Nicole Vowles

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Nicole Vowles

Professor of Marketing

Marketing

Biography

Dr. Nicole Vowles has a Ph.D. in marketing from Victoria University of Wellington (2007) in New Zealand. Nicole was the Chair of Marketing from August 2017 - July 2023. She is active in scholarly activities, with current research focusing on masters sport participation and innovations in marketing education. Before her academic career, Dr. Vowles held a variety of positions in the marketing, consulting, and technology fields.

Education

PhD in Marketing

Victoria University of Wellington, School of Marketing and International Business

MBA

Ohio State University, Fisher College of Business

BBA in Major in Business, Emphasis in Marketing

University of San Diego

Published Works

  • Vowles, S. N. (2026). Fort Collins Area Swim Team (FAST) Masters Swimming Member Survey 2026.
  • Vowles, S. N., Barden, R. (2026). Improving Peer Review in Marketing Education: A Case Study. Marketing Educators Association Conference 2026.
  • Vowles, S. N., Templer, A., Baalbaki-Yassine, S., Lane, L. (2025, April (2nd Quarter/Spring)). Developing a Student-run Marketing Agency: Case Study for the Start-up Phase. Marketing Educators Association.
  • Xu, L., Daughtrey, C., Vowles, S. N. (2025). Demographics, Engagement, or Service Quality: Identifying the Strongest Predictor of Membership Retention. Journal of Marketing Communications https://doi.org/10.1080/13527266.2025.2556823.
  • Vowles, S. N., Beckel Nelsen, J., Brodowsky, G., Ruehle, C., Williams, S. L. (2024, April (2nd Quarter/Spring)). Adopting a Closed-Loop Value Chain in Marketing Education. Marketing Educators Association.
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2023). U.S. Masters Swimming Member Survey.
  • Fischbach, S., Moody, R., Vowles, N. (2023, April (2nd Quarter/Spring)). Societal Good - Classroom Projects Across Universities. Marketing Educators Conference.
  • Lane, L., Vowles, N. (2022, Summer). Career Development in Digital Marketing. Western Decision Sciences Institute.
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2022). A MODEL OF SUSTAINABLE CONSUMER BEHAVIOR, PERSONAL DEVELOPMENT AND ATTITUDES TOWARD MARKETING. Journal of Marketing Development and Competitiveness, 16(2), 58-76. https://doi.org/10.33423/jmdc.v16i2.5340.
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2022). Determinants of ongoing participation in a masters-level sport: the impact of internal attributes and experiences with the organization. Managing Sport and Leisure https://doi.org/10.1080/23750472.2022.2089205.
  • Vowles, S. N., Bahl, A. (2022). LOWER-DIVISION COURSES: EFFECTIVENESS AS A RECRUITMENT TOOL IN MARKETING EDUCATION. Western Decision Sciences Institute - Fiftieth Annual Meeting 2022, http://wdsinet.org/Annual_Meetings/2022_Proceedings/papers.php.
  • Vowles, S. N., Baalbaki-Yassine, S., Lane, L. (2022, April (2nd Quarter/Spring)). Building a professional network to support marketing students: A case study. Marketing Educators Association Conference 2022.
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2020). A Model of Sustainable Consumer Behavior, Personal Development, and Attitudes toward Marketing. Decision Sciences Institute.
  • Baalbaki-Yassine, S., Bahl, A., Lane, L., Vowles, S. N. (2020). Engaging Industry in the Creation of a Digital Marketing Program. Marketing Educator's Association.
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2020). A Model of Sustainable Consumer Behavior, Personal Development, and Attitudes toward Marketing. Western Decision Sciences Institute, http://wdsinet.org/Annual_Meetings/2020_Proceedings/ProceedingsPapers.html.
  • Vowles, S. N. (2019). The Convenience - Environmental Sustainability Gap. Society for Marketing Advances Annual Conference 2019.
  • Vowles, N., Lane, L. (2019). Digital Marketing career development: A public-private partnership approach. Marketing Educators Association Conference 2019.
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2019, April (2nd Quarter/Spring)). Recruiting for Marketing and Sales Programs: Impact of Lower-division Courses. Marketing Educators' Association Conference Proceedings 2019.
