Education

PhD in Department of Management

Arizona State University

MBA

University of Colorado - Denver

BS in School of Business

University of Northern Colorado

Published Works

Hoffman, L. D., Khandekar, R., Gilliard, J. D., Baalbaki-Yassine, S. . Can CSR/PSCR Survive in Today’s Macro Environment? Lessons Learned From Three Companies: Can Strategically Developed Brand Management Help?. Journal of Marketing Development and Competitiveness, volume 20(3). . Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2026, April (2nd Quarter/Spring)). Air BnB. Western Decision Science Institute. Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2026, April (2nd Quarter/Spring)). Oreo: A Global Success Story in Brand Evolution and Market Leadership. Western Decisions Sciences Institute. Snyman, H. J., Gilliard, J. D. (2025). The Streaming TV Industry: Churn Rates, Subscriber Characteristics & Streaming Strategies. Journal of Strategic Innovation and Sustainability, 20(3), 11. https://articlegateway.com/index.php/JSIS/issue/view/640. Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2025). Levi Strauss: Can A Legacy Brand Remain Relevant?. Western Decision Sciences Institute (WDSI), Snyman, H. J., Gilliard, J. D. (2025, April (2nd Quarter/Spring)). THE CHURN RATE IN THE STREAMING TV INDUSTRY. WDSI. Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2025, April (2nd Quarter/Spring)). TESLA, INC:  WHAT DOES THE FUTURE HOLD?. Western Decision Sciences proceedings. Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2024). Zillow Group, INC: Changing the Way Americans Buy Homes . Journal of Marketing Development and Competitiveness, 18(3). https://doi.org/10.33423/jmdc.v18i3.7152. Snyman, H. J., Gilliard, J. D. (2024). Telecommunications industry and cord cutting. WDSI, Hoffman, L. D., Gilliard, J. D., Sutton, L. C. (2024, April (2nd Quarter/Spring)). Culture Wars: Should Organizations be Concerned how the Wars affect Their Employees. Baalbaki-Yassine, S., Hoffman, L. D., Gilliard, J. D. (2024, April (2nd Quarter/Spring)). TIKTOK: Taking over the World. Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2024, April (2nd Quarter/Spring)). VICTORIA’S SECRET: CAN IT CHANGE ITS MARKETING MODEL? . Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2023). Instagram . Journal of Marketing Development and Competitiveness, 17(4). . Gilliard, J. D. (2023). Candidate's Forum - Channel 8 Aurora TV. , Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2023, April (2nd Quarter/Spring)). Instagram. Western Decision Sciences Institute. Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2023, April (2nd Quarter/Spring)). Zillow Group, Inc.: Changing The Way Americans Buy Homes. Western Decision Sciences Institute. Stewart, C., Gilliard , D. (2022). ExxonMobil: Navigating Macro-Environmental Forces for Change on the Circuitous Road to a Low-Carbon Future . Journal of Business Cases and Applicationshttp://www.aabri.com/manuscripts/223540.pdf. Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). Patagonia, Inc.: A Socially Conscious Company. Western Decision Sciences Institute. Stewart, W. C., Gilliard, J. D. (2022, April (2nd Quarter/Spring)). Exxon Mobil in 2021: Activist Shareholders in Action. Western Decision Science Institute 50th Anniversary Annual Conference Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). New Belgium Brewing: What Does Tomorrow Hold?. Western Decision Sciences Institute. Hoffman, L. D., Radojevich-Kelly, N., Gilliard, J. D. (2021). UBER: A great disrupter or not?. Journal of Marketing Development and Competitieness , 15 ((2) ), 5--76. . Hoffman, L. D., Baalbaki-Yassine, S., Gilliard, J. D. (2020, April (2nd Quarter/Spring)). THE SPORTS GAMBLING INDUSTRY: HOW FANDUEL AND DRAFTKINGS ARE SUCCEEDING. Western Decision Sciences Institute Baalbaki-Yassine, S., Hoffman, L. D., Gilliard, J. D. (2020, April (2nd Quarter/Spring)). What Happened to Gymboree?. Western Decision Sciences Institute Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2020). An Industry In Decline: Can US Horse Racing Turn the Corner?. Journal of Marketing Development and Competitiveness. Snyman, H. J., Gilliard, J. D. (2019). The Streaming Television Industry: Mature or Still Growing? . Journal of Marketing Development and Competitiveness, 13(4), 94-105. http://www.na-businesspress.com/jmdcopen.html. Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2019). THE TOY INDUSTRY IS DECLINING: HOW CAN MATTEL, INC. SURVIVE?. Journal of Marketing Development and Competitiveness, 13(3), 53-67. . Gilliard, J. D., Snyman, H. J. (2019). An Exploratory Study of the Online Presence of Colorado Telephone Companies. Mountain Plains Journal of Business and Economics, 20-19. http://mountainplains.org/articles/2019/General%20Research/Mountain_Plains_Journal_of_Business_and_Economics_Volume_20_2019_1-19_General_Research_Snyman.pdf. Gilliard, J. D. (2019). Aurora Channel 8 Election night coverage. , Gilliard, J. D. (2019). Moderator - Aurora Channel 8 Candidate's forum. , Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2019). IS LULULEMON ATHLETICA’S TURNAROUND SUSTAINABLE?. American Journal of Management. Snyman, H. J., Gilliard, J. D. (2019, Spring). The Growth of Over-The-Top Television. WDSI - 2019. Gilliard, J. D., Radojevich-Kelley, N., Hoffman, L. D. (2019, March). UBER: DID IT TAKE A LEFT TURN - CAN IT COURSE CORRECT?. Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2019, March). AN INDUSTRY IN DECLINE: CAN U.S. HORSE RACING SURVIVE?. Western Decision Sciences Institute. Snyman, H. J., Gilliard, J. D. (2018). Are subscribers cutting their subscriptions in the telecommunications industry?. Journal of Strategic Innovation and Sustainability, 13(4), 118 - 130. http://www.na-businesspress.com/jsisopen.html. Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2018, Summer). Can Mattel Survive The Changing Environment In The Toy Industry?. Western Decision Sciences Institute He, M., Gilliard, J. D. (). Curriculum Innovation Driven by Industry Inputs: Case Studies. ASEE 2019 CIEC conference proceedings. Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2018, April (2nd Quarter/Spring)). IS LULULEMON ATHLETICA ON ITS WAY OUT?. Snyman, H. J., Gilliard, J. D. (2018, April (2nd Quarter/Spring)). Cutting the cord: What does it mean for the future of the telecommunications industry?. WDSI - 2018. Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2017). Is Chipotle Mexican Grill Successfully Recovering from its Food-Related Incidents?. Journal of Marketing Development and Competitiveness, 11(4), 34-48. . Hoffman, L. D., Warnock, S., Gilliard, J. D. (2017). IRP Laredo Part A and Boards Dilemma Part B . Small Business Institute Journal, 13(1), 57-85. . Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2017). The Fitbit Addiction: Will this Disruption Last?. Journal of Marketing Development and Competitiveness, 11(4), 86-103. . Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2017, April (2nd Quarter/Spring)). CAN CHIPOTLE MEXICAN GRILL RECOVER FROM ITS 2015 ADVERSITIES?. Western Decision Sciences Institute. Hoffman, L. D., Gilliard, J. D., Baalbaki, S. (2017, April (2nd Quarter/Spring)). Are you a Fitbit Addict? How Fitbit, Inc. has created a market need among consumers. Western Decision Sciences Conference Proceedings. Hoffman, L. D., Warnock, S., Gilliard, D. (2017). IRP The Case of the Kinked Curve. [Manuscript in preparation]. Small Business Institute Journal. Gilliard, J. D., Snyman, H. J. (2016, April (2nd Quarter/Spring)). Is The Triple Play Dead? The Future of Bundling Services In the Telecommunications Industry. Gilliard, J. D., Hoffman, L. D. (2016, April (2nd Quarter/Spring)). Noodles & Co.: Success After the IPO. Gilliard, J. D., Hoffman, L. D. (2016). Zynga Inc.: Can it be Successful?. Pearson Education, Snyman, H. J., Gilliard, J. D. (2015, April (2nd Quarter/Spring)). The Changing Environment of Wireline Telecommunications: How Can ILECs Adapt?. Western Decisions Sciences Institute 2015 conference. Gilliard, J. D., Hoffman, L. D. (2015, April (2nd Quarter/Spring)). Zynga Inc: A Case Study. Western Decisions Sciences Institute 2015 conference. Hoffman, L. D., Gilliard, J. D., Murphy, A. (2015). Meeting The Criticism of Entrepreneurial Education: An Exploratory Case Study of Entrepreneurial Education and The Need for Less Standardization and More Innovation of Final Entrepreneurship Courses. , Camp, L. P., Gilliard, J. D. (2014). Incorporating