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University Seal color options

Because of the formal nature of applications on which the University Seal is displayed, its color options are limited to those shown below. All components of the Seal appear in the same color and value. In its preferred display, the University Seal is a specific hue of gray, referred to as MSU Denver Gray. See Brand Colors for this specific color formula per media.

When the University Seal is darker than the background color on which it is displayed, it is referred to as “positive.” When the Seal is lighter than the background color on which it is displayed, it is referred to as “reverse.” See Color Selection to determine the most appropriate logo color option for its intended display.


Approved positive color options

Display on white or light- to mid-value backgrounds


MSU Denver Seal grey.

Preferred

  • MSU Denver Gray

Display on:

  • White
  • Any light- to mid-value background

MSU Denver Seal black.

Approved

  • Black

Display on:

  • White
  • Any light- to mid-value background

 



 


MSU Denver Seal neutral metalic.

Approved

  • Neutral Metallics
  • Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)
  • Mid- to dark-value grays

Display on:

  • White
  • Any light- to mid-value background

MSU Denver Seal watermark.

Approved

  • "Watermark" (10% - 30 value difference to its background color)

Display on:

  • White
  • Any light- to mid-value background


 


MSU Denver Seal blind embossed.

Approved

  • Blind embossed
  • Blind debossed

Display on:

  • White
  • Any light- to mid-value background


Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds

 


MSU Denver Seal white on different color backgrounds.

Preferred

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray

MSU Denver Seal white on black and grey background.

Approved

  • White

Display on:

  • Black
  • Any mid- to dark-value background


 


MSU Denver Seal neutral metallic on different color backgrounds.

Approved

  • Neutral metallics
  • Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)
  • Mid- to light-value grays

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black
  • Any mid- to dark-value background

MSU Denver Seal watermark on different color backgrounds.

Approved

  • "Watermark" 10-30% value difference to its background color

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black
  • Any mid- to dark-value background


 


MSU Denver Seal blind embossed on different color backgrounds.

Approved

  • Blind embossed
  • Blind Debossed

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black
  • Any mid- to dark-vallue background

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