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Press Release

MSU Denver Chef, Students and Recent Graduates head to Super Bowl to volunteer at ‘Taste of the NFL’ benefit

Contact: Tim Carroll, Office 303-556-5136, Cell 303-870-7705
Jackson Lamb, Cell 303-883-6947

Posted: January 24, 2014

(Denver) — While many people dream of making it to the Super Bowl and surrounding festivities, not many can claim the 14-year attendance record posted by Jackson Lamb, Metropolitan State University of Denver associate professor and chef.

On Jan. 27, Lamb and eight of his students and two recent graduates from MSU Denver’s Department of Hospitality, Tourism and Events (HTE) returned to the Super Bowl in New York to coordinate the 23rd annual Taste of the NFL charity event to benefit the Feeding America food bank system. The Food Bank of the Rockies is Colorado’s beneficiary.

In his 14th year as volunteer coordinator, Lamb, along with his students, will oversee more than 150 volunteers at an event that serves nearly 3,000 high-profile guests. Volunteers will present 48,000 portions of food from 40 of the country’s best chefs, representing 32 NFL team cities and a number of local New York/New Jersey restaurants. (Troy Guard from TAG Raw Bar represents Denver.)

“MSU Denver’s HTE (department) does such a great job of opening doors to help students succeed because these events require a lot of personal initiative and planning to make it all work,” said Sarah Ryan, MSU Denver HTE junior. “It’s a whirlwind opportunity with hands on experience like nothing else, the Taste of the NFL is the most unique experience I could ever ask for.”

The MSU Denver students and recent graduates are paying their own way to New York, where they will lead groups of 20 to 30 volunteers in all components of event management, tourism and hospitality. MSU Denver students will be managing local volunteers, many who are students from the New York College of Technology and the Institute of Culinary Education, New York City.

“We teach our students about hospitality and events management, but without opportunities like this you can’t truly gain experience on this type of scale,” Lamb said. “Kitchen supervision, high-volume production, catering, merchandise sales, VIP service—we work it all.”

The Taste of the NFL experience has also proven to be a real resume builder and conversation starter for students in their job search, Lamb added.

The volunteers will work 12 hours on Friday, Jan. 31, then 16 hours on Saturday, Feb. 1, the night of the main Taste of the NFL event. The MSU Denver team will be instrumental in prepping and working a VIP party Friday night for 300 corporate sponsors, NFL players and celebrity chefs. On Saturday, the 3,000 guests will be treated to food created by a chef representing every NFL team. The official Broncos alumni representative in attendance will be Floyd Little.

While Lamb and his students have never attended a game, with the Denver Broncos in the Super Bowl this year if an opportunity presents itself they may make an exception. Nevertheless the MSU Denver team will pack up Sunday as winners, regardless of what happens on the field of play, with memories and experiences to last a lifetime.



About Taste of The NFL

The Taste of the NFL (TNFL) is a Minneapolis-based nonprofit 501(c)3 that raises awareness and money for hunger relief organizations. To date, Taste of the NFL has raised more than $14 million for this critically important cause and is looking forward to its 2014 event on the eve of Super Bowl XLVIII in New York/New Jersey. For more information, visit


About Metropolitan State University of Denver

MSU Denver is a leader in educating undergraduate Coloradans and enrolls the highest number of ethnically diverse students among the state’s four-year colleges. The University currently has more than 22,000 students and offers 55 majors, plus master’s degrees in accounting, teaching and social work. It boasts more than 75,000 alumni, the bulk of whom remain in Colorado after graduation.

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