Angelica Bahl

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Angelica Bahl

Professor of Marketing

Marketing

Bio

Dr. Angelica Bahl has vast teaching experience and business experience in financial institutions. Since 2012, she has been a visiting professor in many global universities. Her primary areas of research are technology and consumer behavior, marketing education, creativity and innovation in business. This aligns with her teaching of Marketing Around the Globe, Principles of Marketing, and New Product Development.

Degree

PhD in Marketing

G.V. Plekhanov Academy of Economics

BA in Economics

Far-Eastern Institute of Trade/ Far-Eastern State Academy of Economics & Management

MA in Economics

Far-Eastern Institute of Trade

Published Works

  • Bahl, A., Baalbaki-Yassine, S., Napalkova, A., Maldonado, E. . CONSUMER PERSONALITY AND PARADOXES OF TECHNOLOGY: EMPIRICAL EVIDENCE FROM CROSS-CULTURAL ANALYSIS OF CONSUMER BEHAVIOR WITH TECHNOLOGY-BASED PRODUCTS. .
  • Baalbaki-Yassine, S., Bahl, A., Black, S. G. . Free-Range Consumer Behavior: Demographic Antecedents. .
  • Bahl, A., Noskova, E., Romanova, I. . The effects of young consumer cultural values on performance of global brands. Vietnam-Japan International Business conference proceedings,
  • Bahl, A., Noskova, E., Romanova, I. . The effects of young consumer cultural values on performance of global brands. .
  • Baalbaki-Yassine, S., Bahl, A., Black, S. G. (2025). Free-Range Consumer Behavior: Demographic Antecedents. Association of Collegiate Marketing Educators (ACME) conference proceedings,
  • Bahl, A., Romanova, I., Noskova, E. (2023, November). The Effects of Young Consumer Cultural Values on the Performance of Global Brands. V International Research and Practical conference "Cross-border markets of goods and services: issues of research».
  • Bahl, A., Romanova, I., Noskova, E. (2023). The Effects of Consumer Cultural Values on Ethical Judgment and Performance of Global Brands among Young Consumers. Journal of Marketing Development and Competitiveness, 17(3). https://doi.org/10.33423/jmdc.v17i3.
  • Chang, T. D., Kong, Weng Hang., Bahl, A. (2023). Personal values and travel social media use in travel among generation Z. Consumer Behavior in Tourism and Hospitality, 18(1), 49-65. https://doi.org/10.1108/cbth-11-2021-0263.
  • Bahl, A., Romanova, M. I., Noskova, V. E. (2022). The effects of consumer cultural values on ethical judgment and performance of global brands among young Chinese and Russian consumers. 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference,
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2022). A MODEL OF SUSTAINABLE CONSUMER BEHAVIOR, PERSONAL DEVELOPMENT AND ATTITUDES TOWARD MARKETING. Journal of Marketing Development and Competitiveness, 16(2), 58-76. https://doi.org/10.33423/jmdc.v16i2.5340.
  • Vowles, S. N., Bahl, A., . (2022). LOWER-DIVISION COURSES: EFFECTIVENESS AS A RECRUITMENT TOOL IN MARKETING EDUCATION. Western Decision Sciences Institute - Fiftieth Annual Meeting 2022, http://wdsinet.org/Annual_Meetings/2022_Proceedings/papers.php
  • Bahl, A., Noskova, V. E., Romanova, M. I. (2022, May). THE EFFECTS OF PRICE, BRAND, AND OTHER FACTORS ON THE ONLINE PURCHASE DECISION-MAKING PROCESS IN THE CONTEXT OF RUSSIAN AND CHINESE CONSUMERS. Western Decision Sciences Institute - Fiftieth Annual Meeting 2022.
