Devika Banerji

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Devika Banerji

Associate Professor of Marketing

Marketing

Office Hours

Mondays 8 AM to 11 AM
Wednesday 8 AM to 12 PM

Biography

Assistant Professor in the Department of Marketing. I am currently teaching Business Communication and Introduction to Business. My research focuses on investor decision-making in entrepreneurial contexts, the strength of social networks and marketing, and equity-focused investing behaviors.

Education

PhD in Organizational Communication

Purdue University

MS in Organizational Communication

North Carolina State University

Other in Radio and Television Journalism

Indian Institute of Mass Communication

BA in English Literature

Hindu College, Delhi University

Published Works

    Banerji, D., Reimer, T., Roland , C. (2024). Marketing to Multiple Audiences Simultaneously Using Strategic Ambiguity: A Study of Credit Card Choice Behavior. Journal of Marketing Communications. Simmonds, D., Banerji, D. . Viral Propagation: Examining the interplay between social capital and social identification. ICIS 2023 - SIG Green Workshop, Banerji, D., Reimer, T. (2024). Entrepreneur Networks & Investor Decision-Making. An experimental study of Investor Choice & Founder Networks. International Journal of Business Information Systems (Inderscience Publications)https://doi.org/10.1504/IJBIS.2024.10064611. Simmonds, D., Banerji, D. (2023). Can influencers overcome the impact of weak ties to achieve viral propagation? . , https://amcis2023.aisconferences.org/ Reimer, T., Banerji, D., Roland, C., Ramirez, J. . Signage Matters: Comparing the Effects of Tailored and General Prompts on Recycling Behaviors in an Experimental Field Study. [Manuscript submitted for publication]. Social Influence (Taylor and Francis)https://www.tandfonline.com/action/journalInformation?journalCode=psif20. Dominik, T. M., Banerji, D. (2019). US community college entrepreneurship educator practices. Journal of Small Business and Enterprise Development, 26(2), 228-242. https://doi.org/10.1108/jsbed-06-2018-0174. Banerji, D., Reimer, T. (2019). Startup founders and their LinkedIn connections: Are well-connected entrepreneurs more successful?. Computers in Human Behavior, 906-52. https://doi.org/10.1016/j.chb.2018.08.033. Martinez, K. E., Hearit, B. L., Banerji, D., Gettings, E. P., Buzzanell, M. P. (2018). Raising awareness of campus diversity and inclusion: Transformationally teaching diversity through narratives of campus experiences and simulated problem solving. Communication Teacher, 32(1), 19-24. https://doi.org/10.1080/17404622.2017.1372618.