Education

PhD in Marketing

University of Illinois

MS in Marketing

University of Illinois

BS in Marketing

University of Illinois

Published Works

Frontczak, T. N., Black, S. G., . (2013, April (2nd Quarter/Spring)). Using Marketing Concepts in Experiential Service Learning: Helping the Homeless. Marketing Educators' Association 2013 Annual Conference. Black, S. G., Kassaye, W. W., Duber-Smith, C. D., Frontczak, T. N., Daughtrey, C., Watson, R. K. (2012, April (2nd Quarter/Spring)). The Evolution of an "Award Winning" Assessment Plan. Marketing Educators' Association 2012 Annual Conference. Hutto, A., Black, S. G., Frontczak, T. N. (2012). How Connected to Personal Electronic Devices are Millennial College Students?. Marketing Educators' Association 2012 Annual Conference, Bahl, A., Frontczak, T. N. (2012). CREATIVE LEARNING IN THE MARKETING CLASSROOM: BUSINESS PRACTICE, COMPARATIVE ANALYSIS, AND STUDENT PERSONALITY TYPE. Marketing Educators’ Association Conference Proceedings, Bahl, A., Frontczak, T. N. (2012). CREATIVITY IN CURRENT BUSINESS PRACTICE . Academy of Business Administration, Black, S. G., Frontczak, T. N. (2011). The Economy of Cheating Behavior Among Business Students. Marketing Educators' Association 2011 Annual Conference, Hutto, A., Black, S. G., Frontczak, T. N. (2011). Matchmaking in Marketing Class: Using Fisher's Personality Profiling to Form Student Teams. Marketing Education Review, Frontczak, T. N., Hutto, A. (2010). A Unique Method of Forming Student Teams in Marketing Classes. Marketing Educators' Association, Patti, C., Frontczak, T. N. (2009). Perspectives on a successful marketing career: Learning from the experts. Marketing Educator's Association, Frontczak, T. N., Duber-Smith, C. D., Hutto, A. (2009). Justification for an Undergraduate Sustainability Course in the Marketing Curriculum. Marketing Educators' Association, Lincoln, D., Frontczak, T. N. (2008). A Practical and effective marketing plan assignment for principles of marketing students. . Journal for Advancement of Marketing Education, 122-62. . Frontczak, T. N., Bahl, A. (2008). Alternative Experiential Learning Techniques in Marketing Education. Conference Proceeding "National Traditions in Economics, Trade, Politics and Culture", Bahl, A., Frontczak, T. N. (2008). Linking marketing students to the real world of global marketing: An experiential learning approach. Marketing Educator's Association Conference Proceeding, Schlee, R., Amato, C., Amato, L., Clayson, D., Frontczak, T. N. (2006). Integrating measures of personality in marketing education research.. Marketing Educators' Association, Frontczak, T. N. (2005). An Alternative assessment technique: The Six Flags exam.. Marketing Educators' Association, Frontczak, T. N. (2004). An application of critical thinking principles to marketing education: The student-driven syllabus. Marketing Educators' Association , Frontczak, T. N. (2003). Creating opportunities for flow in marketing education: A refinement of experiential learning. . Marketing Educators' Association, Frontczak, T. N. (2002). Competitive "advertising agency" campaign presentations.. Bright Ideas to Best Practices, Karns, G., Clayson, D., Frontczak, T. N., Kelley, C. (2002). Developing and assessing critical thinking skills. Marketing Educators' Association, Heiser, R., Frontczak, T. N. (2002). The Role of Character Traits in Marketing Education. Marketing Educators' Association, Frontczak, T. N. (2001). Moving Marketing Education from a Commodity to an Experience.. Marketing Educators' Association, Frontczak, T. N., Heiser, R. (2001). The significance of character traits in experiential learning activities in marketing education. Society for Marketing Advances, Kelley, C., Frontczak, T. N., Stern, B. (2000). Meet the editor and editorial review board of the Journal of Marketing Education, Editor and Associate Editor: Trends in Marketing Journals. Western Marketing Educators' Association 2000 Conference, Hartley, S., Frontczak, T. N., Rudelius, W. (2000). Portfolios as a method of assessment in an integrated curriculum. . Developments in Marketing Science, Frontczak, T. N., Kelley, C. (2000). Special issue on experimental learning in marketing education. Journal of Marketing Education, -4. . Frontczak, T. N., Heiser, R., Vitaska, C. (2000). Workers get middling grades. Denver Business Journal, Frontczak, T. N., Loveland, K., Humeyumptewa, E. (1999). A method of developing and analyzing effective online experiential learning exercises in marketing education. . Proceedings of the 41st Annual Mountain Plains Management Conference, Kelley, C., Frontczak, T. N., Karns, G., Van Auken, S. (1999). New directions in implementing the AACSB mission-driven standards. Western Marketing Educators' Association 1999 Conference, Frontczak, T. N. (1999). Student evaluation of an experiential learning technique: The marketing plan assignments. Western Marketing Educators' Association 1999 Conference Proceedings, Frontczak, T. N. (1999). The use of student feedback sessions to enhance experiential learning for journal assignments. . Developments in Marketing Science, Frontczak, T. N. (1998). A paradigm for the analysis of experiential learning activities. Marketing Advances in Theory, Practice and Education, Frontczak, T. N. (1998). A paradigm for the selection, use, and development of experiential learning activities in marketing education.. Marketing Education Review, 8(3), 25-33. . Collins, R., Frontczak, T. N., Karns, G., Kelley, C., Lincoln, D., Stern, B. (1998). The