Department of Journalism & Media Production
2019-2020 Majors and Minors
Studies in the Department of Journalism and Media Production blend the knowledge of communication practices and technology. Coursework in media production and journalism develops essential skills for working professionals in the mass media, public relations, technical, scientific, medical, journalism, media production, or corporate communication fields.
The coursework focuses on the development of reader-centered, content-driven information products produced in various areas of concentration including journalism, public relations, mobile and social media communication, video and interactive media production, or technical writing and editing.
Department faculty demonstrate pedagogic leadership by bringing evidence to the classroom of continuing work in the profession, as well as by providing heuristic activities through academic endeavors and community engagement.
Bachelor of Art
Broadcast Journalism is a program that focuses on the methods and techniques for reporting, producing, and delivering news and news programs via radio, television, and video/film media; and that prepares individuals to be professional broadcast journalists, editors, producers, directors, and managers. The program includes instruction in the principles of broadcast technology; broadcast reporting; on- and off-camera and microphone procedures and techniques; program, sound, and video/film editing; program design and production; media law and policy; and professional standards and ethics.
The journalism program prepares students for careers in traditional and convergent media. The overarching program goal is to produce students ready to work in the Journalism industry. Students graduate with fundamental skills in news gathering and writing, and copy and content editing. They have been instructed in the legal environment of Journalism. They have been exposed to ethical decision making in Journalism.
Journalism student knowledge is assessed in two classes: JMP 1000 – Introduction to Journalism and Mass Media and JMP 4500 – Ethical and Legal Issues in Journalism. The following outcomes are measured through embedded test questions in the two courses:
- Students evaluate the ethics of journalists’ actions using at least two paradigms for ethical action.
- Students demonstrate knowledge of freedoms contained in the 1st Amendment.
- Students describe the importance of free expression.
The journalism faculty are academic and working professionals who offer a real-world education in the tenets of journalism; accuracy, truth, fairness, acting independently and minimizing harm. Instructors also teach rigorous courses of First Amendment case studies and ethical issues that prepare students for careers in both print and electronic newsrooms and public relations firms.
The Sound and Vision degree provides students with the theoretical and practical experience required to design, write, edit, and produce visual media for use in the music business and ancillary industries. Students apply knowledge and skills learned to produce a variety of music-oriented video programs. In addition, students learn how to create and manage content for social media sites that highlight, promote and publicize commercial musical artists and other activities related to the music industry.
Bachelor of Science
The media production degree exposes students to a variety of ways of leading others in implementing technology ethically to better communicate with audiences. Professional media producers need to rely on a large team of technical experts in writing, sound, camera usage, editing and web design to maximize the effectiveness and results of media-related projects. The Media Production and Leadership Major teaches students to participate in this growing field and become effective leaders.
Students in the Public Relations major will build upon the fundamentals of journalism and media production in a program that focuses on the theories and methods for helping organizations and individuals nurture their reputations so that they can achieve their goals; employing communication strategies and tactics that influence internal and external stakeholders and prospects in the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Students receive instruction in public relations theory; related principles of persuasion, marketing and journalism; message/image design; image management; media relations; community relations; public affairs; and internal and external communication.
The Technical Writing and Editing degree provides the student with both the theory and production practices of technical writing and editing used by industry and government. The degree includes coursework in writing, editing, design, and production of technical reports, proposals, and manuals, in addition to professional experience and hands-on practice with industry standard tools. The curriculum is designed to provide breadth of knowledge and multi-task capability.
Students complete an extended major in Journalism and Media Production by completing the 12-credit hour department core, the requirements for any one major within the department, an approved Senior Experience course in the department, plus enough additional credit hours in the department to total at least 66 credit hours.
The Digital Media minor includes courses from the departments of Art, Communication Arts and Sciences, and Journalism and Media Production. This minor consists of 24 credits, six of which must be upper division. This minor is designed to provide skills that will increase employment opportunities in the field of digital media communication.
The Journalism and Media Production Minor is designed to provide skills that will increase employability for the student where journalistic and technical writing skills will be valuable.
The Sport Media minor includes courses from the departments of Human Performance and Sport, and Journalism and Media Production. The minor consists of a core of courses drawn from both departments.