Mick Jackowski

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Mick Jackowski

Professor of Marketing

Marketing

Biography

Dr. Mick Jackowski teaches in the MSU Denver Department of Marketing, along with the Center for Professional Selling. The Center develops and maintains paid corporate partnerships that help students launch their careers in sales.

Education

EdD in Sport Administration

University of Northern Colorado

MS in Sport Management

University of Massachusetts

BS in Communication

State University of New York at Buffalo

Published Works

  • Black, S. G., Jackowski, M. (2026). Free-Range Consumer: Definition and Measurement Development. Journal of Applied Business and Economics, 28(2), 1-15.
  • Baalbaki-Yassine, S., Bahl, A., Black, S. G., Jackowski, M. (2026, April (2nd Quarter/Spring)). The Rise of the Free-Range Consumer: Impacts on Marketing Strategy. Western Decisions Sciences Institute.
  • Jackowski, M. The Greatest Comeback in Sports: How Horse Racing Can Rally to Its Former Glory.
  • Jackowski, M. (2025, October). Can a National League Brand Revitalize the U.S. Thoroughbred Racing Industry?. Western Decision Sciences Institute.
  • Jackowski, M. (2025). Horse Racing on Life Support: How to Save the Sport of Kings in the United States. Academic and Business Research Institute, https://www.aabri.com/SAProceed2025.html.
  • Black, S. G., Daughtrey, L. C., Jackowski, M., Murphy, B. A. (2024). Electronics utilization by consumers: Antecedents and impact on consumer positivity. Journal of Marketing Development and Competitiveness, 18(3), 51-70.
  • Jackowski, M. (2024, April (2nd Quarter/Spring)). Similarities and Differences in Sales Education: A Case Study Comparison between the United States and Finland. Marketing Educators' Association.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M., Schofield, L. A. (2023). Toxicity and Positivity Across Genders: Feminine, Masculine, and Androgynous Consumer Characteristics. Journal of Business Diversity, 23(1), 49-63.
  • Black, S. G., Daughtrey, L. C., Jackowski, M., Lewis, S. J. (2023). Electronics Utilization by Consumers: Antecedents and Impact on Consumer Positivity. Society for Advancement of Management.
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2022). Determinants of ongoing participation in a masters-level sport: the impact of internal attributes and experiences with the organization. Managing Sport and Leisure https://doi.org/10.1080/23750472.2022.2089205.
  • Jackowski, M., Schofield, A., Daughtrey, C., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). The Search for Spontaneity: Adaptive Selling in the Sales Process and Corporate Training. Western Decision Sciences Institute.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M., Schofield, L. A. (2022). Femininity, Masculinity, and Androgyny: An Assessment of Toxic and Positive Consumer Characteristics. Western Decision Sciences Institute.
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2021). Hosting a Virtual Intercollegiate Competition. Marketing Educators' Association.
  • Schofield, L. A., Jackowski, M., Daughtrey, C., Miller, R. T. (2020, April (2nd Quarter/Spring)). Selling Sales Education: Proposing a New Major in Professional Selling. Western Decision Sciences Institute Conference Proceedings 2020.
  • Schofield, L. A., Baalbaki-Yassine, S., Jackowski, M., Sherwood, S. (2019). The Importance of Social Selling Proficiency & the Development of a Social Selling Class. Journal of Selling https://cob.niu.edu/academics/marketing/certificates/journal-of-selling/index.shtml.
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. Journal of Higher Education Theory and Practice, 18(5).
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018, June). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. WDSI 2018 Annual Meeting.
  • Jackowski, M., Sherwood, S., Schofield, L. A. (2018). Developing a Department Profit Center while Enhancing the Student Learning Experience: Building a Professional Sales Center. Western Decision Sciences Institute, www.wdsinet.org.
  • Baalbaki-Yassine, S., Jackowski, M., Schofield, L. A., Sherwood, S. (2018, Spring). The Importance of Social Selling Proficiency & the Development of a Social Selling Class. Marketing Educator's Association.
