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Darrin Duber-Smith

Topics:

Athletics/Sports, Business, Communications, Consumer Issues, Marijuana, Marketing, Politics and Media, Pop Culture, Rhetoric, Sales

Expertise:

Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads


Degree: MBA, M.S.

Title: Senior Lecturer

Department: Marketing

Email: ddubersm@msudenver.edu

Office Phone: 303-615-0521

Alternate Phone: 303-819-5445

Interviewed by: CW2 News, 9NEWS, FOX31, 850 KOA-AM, Associated Press, The Denver Post, CBS4, Denver7, Chicago Tribune, 710KNUS, Nerdwallet

External Links:

 

 


Biography:

Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver's College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.

Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.

As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association's definition of natural in 2005. 

He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.

Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authors Cengage Learning’s “KnowNow! Marketing” blog. 

Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.

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