Financial Planning Case Studies into the Undergraduate Curriculum. Business Education Innovation Journal, 6(2), 93-99. www.beijournal.com. Hoffman, L. D., Gilliard, J. D., . (2014, April (2nd Quarter/Spring)). Alibaba: Can a large company maintain a reputation of ethics?. WDSI Proceedings 2014. Gilliard, J. D., Hoffman, L. D. (2014, April (2nd Quarter/Spring)). Alibaba Group: A Case Analysis. Western Decision Sciences Institute. Snyman, H. J., Gilliard, J. D. (2014, Spring). Growth of IPTV. Western Decisions Sciences Institute 2014 conference. Radojevich-Kelley, N., Hoffman, L. D., Gilliard, J. D. (2013). Dressing for success: How does attire, social media and the law impact hiring?. Journal of Business Leadership, The, 19(1), 5-27. . Hoffman, L. D., Gilliard, J. D. (2013, April (2nd Quarter/Spring)). Integrative Rehabilitation Programs: The Board's Dilemma. . 2013 Western Decision Sciences Conference. Gilliard, J. D., Hoffman, L. D. (2013, March). Sysco Company: A Case Analysis. Hoffman, L. D., Gilliard, J. D., , W. (2013, Winter). Effective Use of the Librarian in Business Classes. Small Business Institute. Gilliard, J. D., Hoffman, L. D. (2012, April (2nd Quarter/Spring)). COMPANIES ENGAGING IN CSR: A PROPOSED MODEL TO PREDICT BOARD STRUCTURE. 41st Western Decision Sciences Institute Proceedings. Hoffman, L. D., Gilliard, J. D., Tietjen, W. (2012). Environmental Scanning: the Need for SBI, Business Strategy and Entrepreneurial Planning Students To Be Information Literate. , Gilliard, J. D., Hoffman, L. D., Radojevich-Kelley, N. (2012). Dress For Success: Attire, Social Media and the Law . 2012 Western Decision Sciences Conference, Gilliard, J. D. (2011, April (2nd Quarter/Spring)). An Investigation of Collins' nonprofit model for organizational success in social sectors. Proceedings for the 40th Annual Western Decision Sciences Conference. Hoffman, L. D., Gilliard, J. D. (2011, April (2nd Quarter/Spring)). Governing social responsibility and social entrepreneurship. Proceedings for the 40th Annual Western Decision Sciences Conference. Sutton, L. C., Brodersen, A. A., Gilliard, J. D. (2011, April (2nd Quarter/Spring)). The Panera Bread Quality Experience: Are their Human Resource Practices Helping or Hurting?. Proceedings of Western Decision Sciences Institute. Carnes, J. W., Faurer, C. J., Gilliard, J. D., Khandekar, R., Radojevich-Kelley, N., Sutton, L. C., Hoffman, L. D. (2011). Integrative Rehabilitation Programs. Annual Advances in Case Studies, 4(2), 39-57. . Sutton, L. C., Brodersen, A. A., Gilliard, J. D. (2010). Panera Bread: Finding associates who contribute to the Panera "quality experience". Proceedings of the Midwest Academy of Management, Hoffman, L. D., Radojevich-Kelley, N., McVicker, R. E., Gilliard, J. D., Faurer, C. J. (2010). The Small Business Institute Consulting Team's Ethical Dilemma. Small Business Institute Journal, Hoffman, L. D., Gilliard, J. D. (2010, April (2nd Quarter/Spring)). The New Gray Area Non-profit Boards of Organization Doing For-Profit or Socially Entrepreneurial Ventures. Proceedings of the 39th Annual Western Decision Sciences Conference. Gilliard, J. D. (2010, April (2nd Quarter/Spring)). Tyson Foods Inc. Proceedings of the 39th Annual Western Decision Sciences Conference. Hoffman, L. D., Gilliard, J. D., Radojevich-Kelley, N., Faurer, C. J., McVicker, R. E. (2010, Spring). The Consulting Team's Dilemma. Small Business Institute conference. Gilliard, J. D., Khandekar, R. (2010). American Red Cross . Strategic Management. Gilliard, J. D. (2009). Red Robin Gourmet Burgers Inc. . Cases in Management: Indian and International Perspectives, Gilliard, J. D. (2009, April (2nd Quarter/Spring)). Crocs Inc. in 2008 Faces Challenges in the Footwear Industry. Proceedings of the 38th Annual Western Decision Sciences Conference. Gilliard, J. D. (2008). Lowe's Companies Inc. and the Home Improvement Industry in 2007. Journal of Business Case Studies, Gilliard, J. D., Khandekar, R. (2008). Panera Bread Co. in 2007 . Strategic Management. Gilliard, J. D. (2008). Rocky Mountain Chocolate Factory in 2007 . Strategic Management. Gilliard, J. D. (2008, March). Can Podcasting and Vocasting enhance