future of marketing education. Western Marketing Educators' Association 1998 Conference, Frontczak, T. N., Heiser, R. (1998). The use of e-mail in professor/student communication. Proceedings of the Western Decision Sciences Institute, Frontczak, T. N., Heiser, R. (1997). The use and effectiveness of e-mail as a method of communication in marketing education. . Developments in Marketing Science, Scott, J., Frontczak, T. N. (1996). Ad Executives grade new grads: The final exam that counts. . Journal of Advertising Research, 36(2), 40-47. . Frontczak, T. N., Scott, J. (1996). Analysis of the experiential learning technique of journaling for use in advertising education. Marketing: Moving Toward the 21st Century, Frontczak, T. N. (1996). Journaling in marketing education using Kolb's experiential learning process.. Western Marketing Educators' Association 1996 Conference, Frontczak, T. N. (1996). Student evaluation of the experiential learning technique of journaling for marketing education. . Developments in Marketing Science, Frontczak, T. N., Bell, J., Vitaska, C. (1994). Hospital Advertising: Advertising managers' opinions. Journal of Hospital Marketing, 9(1), 103-117. . Frontczak, T. N. (1994). The use of journaling as a learning technique in consumer behavior education. . Developments in Marketing Science, Frontczak, T. N. (1993). Analyzing marketing department curriculum and improving marketing education through benchmarking.. Western Marketing Educators' Association 1993 Conference, Frontczak, T. N., Bell, J., Vitaska, C. (1993). Opinions of hospital advertising: Advertising manager's perspectives . Academy of Business Administration National Conference, Frontczak, T. N. (1993). The use of benchmarking as an integral part of TQM in marketing departments. Developments in Marketing Science, Bell, J., Frontczak, T. N., Vitaska, C. (1992). A study of the relationships between hospital advertising practices and hospital characteristics. . Developments in Marketing Science, Frontczak, T. N., Bell, J. (1992). The use of exams in marketing education. Marketing Educators' Association Conference Proceedings, Frontczak, T. N., Rivale, G. (1991). An empirical investigation of learning styles in marketing education. . 1991 Western Marketing Educator's Association Conference Proceedings. , Bell, J., Frontczak, T. N., Vitaska, S. (1991). Hospital advertising: A survey of current practices.. Southern Marketing Association, Frontczak, T. N., Higgins, L. (1991). Learning styles and creativity training: Implications for information management personnel.. 1991 Hawaii International Conference on System Sciences.encs, Frontczak, T. N., Hartley, S. (1991). The Advertising agency audit. Developments in Marketing Science, Frontczak, T. N., Vitaska, C., Bell, J. (1990). Consumer attitudes toward hospital advertising: An analysis of attitudinal attributes. Proceedings of the 1990 Conference of the American Academy of Advertising, Frontczak, T. N., Hartley, S. (1990). Consumer learning styles: Implications for promotional strategy.. Developments in Marketing Science, Frontczak, T. N., Chusmir, L. (1990). International management opportunities for women: Women and Men paint different pictures. . International Journal of Management, 7(3), 295-301. . Frontczak, T. N., Vitaska, C., Bell, J. (1990). Physician attitude towards hospital advertising: An analysis of attitudinal attributes differentiating 'favorable' from 'unfavorable' attitudes. Southwestern Marketing Association Advances in Marketing, Frontczak, T. N. (1990). The Role of learning styles in marketing education.. Western Marketing Educators' Association 1990 Conference - Brigham Young University Press, Frontczak, T. N. (1989). A technique to measure influence in joint purchase decision making between husbands and wives.. Southwestern Marketing Association Advances in Marketing, Frontczak, T. N., Chusmir, L. (1989). Gender differences in the perception of opportunities for women in international management. Proceedings for Mountain Plains Management Conference, Vitaska, C., Frontczak, T. N., Pasternack, R. (1988). Consumer attitudes towards hospital advertising: An analysis of attitudinal attributes differentiating 'favorable' from 'unfavorable' attitudes. Southwestern Marketing Association 1988 Conference Proceedings. , Nelson, J., Frontczak, T. N. (1988). How acquaintanceship and analyst can influence focus group results.. Journal of Advertising, 17(1), 41-48. . Frontczak, T. N., Cateora, P. (1988). Opportunities for women in international business: An update. Proceedings for Mountain Plains Management Conference, Frontczak, T. N., Cunningham, L. (1987). Improving patient satisfaction in health care clinics through the use of a focus group approach.. Health Marketing Quarterly, 549-116. . Nelson, J., Duncan, C., Frontczak, T. N. (1985). The distraction hypothesis and radio advertising.. Journal of Marketing, 49(1), 60-71. . Duncan, C., Nelson, J., Frontczak, T. N. (1984). The effect of humor on advertising comprehension. Advances in Consumer Research, Frontczak, T. N., Trembath, M. (1980). A marketing plan: guideline to success.. Colorado Business Review, -4. . Frontczak, T. N., Cateora, P. (1979). Opportunities for women in international business.. Business Horizons, 1-27. . Frontczak, T. N., Gardner, D. (1971). Differential involvement with products and issues: An exploratory study.. Proceedings of the 2nd Annual Conference of the Association for Consumer Research,