Metropolitan State University of Denver is introducing a new illustrated version of Roadrunner mascot Rowdy to give faculty and staff members easier, downloadable access.
When MSU Denver was founded in 1965, the mustang was chosen as the original mascot. However, since the students had to run between buildings scattered throughout downtown, a 1968 vote updated the mascot to the roadrunner, later named “Rowdy,” which went through several makeovers until the most recent incarnation in 2010. Now, faculty and staff members can access a new two-dimensional version of Rowdy.
The (Adobe illustrator) Vector Rowdy is directly inspired by MSU Denver’s mascot character and is available through the University Communications and Marketing Toolkit. The images include a “head-only” option and two power poses: “We’re No. 1” and “hands on hips.”
The benefit of Vector Rowdy is to provide an easier-to-use alternative to the photographic version. With Vector Rowdy, artwork is easier to access through the Marketing Toolkit; is easier to reproduce for offset printing, screen printing, digital projection, etc.; and keeps the file size more manageable.
Designers can find all iterations of Vector Rowdy as well as a handy Quick Reference Guide in the Marketing Toolkit. Files available include Ai(vector), PDF and PNG forms.
Please submit any questions via the client-services intake form.