your classroom instruction?. Proceedings of the 37th Annual Western Decision Sciences Conference. Gilliard, J. D. (2008, March). Red Robin Gourmet Burgers Inc.: A Case Analysis. Proceedings of the 37th Annual Western Decision Sciences Conference. Gilliard, J. D., Khandekar, R. (2007). American Red Cross Case: Strategic Management: Text and Cases. McGraw-Hill Irwin, Gilliard, J. D. (2007). Camp Bow Wow Case. Strategic Management. Gilliard, J. D. (2007). Kroger Company. Strategic Management. Gilliard, J. D., Khandekar, R. (2007). Panera Bread Co.. Strategic Management. Gilliard, J. D. (2007). PetsMart Company Case. Strategic Management. Geisler, L. J., Gilliard, J. D. (2007). Strategic Planning Under Severe Constraints in a State College. Journal of College Teaching & Learning, Gilliard, J. D. (2007). Rocky Mountain Chocolate Factory Inc.. Proceedings of the 38th Annual Western Decision Sciences Conference, Gilliard, J. D. (2007, April (2nd Quarter/Spring)). Lowe's Company (case analysis). Proceedings of the 36th Annual Western Decision Sciences Conference. Gilliard, J. D. (2007, April (2nd Quarter/Spring)). Rocky Mountain Chocolate Factory (case analysis). Proceedings of the 36th Annual Western Decision Sciences Conference. Geisler, L. J., Gilliard, J. D. (2007). Is Strategic Planning of Any Value in a State College?. Proceedings of the Western Decision Sciences Institute, Gilliard, J. D., Khandekar, R. (2006). American Red Cross to 2002 (A): Strategic Management: Text and Cases. McGraw-Hill Irwin, Gilliard, J. D., Khandekar, R. (2006). Panera Bread Company Case: Strategic Management: Text and Cases. McGraw-Hill Irwin, Gilliard, J. D. (2006). The European Union; What Might the Future Hold?. International Business and Economics Research Journal, Gilliard, J. D. (2006). Camp Bow Wow (case analysis). Proceedings of the 35th Annual Western Decision Sciences Conference, Gilliard, J. D. (2006). PetsMart (case analysis). Proceedings of the 35th Annual Western Decision Sciences Conference, Gilliard, J. D. (2006). The European Union: Past, Present, and Future. Proceedings of the 35th Annual Western Decision Sciences Conference, Gilliard, J. D. (2005). Web-based supplement that includes chapter summary, pre-test, post-test, chapter test, and internet-based activity . Strategic Management and Competitive Advantage. Gilliard, J. D., Weins, D. (2005). Kroger Company: A Case Analysis . Proceedings of the 34th Annual Western Decision Sciences Conference, Gilliard, J. D., Sutton, L. C., Khandekar, R., Geisler, L. J. (2005, March). Matching Teaching Methods to Student Learning Styles.. Proceedings of the 34th Annual Western Decision Sciences Conference. Gilliard, J. D., Khandekar, R. (2004). American Red Cross. International Business and Economics Research Journal, Sutton, L. C., Gilliard, J. D., Geisler, L. J., Khandekar, R. (2004). Preferences for Teaching Methods: The Influence of Learning Styles. Proceedings of the 46th Annual Western Decision Sciences Conference. Gilliard, J. D. (2004). Test Bank . Business Communication Essentials, Gilliard, J. D. (2004). Two Developing Countries with Two Difference Economic Results: A Comparative Study of Thailand and Morocco. . Journal of International Technology and Information Management., Gilliard, J. D., Khandekar, R. (2004). Panera Bread. Proceedings of the 33rd Annual Western Decision Sciences Conference, Gilliard, J. D. (2004). The Euro: How it is effecting International Business. Proceedings of the 33rd Annual Decision Sciences Conference, Gilliard, J. D. (2003). Test Bank . Introduction to Business, Gilliard, J. D. (2003). Test Bank . Marketing Channels: A Management View, Gilliard, J. D., Sutton, L. C., Khandekar, R., Geisler, L. J., Haskins, T. (2003). Learning Styles vs. Student Preferred Learning Techniques. Proceedings of the 45th Annual Mountain Plains Management, Gilliard, J. D., Khandekar, R. (2003). American Red Cross (paper #180). Proceedings of the European Applied Business Research Conference, Gilliard, J. D. (2003). To Wine or Not to Wine: Where is the Question?. Proceedings of the 32nd Annual Western Decision Sciences Conference, Scott, J., Gilliard, J. D., Scott, R. (2002). Eliminating Bribery as a