. (2017). Accidental Marketers: The Product Orientation of Early Christianity. Conference on Historical Analysis and Research in Marketing,
  • Daughtrey, C., Frank, V., Jackowski, M. (2017, April (2nd Quarter/Spring)). Marketing Our Marketing Program. Marketing Educators' Association Annual Conference.
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2017). Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization . Association of Marketing Theory and Practice Conference 2017,
  • Daughtrey, C., Nelson, M., Merriman, C., Black, S. G., Trumpy, B. (2016, April (2nd Quarter/Spring)). Marketing Educators' Association: The Next 40 Years. Marketing Educators' Association 2016 Annual Conference.
  • McCabe, B. D., Black, S. G., Daughtrey, C., Nelson, M. M., Trumpy, R., Merriman, C. (2015, April (2nd Quarter/Spring)). Active Engagement in an Academic's Professional Organization: Learning What MEA Officers Do and Why. Marketing Educators' Association Annual Conference.
  • Daughtrey, C., Jackowski, M., Watts, G., Black, S. G. (2015, April (2nd Quarter/Spring)). From the Frying Pan into the Fire (Or Not): Mid-Career Decisions of University Faculty. Marketing Educators' Association.
  • Black, S. G., Daughtrey, C., Lewis, S. J. (2014). The Importance of Course Design on Classroom Performance of Marketing Students. Marketing Education Review, 24(3), 213-226. .
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2013). The Effects of Membership and Demographics on Consumer Satisfaction and Loyalty in Service Organizations. Services Marketing Quarterly, 34(4), 292-308. .
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2013). Why do They Quit? A Comparison of Current and Non-renewing Members of a Sport Participation Service Organization. 2013 Annual Sports Marketing Association Conference,
  • Black, S. G., Duber-Smith, C. D., Daughtrey, C. (2013, April (2nd Quarter/Spring)). Low-tech and No-tech Classes: Do they have a Place in Modern Marketing Curriculums?. Marketing Educators' Association.
  • Karns, G., Daughtrey, C., Black, S. G. (2013, April (2nd Quarter/Spring)). The Proposed New AACSB Accreditation Standards: Implications for Marketing Departments and Faculty.
  • Sherwood, S., Black, S. G., Daughtrey, C., Duber-Smith, C. D. (2012). State of the Economy and Attitude toward Sales Careers. Atlantic Economic Journal, 40(Fall), 343-345. .
  • Sherwood, S., Black, S. G., Daughtrey, C., Duber-Smith, C. D. (2012, April (2nd Quarter/Spring)). Gen-Y Student Disposition towards Sales as a Career. Marketing Educators' Association 2012 Annual Conference.
  • Black, S. G., Kassaye, W. w., Duber-Smith, C. D., Frontczak, T. N., Daughtrey, C., Watson, R. K. (2012, April (2nd Quarter/Spring)). The Evolution of an "Award Winning" Assessment Plan. Marketing Educators' Association 2012 Annual Conference.
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2011). A Comparison of the Member Survey and Non-Renewing Member Survey for U.S. Masters Swimming. ,
  • Black, S. G., Daughtrey, C., Duber-Smith, C. D. (2011, April (2nd Quarter/Spring)). Gender Bias in Consumer Perceptions of Salespeople. Marketing Educators' Association 2011 Annual Conference.
  • Daughtrey, C., Sherwood, S., Duber-Smith, C. D. (2010). Selling in Sales Courses: An Evolving Revenue Paradigm for Marketing Departments. Marketing Educators' Association Annual Conference Proceedings.
  • Jackowski, M., Daughtrey, C. (2006). Applying internal customer relationship management to foster a cross-disciplinary student-operated business model. Marketing Educators' Association Conference Proceedings, www.brandspankinnew.org
  • Jackowski, M., Daughtrey, C. (2004). Using the Student-Operated Business to Maximize Experiential and Problem-Based Learning: A Case Study. Marketing Educators' Association Conference Proceedings,