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Consumer Behavior


Steve Beaty

Department: Mathematical and Computer Sciences

Title: Professor

Expertise: Computer security and crime, Firewalls, Viruses, Internet blogs, Software development, Protecting children, Internet consumerism and safety, Identity theft

Beaty, Steve

Darrin Duber-Smith

Department: Marketing

Title: Senior Lecturer

Expertise: Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads

Kelly Evans

Department: Human Performance and Sport

Title: Assistant Professor

Expertise: Sport management, Sport sponsorship, Sport marketing, Consumer behavior, Sport promotion, Sport enterprise

Evans, Kelly

Samuel Jay

Department: Communication Studies

Title: Associate Professor

Expertise: Rhetoric and digital media: influence and persuasion in sports, politics and economics, especially the role of emotion and digital media in influencing and persuading

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