  • Jackowski, M., Daughtrey, C., Lewis, S. J. (2017). Accidental Marketers: The Product Orientation of Early Christianity. Conference on Historical Analysis and Research in Marketing.
  • Daughtrey, C., Frank, V., Jackowski, M. (2017, April (2nd Quarter/Spring)). Marketing Our Marketing Program. Marketing Educators' Association Annual Conference.
  • Schofield, L. A., Baalbaki-Yassine, S., Jackowski, M., Sherwood, S. (2017, Spring). Educating a New Generation: Millennials in the Classroom. Marketing Educator's Association.
  • Vowles, S. N., Daughtrey, C., Jackowski, M. (2017). Determinants of Ongoing Participation in a Masters-level Sport: The Impact of Internal Attributes and Experiences with the Organization. Association of Marketing Theory and Practice Conference 2017.
  • Black, S. G., Baalbaki-Yassine, S., Jackowski, M. (2016, April (2nd Quarter/Spring)). Measuring Androgyny and Assessing Its Impact on Consumer Behavior. Western Decision Sciences Institute 2016 Annual Conference.
  • Jackowski, M. (2016, April (2nd Quarter/Spring)). PSST, It Might be in the Wrong Order: Is Positioning of Innovation First Before Segmentation and Target Marketing.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M. (2015). Risky Student Behavior: Electronics Usage as a Predictor. Technology Management Journal, 1(2), 165-176.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M. (2015). Risky Student Behavior: Electronics Usage as a Predictor. Global Education Journal, 2016(2), 195-220.
  • Daughtrey, C., Jackowski, M., Watts, G., Black, S. G. (2015, April (2nd Quarter/Spring)). From the Frying Pan into the Fire (Or Not): Mid-Career Decisions of University Faculty. Marketing Educators' Association.
  • Baalbaki-Yassine, S., Black, S. G., Jackowski, M. (2015, April (2nd Quarter/Spring)). Treading the Perilous Waters of Staying Electronically Connected. Western Decisions Sciences Institute.
  • Jackowski, M., Phillips, R. K., Bacalzo, D. (2011). Innovative Fundraising: Creating a Franchise Ownership Proram. Journal of Marketing Development and Competitiveness, 5(4), 70-76.
  • Mowen, J. A., Kyle, T. G., Jackowski, M. (2007). Citizen Preferences for the Corporate Sponsorship of Public-Sector Park and Recreation Organizations. Journal of Nonprofit & Public Sector Marketing.
  • Klein, W. D., Phillips, R. K., Jackowski, M. (2007). Industrial Design and Marketing: Innovative Classroom Collaboration. Conference Proceedings of the 2007 NCIIA National Conference.
  • Jackowski, M., Phillips, K., Klein, D. (2007). Motivational Factors and Tactics for the Student-Operated Business. Marketing Educators' Association Conference Proceedings.
  • Klein, D., Phillips, K., Jackowski, M. (2007). Industrial Design and Marketing: Innovative Classroom Collaboration. National Collegiate Inventors and Innovators Alliance 11th Annual Meeting.
  • Jackowski, M. (2006). Conceptualizing an Improved Public Relations Strategy: A Case for Stakeholder Relationship Marketing in Division I-A intercollegiate Athletics. Journal of Business and Public Affairs, www.scientificjournals.org/articles/1016.htm.
  • Jackowski, M. Totaled four citations, including two pages devoted to author's "Super Community" marketing strategy.,, 16, 28, 218, 219. Sport Public Relations: Managing Organizational Communication.
  • Jackowski, M., Segall, A. M. (2006). Assessing organizational Reputation by the Customer and Potential Customer: Using the Corporate Character Scale to Assess External Brand Consistency. Hawaii International Conference on Business Proceedings.
  • Jackowski, M., Daughtrey, C. (2006). Applying internal customer relationship management to foster a cross-disciplinary student-operated business model. Marketing Educators' Association Conference Proceedings, www.brandspankinnew.org.
  • Jackowski, M., Gray, D. (2004). SportNest: A Nested Approach to Segmenting the Sports Consumer Market. (pp 271-292). Sports Marketing and the Psychology of Marketing Communication.
  • Jackowski, M., Daughtrey, C. (2004). Using the Student-Operated Business to Maximize Experiential and Problem-Based Learning: A Case Study. Marketing Educators' Association Conference Proceedings.