Brand Policies: Visual Identity Policy

Approved By: MSU Denver President

Purpose: This policy defines the rules and procedures for the creation and use of official Metropolitan State University of Denver branded communication, both digital and printed, in accordance with current WCAG Accessibility Guidelines, federal and state law, and other University policies. Additionally, this policy advises MSU Denver employees, departments, programs, and organization guidance on implementing University visual identity standards.

• All University branded materials and collateral should be coordinated and approved by the University Communications and Marketing (UCM) department. UCM works to uphold brand integrity by ensuring all design and copy standards are met.

Scope: This policy applies to all University employees, students, organizations, and others who research, plan, create, launch, and/or maintain any marketing, University branding, programs or events, to conduct official University business. External vendors and partners who feature our brand will be held to this policy as well. This policy applies to all University departments and units engaged in marketing, events, and distribution of branded materials, including but not limited to, advertising, websites and web applications, social media, promotional materials, official informational documents, marketing materials, signage, wayfinding, and university-level event graphics.

Contact: Director of Brand Strategy [email protected]

Read the full policy statement, by clicking the following link:

Visual Identity Policy – 5.2025