Education

PhD in Marketing

University of Illinois

MS in Marketing

University of Illinois

BS in Marketing

University of Illinois

Published Works

• Frontczak, T. N., Black, S. G. (2013, April (2nd Quarter/Spring)). Using Marketing Concepts in Experiential Service Learning: Helping the Homeless. Marketing Educators' Association 2013 Annual Conference.
• Black, S. G., Kassaye, W. W., Duber-Smith, C. D., Frontczak, T. N., Daughtrey, C., Watson, R. K. (2012, April (2nd Quarter/Spring)). The Evolution of an "Award Winning" Assessment Plan. Marketing Educators' Association 2012 Annual Conference.
• Hutto, A., Black, S. G., Frontczak, T. N. (2012). How Connected to Personal Electronic Devices are Millennial College Students?. Marketing Educators' Association 2012 Annual Conference.
• Bahl, A., Frontczak, T. N. (2012). CREATIVE LEARNING IN THE MARKETING CLASSROOM: BUSINESS PRACTICE, COMPARATIVE ANALYSIS, AND STUDENT PERSONALITY TYPE. Marketing Educators’ Association Conference Proceedings.
• Bahl, A., Frontczak, T. N. (2012). CREATIVITY IN CURRENT BUSINESS PRACTICE. Academy of Business Administration.
• Black, S. G., Frontczak, T. N. (2011). The Economy of Cheating Behavior Among Business Students. Marketing Educators' Association 2011 Annual Conference.
• Hutto, A., Black, S. G., Frontczak, T. N. (2011). Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams. Marketing Education Review.
• Frontczak, T. N., Hutto, A. (2010). A Unique Method of Forming Student Teams in Marketing Classes. Marketing Educators' Association.
• Patti, C., Frontczak, T. N. (2009). Perspectives on a successful marketing career: Learning from the experts. Marketing Educator's Association.
• Frontczak, T. N., Duber-Smith, C. D., Hutto, A. (2009). Justification for an Undergraduate Sustainability Course in the Marketing Curriculum. Marketing Educators' Association.
• Lincoln, D., Frontczak, T. N. (2008). A Practical and effective marketing plan assignment for principles of marketing students. Journal for Advancement of Marketing Education, 12, 52-62.
• Frontczak, T. N., Bahl, A. (2008). Alternative Experiential Learning Techniques in Marketing Education. Conference Proceeding "National Traditions in Economics, Trade, Politics and Culture".
• Bahl, A., Frontczak, T. N. (2008). Linking marketing students to the real world of global marketing: An experiential learning approach. Marketing Educator's Association Conference Proceeding.
• Schlee, R., Amato, C., Amato, L., Clayson, D., Frontczak, T. N. (2006). Integrating measures of personality in marketing education research. Marketing Educators' Association.
• Frontczak, T. N. (2005). An Alternative assessment technique: The Six Flags exam. Marketing Educators' Association.
• Frontczak, T. N. (2004). An application of critical thinking principles to marketing education: The student-driven syllabus. Marketing Educators' Association.
• Frontczak, T. N. (2003). Creating opportunities for flow in marketing education: A refinement of experiential learning. Marketing Educators' Association.
• Frontczak, T. N. (2002). Competitive "advertising agency" campaign presentations. Bright Ideas to Best Practices.
• Karns, G., Clayson, D., Frontczak, T. N., Kelley, C. (2002). Developing and assessing critical thinking skills. Marketing Educators' Association.
• Heiser, R., Frontczak, T. N. (2002). The Role of Character Traits in Marketing Education. Marketing Educators' Association.
• Frontczak, T. N. (2001). Moving Marketing Education from a Commodity to an Experience. Marketing Educators' Association.
• Frontczak, T. N., Heiser, R. (2001). The significance of character traits in experiential learning activities in marketing education. Society for Marketing Advances.
• Kelley, C., Frontczak, T. N., Stern, B. (2000). Meet the editor and editorial review board of the Journal of Marketing Education, Editor and Associate Editor: Trends in Marketing Journals. Western Marketing Educators' Association 2000 Conference.
• Hartley, S., Frontczak, T. N., Rudelius, W. (2000). Portfolios as a method of assessment in an integrated curriculum. Developments in Marketing Science.
• Frontczak, T. N., Kelley, C. (2000). Special issue on experimental learning in marketing education. Journal of Marketing Education,, 3-4.
• Frontczak, T. N., Heiser, R., Vitaska, C. (2000). Workers get middling grades. Denver Business Journal.
• Frontczak, T. N., Loveland, K., Humeyumptewa, E. (1999). A method of developing and analyzing effective online experiential learning exercises in marketing education. Proceedings of the 41st Annual Mountain Plains Management Conference.
• Kelley, C., Frontczak, T. N., Karns, G., Van Auken, S. (1999). New directions in implementing the AACSB mission-driven standards. Western Marketing Educators' Association 1999 Conference.
• Frontczak, T. N. (1999). Student evaluation of an experiential learning technique: The marketing plan assignments. Western Marketing Educators' Association 1999 Conference Proceedings.
• Frontczak, T. N. (1999). The use of student feedback sessions to enhance experiential learning for journal assignments. Developments in Marketing Science.
• Frontczak, T. N. (1998). A paradigm for the analysis of experiential learning activities. Marketing Advances in Theory, Practice and Education.
• Frontczak, T. N. (1998). A paradigm for the selection, use, and development of experiential learning activities in marketing education. Marketing Education Review, 8(3), 25-33.