Transnational Marketing Strategy.. International Journal of Commerce and Management, Gilliard, J. D. (2002). Two Developing Countries, Two Monarchies, Two Results. Proceedings of the 31st Annual Western Decision Science Institute, Gilliard, J. D., Geisler, L. J., Khandekar, R., Scott, C. (2001). Which Career Services Activities Best fit non-traditional business students?. Proceedings of the Annual Mountain Plains Management Conference, Gilliard, J. D. (2001). Hints for success in global e-commerce.. Proceedings of the 30th Annual Western Decisions Sciences Institute., Scott, D., Pence, N., Gilliard, J. D., Scott, R. (2001). Perceived importance on international business as a course of study leading to business success in the new millennium. Proceedings of the 2001 International Business Education and technology Conference, Scott, R., Scott, J., Gilliard, J. D., Pence, E. N. (2000). Post-Pinochet Chile and Decree Law 600 (or how to make a developing economy sizzle!). Mountain Plains Journal of Business & Economics, Gilliard, J. D., Scott, C., Scott, J. (2000). Competitive and Marketing Strategies of selected European companies.. Proceedings of the 29th Annual Western Decision Sciences Institute, Scott, J., Gilliard, J. D., Scott, C. (1999). New constraints for international marketers to consider: The increasing role of state and local sanctions against foreign governments.. Proceedings of the 41st Annual Mountain Plains Management Conference, Gilliard, J. D. (1999). Study Abroad Seminars: A Method to Enhance International Business Coursework.. Proceedings of the 41st Annual Mountain Plains Management Conference, Gilliard, J. D., Scott, R., Scott, J. (1999). Doing Business in Mexico: Tips to improve a firm chance for success.. Proceedings of the 28th Annual Western Decisions Sciences Institute Meeting, Pence, N., Gilliard, J. D., Scott, R., Scott, J., Court, P. (1999). Measuring the General Knowledge of Men and Women: A Transnational Study of Business Majors.. Proceedings of Western Decisions Sciences Institute 28th Annual Meeting, Garman, B. G., Gilliard, J. D., Petersen, J. (1998). Economic Integration in the Americas: 1975-1992. Journal of Applied Business Research, 14-12. . Gilliard, J. D. (1998). Test Bank . Strategic Management, Scott, J., Gilliard, J. D., Pence, N., Scott, R., Court, P. (1998). Contrasting the general knowledge of U.S. and South African business students: Is Something Amiss?. Proceedings of the 40th Annual Mountain Plains Management Conference, Scott, J., Gilliard, J. D., Scott, R., Amos, T. (1997). Does Affirmative Action Matter? An Empirical Study of U.S. College Students. Global Business Trends: Contemporary Readings, 28-135. . Gilliard, J. D. (1997). Individuals' perspectives on doing business in selected Asian countries. Proceedings of the 24th Annual Convention of the Southwestern Federation of Administrative Disciplines, Gilliard, J. D. (1996). Test Bank. Strategic Management, Gilliard, J. D. (1996). Feedforward-Feedback strategic control in new product development. Proceedings of the 38th Annual Western Decision Sciences Conference, Gilliard, J. D., Scott, C., Garman, B. G. (1996). Achieving a strategic control process. Proceedings of the 14th Annual International Conference of the Association of Management and International Association of Management, Gilliard, J. D. (1996). Using a social learning theory approach to achieve strategic control. Proceedings of the 14th Annual International Conference of the Association of Management and International Association of Management, Gilliard, J. D. (1995). Strategic group analysis and its influence on managerial decisions. Proceedings of the 37th Mountain Plains Management Conference, Gilliard, J. D. (1995). Analyzing strategic groups sing a structural equation model.. Proceedings of the 13th Annual International Conference of the Association of Management, Carson, K., Gilliard, J. D. (1993). Meta-Analytic evidence for the construct validity of the Miner sentence completion scale. Journal of Occupational and Organizational Psychology., Gilliard, J. D. (1991). Organization culture and control systems. Proceedings of the 22nd Annual Meeting of the Midwest Decision Sciences Institute.,