  • Black, S. G., Baalbaki-Yassine, S., Vowles, S. N. (2019). Summary of Research in Marketing Education Journals. Marketing Educators' Association.
  • Vowles, S. N., Chang, T. T. (2018). Measuring Consumer Readiness to Purchase Green Products. Journal of Customer Behaviour, 17(1-2), 31-47. http://www.ingentaconnect.com/content/westburn/jcb/2018/00000017/f0020001/art00003;jsessionid=23x74ixv7emmr.x-ic-live-01.
  • Vowles, S. N., Bahl, A., Schofield, L. A., Sherwood, S. (2018, April (2nd Quarter/Spring)). Lower-division Courses as a Recruiting Tool for Marketing and Sales Programs. Marketing Educators’ Association Conference Proceedings 2018.
  • Vowles, S. N., Hutto, A., Miller, M. P. (2017). Content Analysis of Assessment Data in Marketing Education. e-Journal of Business Education & Scholarship of Teaching, 11(1), 57-68. http://www.ejbest.org/upload/e-JBEST_-_Vowles,_Hutto_Miller_11(1)_2017.pdf.
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2017). Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization. Association of Marketing Theory and Practice Conference 2017.
  • Vowles, S. N., Rogers-Brodersen, A. (2016). Human Resource Trends Study, Special Districts Association.
  • Baalbaki-Yassine, S., Schofield, L. A., Vowles, S. N., Black, S. G., Sherwood, S. (2016, April (2nd Quarter/Spring)). Digital Sales Education using LinkedIn: Build Your Professional Brand. 2016 Marketing Educator's Association.
  • Lee, D., Bahl, A., Black, S. G., Duber-Smith, C. D., Vowles, S. N. (2016). Sustainable and Non-sustainable Consumer Behavior in Young Adults. Young Consumers, 17(1), 78-93. https://doi.org/10.1108/yc-08-2015-00548.
  • Vowles, S. N., Lee, D. (2015). Analysis of Assessment Results through Instructor Interviews. Marketing Educators Association Conference 2015.
  • Chang, T. T., Vowles, S. N. (2014, October (4th Quarter/Autumn)). A Multi-Stage Model for the Consumer Readiness to Purchase Environmental Products. Global Business and Finance Research Conference.
  • Black, S. G., Vowles, S. N. (2014, April (2nd Quarter/Spring)). The Differing Influences of Religiosity and Spirituality on Traits Relating to Sustainable Consumer Behavior. 2014 Western Decisions Sciences Annual Meeting.
  • Chang, T. T., Vowles, S. N. (2013). STRATEGIES FOR IMPROVING DATA RELIABILITY FOR ONLINE SURVEYS: A CASE STUDY. International Journal of Electronic Commerce Studies, 4(1), 121-130. https://sites.google.com/a/academic-journal.org/ijecs/home.
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2013). The Effects of Membership and Demographics on Consumer Satisfaction and Loyalty in Service Organizations. Services Marketing Quarterly, 34(4), 292-308.
  • Vowles, S. N., Chang, T. T. (2013). Development of a Hierarchical Model and Scale to Measure Consumer Readiness to Purchase Environmental Products. MAG Scholar Global Business, Marketing and Tourism Conference.
  • Black, S. G., Bahl, A., Duber-Smith, C. D., Vowles, S. N. (2013, October (4th Quarter/Autumn)). Sustainable and Non-sustainable Consumer Behavior: Differing Influences of Religiosity and Spirituality.
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2013). Why do They Quit? A Comparison of Current and Non-renewing Members of a Sport Participation Service Organization. 2013 Annual Sports Marketing Association Conference.
  • Vowles, S. N., Hutto, A., Baalbaki-Yassine, S., Duber-Smith, C. D. (2013, April (2nd Quarter/Spring)). Creating Processes for Client-Based Projects in Marketing Education. Marketing Educators Conference.
  • Chang, T. T., Vowles, S. N. (2012). A Strategy of Enhancing Online Survey Data Quality: A Case Study. International Symposium on Cyber Behavior, atisr.org/2012/.
  • Vowles, S. N., Thirkell, P., Sinha, A. (2011). Different Determinants at Different Times: B2B Adoption of a Radical Innovation. Journal of Business Research, 64(11, November 2011), 1162-1168.
  • Daughtrey, C., Vowles, S. N., Black, S. G. (2011). A Comparison of the Member Survey and Non-Renewing Member Survey for U.S. Masters Swimming.
  • Mertens, D., Kline, T., Vowles, S. N. (2009). All Ingratiation is not Equal: A Two-Dimensional Model of Consumer Ingratiation Leading to Sustainability. The Society for Advancement of Management Conference.