Smita Singh

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Smita Singh

Assistant Professor of Hospitality, Tourism and Events

School of Hospitality

Office Hours

Mondays and Wednesdays : 8 am - 9 am & 2 pm - 3 pm
Wednesdays : 8 am - 9 am

Biography

I am currently working as an Assistant Professor and teach courses in the event and meeting management domain at the School of Hospitality.

Research Interests

    My research interests are into the integration of smart technologies in the event industry, use of gamification to enhance attendee engagement and adoption of sustainable behaviors at the events.

Teaching Interests

    I believe that these elements are conducive to student learning :
    a) Create an inclusive environment for students.
    b)Adopt a participatory and student centered approach.
    c) Should be grounded in principles of reciprocity, relevance, and value addedness.
    d) Assume the role of a collaborator where students can consult, reflect on their own work, and make modifications before the final submissions.
    e)Blended learning through the use of innovative technologies.
    f) Emphasize mutual respect, love, and unity both in and out of the learning environment.

Education

PhD in Hospitality Management

Iowa State University

MBA

Jaypee Institute of Information Technology University

Other in Electronics and Communication Engineering

Jaypee Institute of Information Technology University

Published Works

    Singh, S., Leung, X., Zhang, X., Olson, E. (2026). Engaging sustainability: Leveraging gamification and message framing in mobile applications for sustainable behavior change. . (in press). Journal of Hospitality and Tourism Insightshttps://doi.org/10.1108/JHTI-07-2025-0809. Geinitz, R. S., Rajan, R., Peprah, K., Schmidt, C. K., Singh, S., Jay, M. S. (). Generative AI as a Tool for Learning: Higher Education Student Perceptions and Performance across Disciplines. Springer. Singh, S., Lee, S., Tsai, K. (2025). The impact of smart tourism technologies on engagement, experiences, and place attachment: A focused study with gamification as a moderator. Journal of Destination Marketing and Managementhttps://www.sciencedirect.com/science/article/abs/pii/S2212571X25000095. Singh, S., Shafieizadeh, K. . Hospitality for All: Addressing Service Failures Toward Guests with Disabilities. Journal of Hospitality and Tourism Cases. Brown, C., Eastment, C., Singh, S. (2024). Meta-SustainED: Nurturing Greener Events Using Metaverse Technology.. ICHRIE Research Reports. Singh, S., Johannassen, J., Ogbeide, G. (2024). Empowering Inclusivity: Leveraging Technology for Designing Accessible Meetings and Events.. ICHRIE Research Reports, (9(2)). https://via.library.depaul.edu/ichrie_rr/vol9/iss2/3/. Haywood, D., Singh, S. (2024). Tech-Savvy Hospitality: A Strategic Approach to Overcoming Labor Shortages. . ICHRIE Research Reports, (9(2)). https://via.library.depaul.edu/ichrie_rr/vol9/iss2/2/. Zhang, X., Singh, S., Li, J., Shao, X. (2024). Exploring the Effects of Value Co-Creation Strategies in Event Services on Attendees' Citizenship Behaviors: The Roles of Customer Empowerment and Psychological Ownership. Journal of Retailing and Consumer Services. Kark, S., Singh, S. (2023). Metaverse Events : Experiences Engagement and Sustainability. (). . https://books.google.com/books?hl=en&lr=&id=WmDTEAAAQBAJ&oi=fnd&pg=PT104&dq=info:g8PLZ9dhc4oJ:scholar.google.com&ots=SwkCnp_kvv&sig=_mxPI58NSvKVQrPE1Ry2dKvs59w#v=onepage&q&f=false Ogbeide, G., Singh, S., Severt, K. (2023). 2023 PCMA experience: Producing large events after the threshold of COVID-19. . Journal of Convention & Event Tourismhttps://www.tandfonline.com/doi/abs/10.1080/15470148.2023.2278786. Singh, S., Olson, D. E. (2022). Sustainability and Climate Adaptation using Smart Technologies in the Event Industry. (). Aranzadi-Thomson Reuters. Xu, Y., Singh, S., Olson, D. E., Jeong, E. (2022). What went well and what we could do better? Consumers’ perceived effectiveness of COVID-19 mitigation strategies in restaurants. International Journal of Hospitality Management, 10303206. https://doi.org/10.1016/j.ijhm.2022.103206. Olson, D. E., Singh, S., Murphy, C. . Revenue diversification for DSM Book Festival: A strategy for financial stability. Journal of Hospitality and Tourism Cases. Singh, S., Olson, D. E., Tsai, K. (2021). Use of service robots in an event setting: Understanding the role of social presence, eeriness, and identity threat. Journal of Hospitality and Tourism Management, 4928-537. https://doi.org/10.1016/j.jhtm.2021.10.014. Olson, E., Kedrowski, M. K., Singh, S. (2020). Students’ Perceptions of experiential learning in a political events course: A case study from Iowa. Journal of Convention and Event Tourism, 22(4), 273-295. https://doi.org/10.1080/15470148.2020.1870185. Singh, S., Olson, D. E. (2021). Response and recovery through event portfolio management: A case study from Des Moines, Iowa. (). Goodfellow Publishers. https://doi.org/10.23912/9781911635901-4806