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Program Overview

Marketing Major: What Will I Study?

One of the more dynamic majors at MSU Denver, the Marketing Program involves relevant and exciting coursework. Students can work with local businesses and, in some cases, create and operate their own organizations. Areas of study include:

  • Promotional Strategy
  • Advertising Management
  • Retail Marketing
  • Personal Selling
  • Sales Management
  • Product Distribution
  • Sports Marketing
  • International Marketing
  • E-Commerce
  • Brand Management
  • Marketing Research
  • Consumer Behavior
  • Marketing to Businesses
  • Multicultural Marketing
  • Green Marketing
  • Much, much more!

One advantage of attending MSU Denver is our smaller class size, a factor that is instrumental in facilitating student/student interaction, student/teacher interaction, discussion, and most importantly, learning. The entire higher education experience is enhanced when students get to know their professors as well as one another.

Marketing Minor: Is This For Me?

Non-marketing majors can benefit from our program through earning a marketing minor. Marketing skills can be useful as a secondary set of skills in the event your career takes you in a different direction, or perhaps when you are marketing the most important product of all -- yourself!

Practical Learning Experiences: Internships

We believe that students learn how to market products and services by actually doing it. Through our relationships with local businesses and the Cooperative Education Internship Center on campus, we are able to help you earn credit by working in the business community and developing practical marketing skills. You can choose your own company, or we can help you find a good place to learn.


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