April Schofield

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April Schofield

Senior Lecturer of Marketing

Marketing

Bio

April Schofield received her M.B.A. in 2006 from the University of Maryland. Her research interests include business-to-business sales, university/corporate partnerships, and sales pedagogy. This ties in to her teaching of courses in professional selling and leading the Center for Professional Selling.

Degree

MBA

University of Maryland University College

BS in Business Administration

Colorado State University

Published Works

  • Schofield, L. A., Veltri, F. (2025). Special Session . National Conference in Sales Management,
  • Schofield, L. A., Duber-Smith, C. D., Baker, B. (2025). The Three B’s of Branding: Navigating Multicultural Markets. Journal of Marketing Development and Competitiveness, 19(1), 1-20. https://doi.org/10.33423/jmdc.v19i1.7546.
  • Duber-Smith, C. D., Schofield, L. A. (2024). Building Better Brands: Powering Promotion Through Personal Selling. Nutrition Industry Executive, https://niemagazine.com/
  • Duber-Smith, C. D., Schofield, L. A., Baker, B. (2023). The Three B's of Branding: Applying the Brand Evolution Process in Marketing Classes. American Journal of Management, 23(5), 49-61. https://doi.org/10.33423/ajm.v23i5.6739.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M., Schofield, L. A. (2023). Toxicity and Positivity Across Genders: Feminine, Masculine, and Androgynous Consumer Characteristics. Journal of Business Diversity, 23(1), 49-63. .
  • Jackowski, M., Schofield, A., Daughtrey, C., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). The Search for Spontaneity: Adaptive Selling in the Sales Process and Corporate Training. Western Decision Sciences Institute.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M., Schofield, L. A. (2022). Femininity, Masculinity, and Androgyny: An Assessment of Toxic and Positive Consumer Characteristics. Western Decision Sciences Institute,
  • Schofield, L. A. (2022). Textbook chapter profile and video. Wessex Publishing,
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2021). Hosting a Virtual Intercollegiate Competition. Marketing Educators' Association ,
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2020, April (2nd Quarter/Spring)). Selling Sales Education: Proposing a New Major in Professional Selling. Western Decision Sciences Institute Conference Proceedings 2020.
  • Schofield, L. A., Baalbaki-Yassine, S., Jackowski, M., Sherwood, S. (2019). The Importance of Social Selling Proficiency & the Development of a Social Selling Class. Journal of Sellinghttps://cob.niu.edu/academics/marketing/certificates/journal-of-selling/index.shtml.
  • Baalbaki-Yassine, S., Duber-Smith, C. D., Schofield, L. A., Sherwood, S. (2019, June). The Three B’s of Branding: Applying the Brand Evolution Process in Marketing Classes. Marketing Educators' Association Conference Proceedings 2019.
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2019, April (2nd Quarter/Spring)). Recruiting for Marketing and Sales Programs: Impact of Lower-division Courses. Marketing Educators' Association Conference Proceedings 2019.
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. Journal of Higher Education Theory and Practice, 18(5). .
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018, June). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. WDSI 2018 Annual Meeting.
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2018, April (2nd Quarter/Spring)). Lower-division Courses as a Recruiting Tool for Marketing and Sales Programs. Marketing Educators’ Association Conference Proceedings 2018.
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. Western Decision Sciences Institute, www.wdsinet.org
  • Baalbaki-Yassine, S., Jackowski, M., Schofield, L. A., Sherwood, S. (2018, Spring). The Importance of Social Selling Proficiency & the Development of a Social Selling Class. Marketing Educator's Association.
  • Black, S. G., Schofield, L. A. (2018). A Comparative Study of the Determinants of Future Plans and Expectations of Business Students. Journal of Education for Business.
  • Schofield, L. A., Sherwood, S. (2017, April (2nd Quarter/Spring)). The Convergence of Advanced Selling and Personal Selling Classes. National Conference in Sales Management Proceedings 2017.
  • Schofield, L. A., Baalbaki-Yassine, S., Jackowski, M., Sherwood, S. (2017, Spring). Educating a New Generation: Millennials in the Classroom . Marketing Educator's Association.
  • Baalbaki-Yassine, S., Schofield, L. A., Vowles, S. N., Black, S. G., Sherwood, S. (2016, April (2nd Quarter/Spring)). Digital Sales Education using LinkedIn: Build Your Professional Brand. 2016 Marketing Educator's Association.
  • Schofield, L. A., Sherwood, S. (2016, Spring). How to Sell Sales to Students: Various Approaches to Marketing & Promoting Sales Skills & Training to Students in Our Classes. Marketing Educator's Association.
  • Veltri, F., Schofield, L. A. (2016, Spring). Teaching Principles of Marketing: Student Group Projects from A to Z. Marketing Educator's Association.
  • Schofield, L. A., Baalbaki-Yassine, S., Black, S. G., Sherwood, S. (2016, March). Social Selling Considerations for the Sales Manager. 2016 National Conference in Sales Management.
  • Schofield, L. A., Baalbaki-Yassine, S., Black, S. G., Sherwood, S. (). Social Selling Considerations for the Sales Manager. National Conference in Sales Management.
  • Schofield, L. A., Baalbaki-Yassine, S., Lewis, S. J., Sherwood, S. (). Experiential Learning: Make or Break a Sales Career?. Marketing Educators Association Conference.
  • Schofield, L. A., Smith, G., Sherwood, S. (2014, April (2nd Quarter/Spring)). University Sales Education: Where are We Today, Where are We Going Tomorrow?. Marketing Educators' Association 2014 Annual Conference.
  • Black, S. G., Duber-Smith, C. D., Schofield, L. A., Sherwood, S. (2014, April (2nd Quarter/Spring)). MOOCs, SECs, Online Classes, On-the-ground Classes and Other Class-ical Threats and Opportunities. Marketing Educators' Association 2014 Annual Conference.

Additional Information

https://www.linkedin.com/in/april-schofield