Bio

Degree

PhD in Department of Management

Arizona State University

MBA

University of Colorado - Denver

BS in School of Business

University of Northern Colorado

Published Works

• Snyman, H. J., Gilliard, J. D. . The Streaming TV Industry: Churn Rates, Subscriber Characteristics & Streaming Strategies. (in press). Journal of Strategic Innovation and Sustainability.
• Snyman, H. J., Gilliard, J. D. (2025). THE CHURN RATE IN THE STREAMING TV INDUSTRY. WDSI,
• Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (). TESLA, INC:  WHAT DOES THE FUTURE HOLD?. Western Decision Sciences proceedings.
• Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. . Levi Strauss: Can A Legacy Brand Remain Relevant?. Western Decision Sciences Institute (WDSI),
• Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2024). Zillow Group, INC: Changing the Way Americans Buy Homes . Journal of Marketing Development and Competitiveness, 18(3). https://doi.org/10.33423/jmdc.v18i3.7152.
• Snyman, H. J., Gilliard, J. D. (2024). Telecommunications industry and cord cutting. WDSI,
• Hoffman, L. D., Gilliard, J. D., Sutton, L. C. (2024, April (2nd Quarter/Spring)). Culture Wars: Should Organizations be Concerned how the Wars affect Their Employees.
• Baalbaki-Yassine, S., Hoffman, L. D., Gilliard, J. D. (2024, April (2nd Quarter/Spring)). TIKTOK: Taking over the World.
• Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2024, April (2nd Quarter/Spring)). VICTORIA’S SECRET: CAN IT CHANGE ITS MARKETING MODEL? .
• Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2023). Instagram . Journal of Marketing Development and Competitiveness, 17(4). .
• Gilliard, J. D. (2023). Candidate's Forum - Channel 8 Aurora TV. ,
• Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2023, April (2nd Quarter/Spring)). Instagram. Western Decision Sciences Institute.
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2023, April (2nd Quarter/Spring)). Zillow Group, Inc.: Changing The Way Americans Buy Homes. Western Decision Sciences Institute.
• Stewart, C., Gilliard , D. (2022). ExxonMobil: Navigating Macro-Environmental Forces for Change on the Circuitous Road to a Low-Carbon Future . Journal of Business Cases and Applicationshttp://www.aabri.com/manuscripts/223540.pdf.
• Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). Patagonia, Inc.: A Socially Conscious Company. Western Decision Sciences Institute.
• Stewart, W. C., Gilliard, J. D. (2022, April (2nd Quarter/Spring)). Exxon Mobil in 2021: Activist Shareholders in Action. Western Decision Science Institute 50th Anniversary Annual Conference
• Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2022, April (2nd Quarter/Spring)). New Belgium Brewing: What Does Tomorrow Hold?. Western Decision Sciences Institute.
• Hoffman, L. D., Radojevich-Kelly, N., Gilliard, J. D. (2021). UBER: A great disrupter or not?. Journal of Marketing Development and Competitieness , 15 ((2) ), 5--76. .
• Hoffman, L. D., Baalbaki-Yassine, S., Gilliard, J. D. (2020, April (2nd Quarter/Spring)). THE SPORTS GAMBLING INDUSTRY: HOW FANDUEL AND DRAFTKINGS ARE SUCCEEDING. Western Decision Sciences Institute
• Baalbaki-Yassine, S., Hoffman, L. D., Gilliard, J. D. (2020, April (2nd Quarter/Spring)). What Happened to Gymboree?. Western Decision Sciences Institute
• Hoffman, L. D., Gilliard, J. D., Baalbaki-Yassine, S. (2020). An Industry In Decline: Can US Horse Racing Turn the Corner?. Journal of Marketing Development and Competitiveness.
• Snyman, H. J., Gilliard, J. D. (2019). The Streaming Television Industry: Mature or Still Growing? . Journal of Marketing Development and Competitiveness, 13(4), 94-105. http://www.na-businesspress.com/jmdcopen.html.
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2019). THE TOY INDUSTRY IS DECLINING: HOW CAN MATTEL, INC. SURVIVE?. Journal of Marketing Development and Competitiveness, 13(3), 53-67. .
• Gilliard, J. D., Snyman, H. J. (2019). An Exploratory Study of the Online Presence of Colorado Telephone Companies. Mountain Plains Journal of Business and Economics, 20-19. http://mountainplains.org/articles/2019/General%20Research/Mountain_Plains_Journal_of_Business_and_Economics_Volume_20_2019_1-19_General_Research_Snyman.pdf.
