Gina Cook

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Gina Cook

International Business Faculty/Director International Business Program

Management

Bio

Dr. Gina Cook has a PhD in International Economic Relations from the University of Economics, Prague in the Czech Republic. She specializes in international business and marketing, and enjoys teaching at both the undergraduate and graduate levels. At MSU Denver, she serves as the Director of International Business Programs, and is actively involved in several committees as well as internationalization efforts. Dr. Cook is qualified as a scholarly academic and maintains an active research and publication schedule.

Degree

PhD in International Economic Relations

University of Economics

MBA

University of Denver

BS in Business Management

Utah Valley University

BA in Political Science

University of Utah

Published Works

  • Cook, G. (2025). The Evolving Regulatory Oversite of Artificial Intelligence and Implications for the Global Luxury Industry. Journal of Business leadership / American National Business Hall of Fame, 32(1 / Spring 2025), 14-25. https://doi.org/10.69847/txoh8P.
  • Olsanova, K., Cook, G., Zlatic, M. (2025). Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World. (pp 244). Routledge.
  • Cook, G., Olsanova, K. (2024). Luxury Brand Management in the World Of Evolving Technologies. Journal of Business Leadership, 31(1 / Spring 2024), 58-68. .
  • Kral, P., Cook, G., Olsanova, K. (2023). Czech Airlines: Going to Crash or Finally Take Off?. Journal of Business Leadership, Vol 30(1 / Spring 2023), 47-55. https://journalofbusinessleadership.online/.
  • Olsanova, K., Cook, G., Kral, P. (2022). Circular Beauty at Nafigate Cosmetics: balancing new brand concepts with growth through contract manufacturing. The Case Journalhttps://www.emeraldgrouppublishing.com/journal/tcj?id=tcj#journal-description.
  • McVicker, R. E., Cook, G. (2022). Colorado River Curtailment Crisis: Persuasive Communications to Key Stakeholders. Journal of Business Leadership, 30(No 1, Spring 2022). journalofbusinessleadership.online/.
  • Olsanova, K., Escobar, A., Cook, G., Kral, P., Zlatic, M. (2021). Impact of the awareness of brand-related CSR activities on purchase intention for luxury brands. Social Responsibility Journal / Emerald Group, Online, ahead of print(Online, ahead of print), Online, ahead of print. https://doi.org/10.1108/SRJ-10-2020-0398.
  • Bahles, M., Cook, G. (2021). How Can International Communications Campaigns Be Effective? Analysis of Select Success Cases. The Journal of Business Leadership / American National Business Hall of Fame, 29(1), 3-18. http://anbhf.org/contact/.
  • Olsanova, K., Cook, G., Kral, P., Vilikus, O., Zlatic, M. (2020). Exploration of Opportunities for Development of Domestic Luxury Brands in CEE: Case of the Czech Republic. Central European Business Review, 9(4 / 2020), 59-72. http://doi.org/10.18267/j.cebr.246.
  • Cook, G., Olsanova, K. (2020). Assessment of the Current Issues in Higher Education in Relation to Industry 4.0. Journal of Business Leadership, 28(1), 47-55 (print), 40-48 (electronic). http://anbhf.org/the-journal-of-business-leadership/.
  • Olsanova, K., Vilikus, O., Kral, P., Cook, G., Zlatic, M. (2019). Opportunities for development of local luxury brands in the Czech Republic. European Marketing Academy - 10th EMAC Regional Conference, http://www.emac2019regional.org/r/default.asp?iId=IHMIJE
  • Cook, G., Olsanova, K. (2019, April (2nd Quarter/Spring)). Trends and Challenges in Education Related to the Adoption of New Digital Technologies Known as Industry 4.0. Marketing Educators Association 2019 Conference Proceedings.
  • Olsanova, K., Cook, G. (2019, March). International Growth Strategies - A Case Study Approach. Western Decision Sciences Institute 2019 Conference.
  • Olsanova, K., Cook, G. (2019, March). Philip Morris and IQOS - Growth Strategy or Innovation?. Western Decision Sciences Institute 2019 Conference.
  • Olsanova, K., Cook, G., Zlatic, M. (2018). Influence of Luxury Companies’ Corporate Social Responsibility Activities on Consumer Purchase Intention: Development of a Theoretical Framework. Central European Business Review, 7(3), 1-25. https://cebr.vse.cz/artkey/cbr-201803-0001_influence-of-luxury-companies-8217-corporate-social-responsibility-activities-on-consumer-purchase-intention.php.
  • Bahles, M., Cook, G. (2017). Car Motivations in the Young Target Group: An International Perspective. Central European Business Review, 6(3), 3-15. https://cebr.vse.cz/artkey/cbr-201703-0001_Car-Motivations-in-the-Young-Target-Group-An-International-Perspective.php.
  • Bahles, M., Cook, G. (2017). How to Develop International Communication Campaigns According to International Marketing Experts. Logos Polytechnikos, 8(3), 5-14. https://en.vspj.cz/international/logos-polytechnikos.
  • Bahles, M., Cook, G. (2017, May). Changing Motives towards Cars in the Younger Generation. 17th International Joint Conference Central and Eastern Europe in the Changing Business Environment.
  • Bahles, M., Cook, G. (2016). Success Factors of Global Communication Campaigns as Illustrated by Select Cases. Logos Polytechnikos, 7(3), 331-350. https://en.vspj.cz/international/logos-polytechnikos.
  • Cook, G. (2016). Ethics, Social Responsibility and International Marketing . Nakladatelstvi Oeconomica,
  • Cook, G. (2013). The Emerging Markets of Africa: Business Opportunities for Central and Eastern Europe. Central European Business Review, 2(4), 30-38. https://cebr.vse.cz/artkey/cbr-201304-0005_The-Emerging-Markets-of-Africa-Business-Opportunities-for-Central-and-Eastern-Europe.php.
  • Cook, G. (2012). The Influence of National Cultural on American Business People – Managerial Implications for Central Europe. Central European Business Review, 1(2), 46-51. https://cebr.vse.cz/magno/cbr/2012/mn2.php.