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MSU Denver Experts Guide
Marketing
Sally Baalbaki-Yassine
Department: Marketing
Title: Professor
Expertise: Multicultural marketing, Branding, Cross-cultural issues, International issues
Angelica Bahl
Department: Marketing
Title: Professor
Expertise: International or global marketing, including Russian and Indian markets, Russian business development, Free trade agreements in global markets, Intellectual property protection in global markets, Creativity in business practice, Consumer behavior and technology, Experiential learning in business and Marketing education.
Darrin Duber-Smith
Department: Marketing
Title: Senior Lecturer
Expertise: Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads
Kelly Evans
Department: Human Performance and Sport
Title: Assistant Professor
Expertise: Sport management, Sport sponsorship, Sport marketing, Consumer behavior, Sport promotion, Sport enterprise
Mick Jackowski
Department: Marketing
Title: Professor
Expertise: Brand management, Reputation management, Relationship management, Entrepreneurship, Franchise, Small business
Wossen Kassaye
Department: Marketing
Title: Professor
Expertise: Multicultural marketing, Latino marketing, Targeted marketing, Vanishing mass market, Consumer behavior, Internet marketing
Laurel Lane
Department: Marketing
Title: Lecturer
Expertise: Digital marketing, Social media marketing, Selling, Building new products and Fiscal management
Jeff Lewis
Department: Marketing
Title: Associate Professor
Expertise: Teamwork, E-commerce, Entrepreneurship, New product development, Organizational communication, Employee training
Gregory Neale
Department: School of Hospitality
Title: Affiliate Professor
Expertise: Advertising, Marketing, Beer industry marketing and promotions, Brand strategy and positioning, Marketing communications, Shopper marketing, Promotions and events, Digital and social media (particularly in the alcohol beverage sector)
Jennifer Riley-Chetwynd
Department: School of Professional Studies
Title: Co-Director of the One World One Water Center for Urban Water Education and Stewardship
Expertise: Marketing, Corporate social responsibility, Sustainability best practices/trends, Water resources – local, state, national, global, Food security
April Schofield
Department: Marketing
Title: Lecturer, Director of Center for Professional Selling
Expertise: Business, Sports business, Marketing, Sports marketing, Social media marketing, Sales, Ticket sales, Fundraising, Time management