• Gilliard, J. D. (2019). Aurora Channel 8 Election night coverage. ,
• Gilliard, J. D. (2019). Moderator - Aurora Channel 8 Candidate's forum. ,
• Baalbaki-Yassine, S., Gilliard, J. D., Hoffman, L. D. (2019). IS LULULEMON ATHLETICA’S TURNAROUND SUSTAINABLE?. American Journal of Management.
• Snyman, H. J., Gilliard, J. D. (2019, Spring). The Growth of Over-The-Top Television. WDSI - 2019.
• Gilliard, J. D., Radojevich-Kelley, N., Hoffman, L. D. (2019, March). UBER: DID IT TAKE A LEFT TURN - CAN IT COURSE CORRECT?.
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2019, March). AN INDUSTRY IN DECLINE: CAN U.S. HORSE RACING SURVIVE?. Western Decision Sciences Institute.
• Snyman, H. J., Gilliard, J. D. (2018). Are subscribers cutting their subscriptions in the telecommunications industry?. Journal of Strategic Innovation and Sustainability, 13(4), 118 - 130. http://www.na-businesspress.com/jsisopen.html.
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2018, Summer). Can Mattel Survive The Changing Environment In The Toy Industry?. Western Decision Sciences Institute
• He, M., Gilliard, J. D., Trammell, W. R. (). Curriculum Innovation Driven by Industry Inputs: Case Studies. ASEE 2019 CIEC conference proceedings.
• Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2018, April (2nd Quarter/Spring)). IS LULULEMON ATHLETICA ON ITS WAY OUT?.
• Snyman, H. J., Gilliard, J. D. (2018, April (2nd Quarter/Spring)). Cutting the cord: What does it mean for the future of the telecommunications industry?. WDSI - 2018.
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2017). Is Chipotle Mexican Grill Successfully Recovering from its Food-Related Incidents?. Journal of Marketing Development and Competitiveness, 11(4), 34-48. .
• Hoffman, L. D., Warnock, S., Gilliard, J. D. (2017). IRP Laredo Part A and Boards Dilemma Part B . Small Business Institute Journal, 13(1), 57-85. .
• Gilliard, J. D., Baalbaki-Yassine, S., Hoffman, L. D. (2017). The Fitbit Addiction: Will this Disruption Last?. Journal of Marketing Development and Competitiveness, 11(4), 86-103. .
• Gilliard, J. D., Hoffman, L. D., Baalbaki-Yassine, S. (2017, April (2nd Quarter/Spring)). CAN CHIPOTLE MEXICAN GRILL RECOVER FROM ITS 2015 ADVERSITIES?. Western Decision Sciences Institute.
• Hoffman, L. D., Gilliard, J. D., Baalbaki, S. (2017, April (2nd Quarter/Spring)). Are you a Fitbit Addict? How Fitbit, Inc. has created a market need among consumers. Western Decision Sciences Conference Proceedings.
• Hoffman, L. D., Warnock, S., Gilliard, D. (2017). IRP The Case of the Kinked Curve. [Manuscript in preparation]. Small Business Institute Journal.
• Gilliard, J. D., Snyman, H. J. (2016, April (2nd Quarter/Spring)). Is The Triple Play Dead? The Future of Bundling Services In the Telecommunications Industry.
• Gilliard, J. D., Hoffman, L. D. (2016, April (2nd Quarter/Spring)). Noodles & Co.: Success After the IPO.
• Gilliard, J. D., Hoffman, L. D. (2016). Zynga Inc.: Can it be Successful?. Pearson Education,
• Snyman, H. J., Gilliard, J. D. (2015, April (2nd Quarter/Spring)). The Changing Environment of Wireline Telecommunications: How Can ILECs Adapt?. Western Decisions Sciences Institute 2015 conference.
• Gilliard, J. D., Hoffman, L. D. (2015, April (2nd Quarter/Spring)). Zynga Inc: A Case Study. Western Decisions Sciences Institute 2015 conference.
• Hoffman, L. D., Gilliard, J. D., Murphy, A. (2015). Meeting The Criticism of Entrepreneurial Education: An Exploratory Case Study of Entrepreneurial Education and The Need for Less Standardization and More Innovation of Final Entrepreneurship Courses. ,
• Camp, L. P., Gilliard, J. D. (2014). Incorporating Financial Planning Case Studies into the Undergraduate Curriculum. Business Education Innovation Journal, 6(2), 93-99. www.beijournal.com.
• Hoffman, L. D., Gilliard, J. D., . (2014, April (2nd Quarter/Spring)). Alibaba: Can a large company maintain a reputation of ethics?. WDSI Proceedings 2014.
• Gilliard, J. D., Hoffman, L. D. (2014, April (2nd Quarter/Spring)). Alibaba Group: A Case Analysis. Western Decision Sciences Institute.