  • Bahl, A., Baalbaki-Yassine, S., Napalkova, A., Maldonado, E. (2021). Consumer Personality and Paradoxes of technology: Empirical Evidence from Cross-Cultural Analysis of Consumer Behavior with Technology-Based Products. ACADEMY OF INTERNATIONAL BUSINESS, US NORTHEAST Chapter conference 2021, https://www.aib.world/event/aib-us-northeast-2021-chapter-conference/
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2020). A Model of Sustainable Consumer Behavior, Personal Development, and Attitudes toward Marketing. Decision Sciences Institute,
  • Baalbaki-Yassine, S., Bahl, A., Lane, L., Vowles, S. N. (2020). Engaging Industry in the Creation of a Digital Marketing Program. Marketing Educator's Association,
  • Bahl, A., Black, S. G. (2020). SUSTAINABLE GROWTH THROUGH UNDERSTANDING CONSUMER BEHAVIOR IN A TECHNOLOGICAL ENVIRONMENT: ONLINE Vs. PHYSICAL STORE. 2020 Global Research Conference on Marketing and Entrepreneurship , marketing-entrepreneurship.org
  • Bahl, A., Black, S. G. (2020). ARE CONSUMER AGE, GENDER, AND EDUCATION LEVEL THE PREDICTORS OF THEIR PARADOXICAL BEHAVIOR WITH TECHNOLOGY?. Western Decision Sciences Institute Annual Conference, http://wdsinet.org/Annual_Meetings/2020_Proceedings/ProceedingsPapers.html
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2020). A Model of Sustainable Consumer Behavior, Personal Development, and Attitudes toward Marketing. Western Decision Sciences Institute, http://wdsinet.org/Annual_Meetings/2020_Proceedings/ProceedingsPapers.html
  • Bahl, A., Baalbaki-Yassine, S. (2019). CREATING CONSUMER PERSONALITY PROFILE BY USING 3M MODEL AND PARADOXES OF TECHNOLOGY. Academy of Marketing Studies Journal, 23(4), 18. https://www.abacademies.org/journals/month-december-year-2019-vol-23-issue-4-journal-amsj-past-issue.html.
  • Chang, T. D., Hang Kong, W., Bahl, A. (2019). A Pilot Study on Mobile Social Media Use by Generation Z in Travel . The XXXV National Meeting of Schools and Administration Faculties (ENEFA, 2019),
  • Bahl, A., Lee, K. R. (2019, November). The case study on Volkswagen Automobile Group: Is it the world’s leading provider of sustainable mobility? Or is it Tesla Motors?. The XXXV National Meeting of Schools and Administration Faculties (ENEFA, 2019).
  • Bahl, A., Black, S. G., Londhe, R. B. (2019). The Implication of Consumer Knowledge of Technology and Consumer Behaviour with Technology-based Products: Empirical Evidence from U.S. and Indian Consumers. Journal for Global Business Advancement, 12(4), 497-515. https://doi.org/10.1504/JGBA.2019.103314.
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2019, April (2nd Quarter/Spring)). Recruiting for Marketing and Sales Programs: Impact of Lower-division Courses. Marketing Educators' Association Conference Proceedings 2019.
  • Bahl, A., Baalbaki-Yassine, S. (2019, April (2nd Quarter/Spring)). A ROAD TO CONSUMER’S PROFILE: THE METATHEORETICAL MODEL OF MOTIVATION/PERSONALITY AND CONSUMER PARADOXES OF TECHNOLOGY. International Conference on Advances in Business Management and Information Science (ICABMIS-2019).
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2018, April (2nd Quarter/Spring)). Lower-division Courses as a Recruiting Tool for Marketing and Sales Programs. Marketing Educators’ Association Conference Proceedings 2018.
  • Romanova, M. I., Noskova, V. E., Bahl, A. (2017, April (2nd Quarter/Spring)). THE CROSS-CULTURAL CONSUMER BEHAVIOR IN RETAIL SECTOR: EMPIRICAL EVIDENCE FROM RUSSIAN AND CHINESE CONSUMERS. Western Decision Sciences Institute Annual Conference.
  • Bahl, A., Black, S. G., Londhe, B. (2017, April (2nd Quarter/Spring)). The Implementation of Consumer Knowledge of Technology and Consumer Behavior: Empirical Evidence from U.S. and Indian Consumers. Western Decision Sciences Institute Annual Conference.
