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E-commerce

As our world continues to move into the digital realm, organizations across all industries are adopting e-commerce solutions. E-commerce refers to any form of business transaction conducted online – such as online shopping, online auctions, payment gateways, online ticketing, and internet banking.

COVID-19 is transforming the e-commerce industry. Consumers are moving their spending online, and e-commerce businesses are experiencing sizable growth. U.S. retailer's online revenue growth is up 68 percent compared to 2019. 

Colorado is expecting e-commerce employment to grow by eight percent by the end of 2021. Additionally, nearly half of American small businesses do not yet have websites, meaning potential employers are plentiful. eCommerce jobs are changing the job landscape by giving employees the chance to find work that suits their skills, talents, interests, and experience more easily. 

MSU Denver’s Skills Lab training could potentially lead to positions such as product manager, logistics coordinator, marketing manager, content developer, and more.

 


Industry-Led Training


Amazon offers programs to help small businesses harness the power of the internet to reach more customers, build their brand, and grow sales. 

Training

Description

Small Business Academy

Amazon training for small business owners and their employees to learn best practices for successful selling in Amazon stores.

   

Amazon Web Services Training and Certification

Learn from AWS experts. Advance your skills and knowledge. Build your future in the AWS Cloud.

Facebook Blueprint helps you learn the skills to move your business forward. Get the best from your Facebook Ads with our training courses.

Training

Description

Get started with Facebook

Build a solid foundation. If you’re new to using Facebook to grow your business, this is your starting point.

   

Get started with advertising

Ready to run ads that work? Here’s how you can create ads to reach the right people in the right places.

   

Learn advanced buying options

Sharpen your buying skills. Learn about buying options like reach and frequency and creating campaigns that complement TV placements.

   

Target the right audience

Learn how to use our powerful targeting tools to identify your most meaningful audiences.

   

Build awareness

Reach more people and increase awareness of your business.

   

Drive consideration

Spur people to learn more about your business.

   

Generate leads

How can your business continue to grow? Learn how to find new customers who are more likely to make a purchase.

   

Promote my app

Drive people to install your app or make in-app purchases. Here’s how you can gain more momentum with your mobile app.

   

Increase online sales

Get more value out of every minute and dollar you spend. Learn how to drive people to make online purchases.

   

Increase in-store sales

Learn about the right Facebook solutions that can help you drive foot traffic and in-store sales.

   

Choose ad formats

See all the ways you can bring your business’s story to life. We’ll show you how to engage your audience using images and videos.

   

Get creative inspiration

Design your ads for mobile using compelling creative. We’ll share tips for getting your ad noticed.

   

Manage ads

Keep the momentum going with your ads. See how easy it is to manage and edit your ads, all in one place.

   

Measure ad performance

Understand how your ads are helping your business reach its goals. Learn more about our measurement solutions.

   

Learn about Messenger

How can you engage with your community and potential customers? We’ll show you the basic and advanced features of Messenger.

   

Learn about Instagram

Tell your story on Facebook’s most visual platform. Learn how your business can be a part of this creative community.

   

Distribute and monetize content

Do you want to create, publish, or monetize content? Learn about our suite of creative and publishing solutions.

Google Skillshop is the one-stop-shop for every kind of learner who wants to succeed with Google professional tools and solutions.

Training

Description

Ad Manager

Master the essentials of Google Ad Manager and manage your inventory. Learn how to get started, create inventory, set up ad campaigns, and manage creatives with Google Ad Manager.

   

Analytics Academy

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

   

Authorized Buyer

Learn how to set up an Authorized Buyers account and adhere to the Authorized Buyer program policies. Understand how to meet a client’s campaign requirements with the appropriate deal type and ad format. 

   

Google Ads

Grow your skills using Google Ads to advertise your business online, and get Google Ads Certified.

   

My Business

Discover how Google My Business can support your business.

 

Sell anywhere, to anyone, with Shopify's eCommerce platform and point of sale features.

Training

Description

Getting started with Shopify

Shopify will grow with you from Day 1. When you start your Shopify store, you have access to enterprise level software when you’re first starting out. Whether you’re starting a side hustle or planning to build a million-dollar business, you’re in the right place to learn how to use Shopify. This course is most helpful if you currently have a product or service you’d like to sell.

 

Questions?

If you have any questions, please e-mail Kerra Jones at kjone154@msudenver.edu


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