• Snyman, H. J., Gilliard, J. D. (2014, Spring). Growth of IPTV. Western Decisions Sciences Institute 2014 conference.
• Radojevich-Kelley, N., Hoffman, L. D., Gilliard, J. D. (2013). Dressing for success: How does attire, social media and the law impact hiring?. Journal of Business Leadership, The, 19(1), 5-27. .
• Hoffman, L. D., Gilliard, J. D. (2013, April (2nd Quarter/Spring)). Integrative Rehabilitation Programs: The Board's Dilemma. . 2013 Western Decision Sciences Conference.
• Gilliard, J. D., Hoffman, L. D. (2013, March). Sysco Company: A Case Analysis.
• Hoffman, L. D., Gilliard, J. D., , W. (2013, Winter). Effective Use of the Librarian in Business Classes. Small Business Institute.
• Gilliard, J. D., Hoffman, L. D. (2012, April (2nd Quarter/Spring)). COMPANIES ENGAGING IN CSR: A PROPOSED MODEL TO PREDICT BOARD STRUCTURE. 41st Western Decision Sciences Institute Proceedings.
• Hoffman, L. D., Gilliard, J. D., Tietjen, W. (2012). Environmental Scanning: the Need for SBI, Business Strategy and Entrepreneurial Planning Students To Be Information Literate. ,
• Gilliard, J. D., Hoffman, L. D., Radojevich-Kelley, N. (2012). Dress For Success: Attire, Social Media and the Law . 2012 Western Decision Sciences Conference,
• Gilliard, J. D. (2011, April (2nd Quarter/Spring)). An Investigation of Collins' nonprofit model for organizational success in social sectors. Proceedings for the 40th Annual Western Decision Sciences Conference.
• Hoffman, L. D., Gilliard, J. D. (2011, April (2nd Quarter/Spring)). Governing social responsibility and social entrepreneurship. Proceedings for the 40th Annual Western Decision Sciences Conference.
• Sutton, L. C., Brodersen, A. A., Gilliard, J. D. (2011, April (2nd Quarter/Spring)). The Panera Bread Quality Experience: Are their Human Resource Practices Helping or Hurting?. Proceedings of Western Decision Sciences Institute.
• Carnes, J. W., Faurer, C. J., Gilliard, J. D., Khandekar, R., Radojevich-Kelley, N., Sutton, L. C., Hoffman, L. D. (2011). Integrative Rehabilitation Programs. Annual Advances in Case Studies, 4(2), 39-57. .
• Sutton, L. C., Brodersen, A. A., Gilliard, J. D. (2010). Panera Bread: Finding associates who contribute to the Panera "quality experience". Proceedings of the Midwest Academy of Management,
• Hoffman, L. D., Radojevich-Kelley, N., McVicker, R. E., Gilliard, J. D., Faurer, C. J. (2010). The Small Business Institute Consulting Team's Ethical Dilemma. Small Business Institute Journal,
• Hoffman, L. D., Gilliard, J. D. (2010, April (2nd Quarter/Spring)). The New Gray Area Non-profit Boards of Organization Doing For-Profit or Socially Entrepreneurial Ventures. Proceedings of the 39th Annual Western Decision Sciences Conference.
• Gilliard, J. D. (2010, April (2nd Quarter/Spring)). Tyson Foods Inc. Proceedings of the 39th Annual Western Decision Sciences Conference.
• Hoffman, L. D., Gilliard, J. D., Radojevich-Kelley, N., Faurer, C. J., McVicker, R. E. (2010, Spring). The Consulting Team's Dilemma. Small Business Institute conference.
• Gilliard, J. D., Khandekar, R. (2010). American Red Cross . Strategic Management.
• Gilliard, J. D. (2009). Red Robin Gourmet Burgers Inc. . Cases in Management: Indian and International Perspectives,
• Gilliard, J. D. (2009, April (2nd Quarter/Spring)). Crocs Inc. in 2008 Faces Challenges in the Footwear Industry. Proceedings of the 38th Annual Western Decision Sciences Conference.
• Gilliard, J. D. (2008). Lowe's Companies Inc. and the Home Improvement Industry in 2007. Journal of Business Case Studies,
• Gilliard, J. D., Khandekar, R. (2008). Panera Bread Co. in 2007 . Strategic Management.
• Gilliard, J. D. (2008). Rocky Mountain Chocolate Factory in 2007 . Strategic Management.
• Gilliard, J. D. (2008, March). Can Podcasting and Vocasting enhance your classroom instruction?. Proceedings of the 37th Annual Western Decision Sciences Conference.
• Gilliard, J. D. (2008, March). Red Robin Gourmet Burgers Inc.: A Case Analysis. Proceedings of the 37th Annual Western Decision Sciences Conference.
