Brand Policies: Umbrella Policy

Approved By: MSU Denver President

Purpose: The purpose of this collection of policies is to ensure that the branding and visual identity of Metropolitan State University of Denver are consistent, professional, and aligned with the institution’s Mission and Values. The Brand Policies outline the proper use of the MSU Denver’s visual identity (print and digital) websites, advertising, and social media. All branded content and materials must adhere to the guidelines available in the MSU Denver Brand Central Policy and are subject to prior approval by the University Communications and Marketing (UCM) team.

Scope: These policies apply to all MSU Denver faculty, staff, students, and external vendors and partners (see “Use of External Vendors” section below) who create or distribute materials on behalf of the University. This includes, but is not limited to, websites, social media, advertising, print materials, and digital content, as specified within each individual policy.

Contact: Director of Digital Marketing and Content Strategy, [email protected]

Read the full policy statement, by clicking the following link:

Brand Policies_ Umbrella Policy 5.2025