• Collins, R., Frontczak, T. N., Karns, G., Kelley, C., Lincoln, D., Stern, B. (1998). The future of marketing education. Western Marketing Educators' Association 1998 Conference.
• Frontczak, T. N., Heiser, R. (1998). The use of e-mail in professor/student communication. Proceedings of the Western Decision Sciences Institute.
• Frontczak, T. N., Heiser, R. (1997). The use and effectiveness of e-mail as a method of communication in marketing education. Developments in Marketing Science.
• Scott, J., Frontczak, T. N. (1996). Ad Executives grade new grads: The final exam that counts. Journal of Advertising Research, 36(2), 40-47.
• Frontczak, T. N., Scott, J. (1996). Analysis of the experiential learning technique of journaling for use in advertising education. Marketing: Moving Toward the 21st Century.
• Frontczak, T. N. (1996). Journaling in marketing education using Kolb's experiential learning process. Western Marketing Educators' Association 1996 Conference.
• Frontczak, T. N. (1996). Student evaluation of the experiential learning technique of journaling for marketing education. Developments in Marketing Science.
• Frontczak, T. N., Bell, J., Vitaska, C. (1994). Hospital Advertising: Advertising managers' opinions. Journal of Hospital Marketing, 9(1), 103-117.
• Frontczak, T. N. (1994). The use of journaling as a learning technique in consumer behavior education. Developments in Marketing Science.
• Frontczak, T. N. (1993). Analyzing marketing department curriculum and improving marketing education through benchmarking. Western Marketing Educators' Association 1993 Conference.
• Frontczak, T. N., Bell, J., Vitaska, C. (1993). Opinions of hospital advertising: Advertising manager's perspectives. Academy of Business Administration National Conference.
• Frontczak, T. N. (1993). The use of benchmarking as an integral part of TQM in marketing departments. Developments in Marketing Science.
• Bell, J., Frontczak, T. N., Vitaska, C. (1992). A study of the relationships between hospital advertising practices and hospital characteristics. Developments in Marketing Science.
• Frontczak, T. N., Bell, J. (1992). The use of exams in marketing education. Marketing Educators' Association Conference Proceedings.
• Frontczak, T. N., Rivale, G. (1991). An empirical investigation of learning styles in marketing education. 1991 Western Marketing Educator's Association Conference Proceedings.
• Bell, J., Frontczak, T. N., Vitaska, S. (1991). Hospital advertising: A survey of current practices. Southern Marketing Association.
• Frontczak, T. N., Higgins, L. (1991). Learning styles and creativity training: Implications for information management personnel. 1991 Hawaii International Conference on System Sciences.encs.
• Frontczak, T. N., Hartley, S. (1991). The Advertising agency audit. Developments in Marketing Science.
• Frontczak, T. N., Vitaska, C., Bell, J. (1990). Consumer attitudes toward hospital advertising: An analysis of attitudinal attributes. Proceedings of the 1990 Conference of the American Academy of Advertising.
• Frontczak, T. N., Hartley, S. (1990). Consumer learning styles: Implications for promotional strategy. Developments in Marketing Science.
• Frontczak, T. N., Chusmir, L. (1990). International management opportunities for women: Women and Men paint different pictures. International Journal of Management, 7(3), 295-301.
• Frontczak, T. N., Vitaska, C., Bell, J. (1990). Physician attitude towards hospital advertising: An analysis of attitudinal attributes differentiating 'favorable' from 'unfavorable' attitudes. Southwestern Marketing Association Advances in Marketing.
• Frontczak, T. N. (1990). The Role of learning styles in marketing education. Western Marketing Educators' Association 1990 Conference - Brigham Young University Press.
• Frontczak, T. N. (1989). A technique to measure influence in joint purchase decision making between husbands and wives. Southwestern Marketing Association Advances in Marketing.
• Frontczak, T. N., Chusmir, L. (1989). Gender differences in the perception of opportunities for women in international management. Proceedings for Mountain Plains Management Conference.
• Vitaska, C., Frontczak, T. N., Pasternack, R. (1988). Consumer attitudes towards hospital advertising: An analysis of attitudinal attributes differentiating 'favorable' from 'unfavorable' attitudes. Southwestern Marketing Association 1988 Conference Proceedings.
• Nelson, J., Frontczak, T. N. (1988). How acquaintanceship and analyst can influence focus group results. Journal of Advertising, 17(1), 41-48.
• Frontczak, T. N., Cateora, P. (1988). Opportunities for women in international business: An update. Proceedings for Mountain Plains Management Conference.
• Frontczak, T. N., Cunningham, L. (1987). Improving patient satisfaction in health care clinics through the use of a focus group approach. Health Marketing Quarterly, 54, 89-116.
• Nelson, J., Duncan, C., Frontczak, T. N. (1985). The distraction hypothesis and radio advertising. Journal of Marketing, 49(1), 60-71.
• Duncan, C., Nelson, J., Frontczak, T. N. (1984). The effect of humor on advertising comprehension. Advances in Consumer Research.
• Frontczak, T. N., Trembath, M. (1980). A marketing plan: guideline to success. Colorado Business Review,, 2-4.
• Frontczak, T. N., Cateora, P. (1979). Opportunities for women in international business. Business Horizons,, 21-27.
• Frontczak, T. N., Gardner, D. (1971). Differential involvement with products and issues: An exploratory study. Proceedings of the 2nd Annual Conference of the Association for Consumer Research.