Department of Journalism & Media Production
Public Relations, B.S.
Swaying public opinion has never been an easy task. Nowadays, with the rise of the internet and social media, the job has become even more challenging and critical. Through persuasive strategies, content marketing and media relations, companies large and small rely on PR professionals to establish, gain and maintain a positive public image.
To kickstart a successful career in public relations, you’ll need to be able to conduct extensive research and draw conclusions from your findings, solve complex problems by employing critical thinking skills, demonstrate stellar written and verbal communication skills, and exercise grit to implement your solutions effectively.
The Department of Journalism and Media Production designed this program based on full-time faculty’s years of real-world industry experience and input from several respected working professionals across the country. MSU Denver is the only institution in the state of Colorado and the Rocky Mountain Region to offer a degree in public relations. The innovative curriculum spans writing, crisis communication, digital media and strategic planning (among others), and incorporates experiential learning to best prepare graduates to adapt to the ever-changing media landscape.
Public relations students study journalism to turn them into multiskilled candidates as they enter the workforce. If public relations doesn’t end up being your cup of tea, you can explore other Journalism and Media Production options such as a:
- B.A. in Broadcast Journalism
- B.A. in Video Production
- B.A. in Journalism
- B.A. in Media Production and Leadership
- B.A. in Technical Writing and Editing
Benefits of Earning Your Degree at MSU Denver
Denver is the 18th-largest media market in the U.S., so there are plenty of opportunities for internships while you’re enrolled in classes and to find permanent work once you’ve graduated.
Career Opportunities for Our Graduates
With a degree in public relations from MSU Denver, you’ll enter the professional world with an array of skills to start your career as a public relations manager, social media manager, event coordinator, marketing manager, media relations specialist and more. The average annual salary in public relations in Denver is $42,000.
Assistant Professor Steve Krizman is a former health care marketing and communication executive who has developed and launched transformative brand journalism, content marketing, automated marketing and social media programs.
Michelle Chase Baum
Assistant Professor Michelle Chase Baum brings more than 20 years of public relations experience into the classroom. She has worked for several PR firms, in-house for organizations and she founded two communications agencies. She is a PRSA Colorado board member and accredited in PR.
Besides the core journalism classes required to earn your degree, here are some public-relations classes you might take:
- PR Fundamentals
- Public Relations Planning, Research and Measurement
- Public Relations Writing
- Mobile and Social Media
- PR in Crises
- Media and Influencer Relations
- PR Lab
Facilities and Resources
MSU Denver PR students staff a PR agency that provides services to real-world clients in our local community. In many of our classes, we provide access to the tools and technologies PR professionals use in the field today and train students how to use these resources. This degree program also requires students to complete an internship as nearly all prospective employers will expect to see some hands-on experience upon graduation. Faculty work closely with students and the MSU Denver Applied Learning Center to help you find internship opportunities that match your areas of interest.