Before Janelle Padilla ever stepped foot on the Auraria Campus, she knew she wanted to work in marketing.
While she was attending John F. Kennedy High School, she took a marketing class that helped her realize her passion for the field. She became interested in seeing what companies are doing to intrigue consumers and fell for the psychology behind different marketing strategies.
“I really want to do something in the digital marketing field. I’m hoping to continue on with social media, paid ads and more,” said Padilla. “All of that is what I feel like I need to be in. There is so much more to marketing that people don’t realize. That is what is so intriguing about it.”
Padilla is on the right path toward accomplishing her dreams of working in marketing as the soon to be 23-year-old graduated from Metropolitan State University of Denver with a major in marketing and a certification in digital marketing earlier this month. She was awarded the most outstanding marketing student award from the university and graduated with Summa Cum Laude honors for her academic achievements.
By Joseph Rios, La Voz. Read the rest of the article here.