MSU Denver Experts Guide
Athletics/Sports, Business, Communications, Consumer Issues, Fraud, Marijuana, Marketing, Politics and Media, Pop Culture, Rhetoric, Sales
Image and brand for candidates and parties, Green marketing, Green products and issues, Sustainability and social responsibility, Sports marketing, Direct marketing, Business-to-business marketing, Retail marketing, Consumerism, Promotion strategies, Baby Boomer marketing, Internet marketing, Super Bowl ads
Degree: MBA, M.S.
Title: Senior Lecturer
Office Phone: 303-615-0521
Mobile Phone: 720-737-0505
Interviewed by: CW2 News, 9NEWS, FOX31, 850 KOA-AM, Associated Press, The Denver Post, CBS4, Denver7, Chicago Tribune, 710KNUS, Nerdwallet, Scripps, CGTN America, Variety
Darrin C. Duber-Smith, M.S., MBA, is a senior lecturer at Metropolitan State University of Denver's College of Business, where he teaches Sports Marketing, Green Marketing, Seminar in Marketing Management and Advertising Management courses.
Duber-Smith has more than 30 years of specialized expertise in the marketing and management profession, including decades of work with natural, organic and green/sustainable goods and services.
As president of Green Marketing, Inc. from 2000-16, Duber-Smith was a co-founder of the Lifestyles of Health and Sustainability market/industry model and was leader of the first U.S. industry task force that helped frame the Natural Products Association's definition of natural in 2005.
He has co-authored several academic papers, including “State of the Economy and Attitudes Toward Sales Careers,” “Student Disposition Towards Sales as a Career,” “The Evolution of an Award-Winning Assessment Plan” and “Gender Bias in Consumer Perceptions of Salespeople.” He has published over 90 marketing-related articles and book chapters in various business publications, and he has been an invited speaker at over 50 executive-level events.
Duber-Smith has been the most frequently-interviewed marketing expert in Colorado media since 2005, and he authored Cengage Learning’s “KnowNow! Marketing” blog from 2011-2019.
Duber-Smith received The Wall Street Journal’s In-Education Distinguished Professor Award in 2009 and WSJ’s Top 125 Professor Award in 2014.Edit this page