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Marketing


Sally Baalbaki-Yassine

Department: Marketing

Title: Associate Professor

Expertise: Multicultural marketing, Branding, Cross-cultural issues, International issues

Baalbaki-Yassine, Sally

Angelica Bahl

Department: Marketing

Title: Professor

Expertise: International or global marketing, including Russian and Indian markets, Russian business development, Free trade agreements in global markets, Intellectual property protection in global markets, Creativity in business practice, Consumer behavior and technology, Experiential learning in business and Marketing education.

Darrin Duber-Smith

Department: Marketing

Title: Senior Lecturer

Expertise: Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads

Kelly Evans

Department: Human Performance and Sport

Title: Assistant Professor

Expertise: Sport management, Sport sponsorship, Sport marketing, Consumer behavior, Sport promotion, Sport enterprise

Evans, Kelly

Mick Jackowski

Department: Marketing

Title: Professor

Expertise: Brand management, Reputation management, Relationship management, Entrepreneurship, Franchise, Small business

Wossen Kassaye

Department: Marketing

Title: Professor

Expertise: Multicultural marketing, Latino marketing, Targeted marketing, Vanishing mass market, Consumer behavior, Internet marketing

Jeff Lewis

Department: Marketing

Title: Associate Professor

Expertise: Teamwork, E-commerce, Entrepreneurship, New product development, Organizational communication, Employee training

Gregory Neale

Department: School of Hospitality

Title: Affiliate Professor

Expertise: Advertising, Marketing, Beer industry marketing and promotions, Brand strategy and positioning, Marketing communications, Shopper marketing, Promotions and events, Digital and social media (particularly in the alcohol beverage sector)

Jennifer Riley-Chetwynd

Department: School of Professional Studies

Title: Co-Director of the One World One Water Center for Urban Water Education and Stewardship

Expertise: Marketing, Corporate social responsibility, Sustainability best practices/trends, Water resources – local, state, national, global, Food security

Riley-Chetwynd, Jennifer

April Schofield

Department: Marketing

Title: Lecturer, Director of Center for Professional Selling

Expertise: Business, Sports business, Marketing, Sports marketing, Social media marketing, Sales, Ticket sales, Fundraising, Time management

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