• Gilliard, J. D., Khandekar, R. (2007). American Red Cross Case: Strategic Management: Text and Cases. McGraw-Hill Irwin,
• Gilliard, J. D. (2007). Camp Bow Wow Case. Strategic Management.
• Gilliard, J. D. (2007). Kroger Company. Strategic Management.
• Gilliard, J. D., Khandekar, R. (2007). Panera Bread Co.. Strategic Management.
• Gilliard, J. D. (2007). PetsMart Company Case. Strategic Management.
• Geisler, L. J., Gilliard, J. D. (2007). Strategic Planning Under Severe Constraints in a State College. Journal of College Teaching & Learning,
• Gilliard, J. D. (2007). Rocky Mountain Chocolate Factory Inc.. Proceedings of the 38th Annual Western Decision Sciences Conference,
• Gilliard, J. D. (2007, April (2nd Quarter/Spring)). Lowe's Company (case analysis). Proceedings of the 36th Annual Western Decision Sciences Conference.
• Gilliard, J. D. (2007, April (2nd Quarter/Spring)). Rocky Mountain Chocolate Factory (case analysis). Proceedings of the 36th Annual Western Decision Sciences Conference.
• Geisler, L. J., Gilliard, J. D. (2007). Is Strategic Planning of Any Value in a State College?. Proceedings of the Western Decision Sciences Institute,
• Gilliard, J. D., Khandekar, R. (2006). American Red Cross to 2002 (A): Strategic Management: Text and Cases. McGraw-Hill Irwin,
• Gilliard, J. D., Khandekar, R. (2006). Panera Bread Company Case: Strategic Management: Text and Cases. McGraw-Hill Irwin,
• Gilliard, J. D. (2006). The European Union; What Might the Future Hold?. International Business and Economics Research Journal,
• Gilliard, J. D. (2006). Camp Bow Wow (case analysis). Proceedings of the 35th Annual Western Decision Sciences Conference,
• Gilliard, J. D. (2006). PetsMart (case analysis). Proceedings of the 35th Annual Western Decision Sciences Conference,
• Gilliard, J. D. (2006). The European Union: Past, Present, and Future. Proceedings of the 35th Annual Western Decision Sciences Conference,
• Gilliard, J. D. (2005). Web-based supplement that includes chapter summary, pre-test, post-test, chapter test, and internet-based activity . Strategic Management and Competitive Advantage.
• Gilliard, J. D., Weins, D. (2005). Kroger Company: A Case Analysis . Proceedings of the 34th Annual Western Decision Sciences Conference,
• Gilliard, J. D., Sutton, L. C., Khandekar, R., Geisler, L. J. (2005, March). Matching Teaching Methods to Student Learning Styles.. Proceedings of the 34th Annual Western Decision Sciences Conference.
• Gilliard, J. D., Khandekar, R. (2004). American Red Cross. International Business and Economics Research Journal,
• Sutton, L. C., Gilliard, J. D., Geisler, L. J., Khandekar, R. (2004). Preferences for Teaching Methods: The Influence of Learning Styles. Proceedings of the 46th Annual Western Decision Sciences Conference.
• Gilliard, J. D. (2004). Test Bank . Business Communication Essentials,
• Gilliard, J. D. (2004). Two Developing Countries with Two Difference Economic Results: A Comparative Study of Thailand and Morocco. . Journal of International Technology and Information Management.,
• Gilliard, J. D., Khandekar, R. (2004). Panera Bread. Proceedings of the 33rd Annual Western Decision Sciences Conference,
• Gilliard, J. D. (2004). The Euro: How it is effecting International Business. Proceedings of the 33rd Annual Decision Sciences Conference,
• Gilliard, J. D. (2003). Test Bank . Introduction to Business,
• Gilliard, J. D. (2003). Test Bank . Marketing Channels: A Management View,
• Gilliard, J. D., Sutton, L. C., Khandekar, R., Geisler, L. J., Haskins, T. (2003). Learning Styles vs. Student Preferred Learning Techniques. Proceedings of the 45th Annual Mountain Plains Management,
• Gilliard, J. D., Khandekar, R. (2003). American Red Cross (paper #180). Proceedings of the European Applied Business Research Conference,
• Gilliard, J. D. (2003). To Wine or Not to Wine: Where is the Question?. Proceedings of the 32nd Annual Western Decision Sciences Conference,
• Scott, J., Gilliard, J. D., Scott, R. (2002). Eliminating Bribery as a Transnational Marketing Strategy.. International Journal of Commerce and Management,
• Gilliard, J. D. (2002). Two Developing Countries, Two Monarchies, Two Results. Proceedings of the 31st Annual Western Decision Science Institute,