  • Bahl, A., Baalbaki-Yassine, S. (2016). How is a consumer's personality related to their paradoxical behavior with technology?. Fifth European Academic Research conference on Global Business, Economics, Finance and Banking, http://www.globalbizresearch.org/Turky_Conference_2016_Dec/conference_paper.php
  • SHUKLA, P. R., Bahl, A. (2016, October (4th Quarter/Autumn)). Can You Recall The Brands You See In Films? . 2nd International Multidisciplinary Law Conference
  • Bahl, A., Gafforova, E. (2016, April (2nd Quarter/Spring)). SOME OBSERVATION OF EXPERIENTIAL LEARNING APPROACH IN U.S. AND RUSSIAN BUSINESS EDUCATION. Marketing Educators' Association Annual Conference.
  • Bahl, A., Black, S. G. (2016, April (2nd Quarter/Spring)). Marketing Students with Online Learning Experience: Measuring the Paradoxical Technological Behavior. Marketing Educators' Association 2016 Annual Conference.
  • Lee, D., Bahl, A., Black, S. G., Duber-Smith, C. D., Vowles, S. N. (2016). Sustainable and Non-sustainable Consumer Behavior in Young Adults. Young Consumers, 17(1), 78-93. https://doi.org/10.1108/yc-08-2015-00548.
  • Bahl, A., Black, S. G. (2015, April (2nd Quarter/Spring)). Understanding How Paradoxical Technological Behavior Affects Markeing Students' Experience with Online Learning Technology. Marketing Edcuators' Association.
  • Bahl, A., Black, S. G., Londhe, B. (2015, April (2nd Quarter/Spring)). The Implications of Consumer Knowledge of Technology, Demographics and Other Technological Factors Affecting Consumer Behavior: Empirical Evidence from U.S. and Indian Consumers. Western Decision Sciences Institute.
  • Black, S. G., Bahl, A., Murphy, A. (2014). Longitudinal Evidence Against Tediousness in International Research. Indian Journal of Economics & Business, 13(3), 433-447. .
  • Bahl, A., Black, S. G. (2014, October (4th Quarter/Autumn)). Consumer Paradoxical experience of technology: what is it?.
  • Baalbaki-Yassine, S., Bahl, A., Black, S. G., Smith, G. (2014, April (2nd Quarter/Spring)). LAW 101 for Faculty: Avoiding Law Suits, EEOC Complaints, and Other Dangerous Animals. 2014 Marketing Educators Association Annual Conference.
  • Bahl, A., Black, S. G. (2014, April (2nd Quarter/Spring)). Do Marketing Students have Personality? Do They!. 2014 Marketing Educators' Association Conference Proceedings.
  • Bahl, A., Black, S. G., Murphy, A. (2014). Exploring the Implications of Consumer Knowledge of Technology, Demographics, and Other Factors Affecting Consumer Behavior. Indian Journal of Economics & Business, 13(1), 131-144. .
  • Black, S. G., Bahl, A., Murphy, A. (2013, December). Longitudinal Evidence Against Tediousness in International Research. International Conference on Economic and Business Issues.
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2013, October (4th Quarter/Autumn)). Sustainable and Non-sustainable Consumer Behavior: Differing Influences of Religiosity and Spirituality.
  • Bahl, A., Black, S. G. (2013). Student Learning Style as Predictor of Intensive vs Traditional Course Formats. Marketing Educators' Association 2013 Annual Conference,
  • Bahl, A., Kuzmina, E. (2013, April (2nd Quarter/Spring)). THE FACTORS OF STUDENT MOTIVATION AND EDUCATIONAL TECHNOLOGY: EXPERIENCE IN RUSSIAN UNIVERSITIES. Marketing Educators' Association 2013 Annual Conference.
  • Watson, R. K., Bahl, A., Kassaye, W. w. (2013, April (2nd Quarter/Spring)). SCHOLARS VS. PRACTITIONERS: AN EXPLORATION OF MARKETING SCHOLARS AND PRACTITIONERS: THE IMPACT AND PERCEIVED VALUE OF SCHOLARLY RESEARCH ON MARKETING PRACTICE AND PRACTITIONERS. Marketing Educators' Association Conference Proceedings.
