Laurel Lane

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Laurel Lane

Senior Lecturer of Marketing

Marketing

Office Hours

By appointment

Biography

Laurel Lane received her M.A in Integrated Marketing Communication from the University of Colorado in 2000. Her research interests include digital marketing strategy and planning, content and social media marketing, and branding. These connect with her teaching of courses in digital marketing.

Education

MA in Integrated Marketing Communications

University of Colorado

BA in English Literature, Honors

University of Houston

Personal Website

https://www.linkedin.com/in/laurellane11/

Published Works

    Vowles, S. N., Templer, A., Baalbaki-Yassine, S., Lane, L. (2025, April (2nd Quarter/Spring)). Developing a Student-run Marketing Agency: Case Study for the Start-up Phase. Marketing Educators Association. Lane, L., Baalbaki-Yassine, S. . Taking Client-Based Projects One Step Further: Real Spending Leads to Real Results. Western Decision Sciences Institute - WDSI , https://wdsi.decisionsciences.org/conference/ Lane, L., Whan-Traylor, E., Britt, M. (2024). How Microtargeting and Campus Partnerships Impact Student Retention: An Experimental Marketing Campaign. Western Decision Sciences Institute (WDSI), Lane, L., Baalbaki-Yassine, S., . (2024). Artificial Intelligence in the Digital Marketing Classroom. Marketing Educators Association , Lane, L., Baalbaki-Yassine, S. (2023). Exploring Communication Challenges in Online Teaching. Marketing Educator's Association , Duber-Smith, C. D., Lane, L., . (2023). 5 Fundamentals of Digital Marketing. Nutrition Industry Executive Magazine, https://niemagazine.com/5-fundamentals-of-digital-marketing/ Lane, L., Vowles, N. (2022, Summer). Career Development in Digital Marketing . Western Decision Sciences Institute Lane, L., Duber-Smith, D. (2022). The X Factor: Focusing on Generation X. Nutrition Industry Executive, https://niemagazine.com/the-x-factor-focusing-on-generation-x/ Vowles, S. N., Baalbaki-Yassine, S., Lane, L. (2022, April (2nd Quarter/Spring)). Building a professional network to support marketing students: A case study. Marketing Educators Association Conference 2022. Baalbaki-Yassine, S., Bahl, A., Lane, L., Vowles, S. N. (2020). Engaging Industry in the Creation of a Digital Marketing Program. Marketing Educator's Association, Vowles, N., Lane, L. (2019). Digital Marketing career development: A public-private partnership approach. Marketing Educators Association Conference 2019,