• Gilliard, J. D., Geisler, L. J., Khandekar, R., Scott, C. (2001). Which Career Services Activities Best fit non-traditional business students?. Proceedings of the Annual Mountain Plains Management Conference,
• Gilliard, J. D. (2001). Hints for success in global e-commerce.. Proceedings of the 30th Annual Western Decisions Sciences Institute.,
• Scott, D., Pence, N., Gilliard, J. D., Scott, R. (2001). Perceived importance on international business as a course of study leading to business success in the new millennium. Proceedings of the 2001 International Business Education and technology Conference,
• Scott, R., Scott, J., Gilliard, J. D., Pence, E. N. (2000). Post-Pinochet Chile and Decree Law 600 (or how to make a developing economy sizzle!). Mountain Plains Journal of Business & Economics,
• Gilliard, J. D., Scott, C., Scott, J. (2000). Competitive and Marketing Strategies of selected European companies.. Proceedings of the 29th Annual Western Decision Sciences Institute,
• Scott, J., Gilliard, J. D., Scott, C. (1999). New constraints for international marketers to consider: The increasing role of state and local sanctions against foreign governments.. Proceedings of the 41st Annual Mountain Plains Management Conference,
• Gilliard, J. D. (1999). Study Abroad Seminars: A Method to Enhance International Business Coursework.. Proceedings of the 41st Annual Mountain Plains Management Conference,
• Gilliard, J. D., Scott, R., Scott, J. (1999). Doing Business in Mexico: Tips to improve a firm chance for success.. Proceedings of the 28th Annual Western Decisions Sciences Institute Meeting,
• Pence, N., Gilliard, J. D., Scott, R., Scott, J., Court, P. (1999). Measuring the General Knowledge of Men and Women: A Transnational Study of Business Majors.. Proceedings of Western Decisions Sciences Institute 28th Annual Meeting,
• Garman, B. G., Gilliard, J. D., Petersen, J. (1998). Economic Integration in the Americas: 1975-1992. Journal of Applied Business Research, 14-12. .
• Gilliard, J. D. (1998). Test Bank . Strategic Management,
• Scott, J., Gilliard, J. D., Pence, N., Scott, R., Court, P. (1998). Contrasting the general knowledge of U.S. and South African business students: Is Something Amiss?. Proceedings of the 40th Annual Mountain Plains Management Conference,
• Scott, J., Gilliard, J. D., Scott, R., Amos, T. (1997). Does Affirmative Action Matter? An Empirical Study of U.S. College Students. Global Business Trends: Contemporary Readings, 28-135. .
• Gilliard, J. D. (1997). Individuals' perspectives on doing business in selected Asian countries. Proceedings of the 24th Annual Convention of the Southwestern Federation of Administrative Disciplines,
• Gilliard, J. D. (1996). Test Bank. Strategic Management,
• Gilliard, J. D. (1996). Feedforward-Feedback strategic control in new product development. Proceedings of the 38th Annual Western Decision Sciences Conference,
• Gilliard, J. D., Scott, C., Garman, B. G. (1996). Achieving a strategic control process. Proceedings of the 14th Annual International Conference of the Association of Management and International Association of Management,
• Gilliard, J. D. (1996). Using a social learning theory approach to achieve strategic control. Proceedings of the 14th Annual International Conference of the Association of Management and International Association of Management,
• Gilliard, J. D. (1995). Strategic group analysis and its influence on managerial decisions. Proceedings of the 37th Mountain Plains Management Conference,
• Gilliard, J. D. (1995). Analyzing strategic groups sing a structural equation model.. Proceedings of the 13th Annual International Conference of the Association of Management,
• Carson, K., Gilliard, J. D. (1993). Meta-Analytic evidence for the construct validity of the Miner sentence completion scale. Journal of Occupational and Organizational Psychology.,
• Gilliard, J. D. (1991). Organization culture and control systems. Proceedings of the 22nd Annual Meeting of the Midwest Decision Sciences Institute.,

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