  • Watson, R. K., Kassaye, W. w., Bahl, A. (2012). Scholars vs. Practitioners: The Great Divide. Global Trends Conference of the Academy of Business Administration,
  • Bahl, A., Frontczak, T. N. (2012). CREATIVE LEARNING IN THE MARKETING CLASSROOM: BUSINESS PRACTICE, COMPARATIVE ANALYSIS, AND STUDENT PERSONALITY TYPE. Marketing Educators’ Association Conference Proceedings,
  • Bahl, A., Watson, R. K., Black, S. G. (2012). Factors Influencing Student Satisfaction as Predictors of Intensive vs. Traditional Course Formats. Marketing Educators’ Association Conference Proceedings,
  • Bahl, A., Frontczak, T. N. (2012). CREATIVITY IN CURRENT BUSINESS PRACTICE . Academy of Business Administration,
  • Kassaye, W. w., Black, S. G., Bahl, A. (2011). Challenges in Improving Student Learning Outcomes: The Need for Strategic Planning Framework. Academy of Business Administration's 2011 Global Trends Conference,
  • Bahl, A., Black, S. G. (2011). Demographics and Motivation as Predictors of Student Selection of Intense Course Formats in an American University. Interdisciplinary Journal of Research in Business, 1(8, August), 10-20. www.idjrb.com.
  • Bahl, A., Black, S. G., Sherwood, S. (2011). Dimensions of Consumer Price Knowledge: Difference between Good and Services. International Journal of Business and Social Science, 2(18), 14-23. www.ijbssnet.com.
  • Bahl, A., Black, S. G. (2011). Student Characteristics as Predictors of Intensive vs. Traditional Course Formats. Marketing Educators' Association 2011 Annual Conference Proceedings,
  • Bahl, A., Kuzmina, E. (2011). Nurturing Students with Business Incubators: Experience in Russian Universities. Marketing Educators' Association conference proceedings,
  • Black, S. G., Bahl, A. (2011). Price-Naive Consumers in a Service-Based Economy. Atlantic Economic Journal, 39(1), 101-102. .
  • Bahl, A., Borisova, M. (2010). Hotel Industry in Suburban Area: the Case of Expansion into the Russian Emerging Market. 2010 Global Trends International Conference Academy of Business Administration,
  • Black, S. G., Bahl, A. (2010). Lack of Optimism among Marketing Students vs. Other Students. Management & Marketing, 5(4), 29-66. .
  • Bahl, A., Kuzmina, E. (2010). Consideration of Russian Experiential Learning Methods for U.S. Marketing Education. Marketing Educator's Association Conference Proceeding,
  • Bahl, A., Borisova, M. (2009). Expansion of the Hotel Industry in Russia into an Emerging Market. International Academy of Management and Business Conference Proceedings,
  • Bahl, A. (2009). Alternative Experiential Learning Techniques in Business: Developing student's creative skills (American Experience). Journal Herald of the Russian State University of Trade and Economics, 79-185. .
  • Bahl, A., Kuzmina, E. (2009). What's New About a New Idea: Student's Creativity in the Classroom. Marketing Educator's Association Conference Proceedings,
  • Frontczak, T. N., Bahl, A. (2008). Alternative Experiential Learning Techniques in Marketing Education. Conference Proceeding "National Traditions in Economics, Trade, Politics and Culture",
  • Bahl, A., Frontczak, T. N. (2008). Linking marketing students to the real world of global marketing: An experiential learning approach. Marketing Educator's Association Conference Proceeding,
  • Bahl, A., Isaeva, L. (2005). Planning the production and sale in the marketing system. ,