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Brand Central
University Seal misuse
Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our University Seal. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.
Shown below are just a few potential misuses of our University Seal. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection.
At right is the approved and preferred appearance of our University Seal.
Avoid the logo misuses below and others. If you have questions regarding correct use, contact Strategy, Marketing and Communications.
DO NOT:
Display the University Seal in MSU Denver Blue. However, it may appear as a watermark on an MSU Denver Blue background.
DO NOT:
Display the University Seal in MSU Denver Red. However, it may appear as a watermark on an MSU Denver Red background.
DO NOT:
Display the University Seal in a gold hue. The use of gold as a color has close association with one of MSU Denver’s neighboring universities.
DO NOT:
Allow components of the University Seal to be displayed in colors or values different from the remaining components. All components are displayed in the same color and value.
DO NOT:
Add graphics to the University Seal. Always ensure the Clear Zone is properly observed.
DO NOT:
Omit certain components of the University Seal. Always ensure all Seal components are in tact.
DO NOT:
Attempt to recreate the University Seal. Upon approval, always use approved artwork available through Strategy, Marketing and Communications.
DO NOT:
Horizontally stretch the University Seal in an attempt to fit within specific display areas. Always use approved artwork available through Strategy, Marketing and Communications.
DO NOT:
Vertically stretch the University Seal in an attempt to fit within specific display areas. Always use approved artwork available through Strategy, Marketing and Communications.