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Brand Central
University Seal color options
Because of the formal nature of applications on which the University Seal is displayed, its color options are limited to those shown below. All components of the Seal appear in the same color and value. In its preferred display, the University Seal is a specific hue of gray, referred to as MSU Denver Gray. See Brand Colors for this specific color formula per media.
When the University Seal is darker than the background color on which it is displayed, it is referred to as “positive.” When the Seal is lighter than the background color on which it is displayed, it is referred to as “reverse.” See Color Selection to determine the most appropriate logo color option for its intended display.
Approved positive color options
Display on white or light- to mid-value backgrounds
Preferred
- MSU Denver Gray
Display on:
- White
- Any light- to mid-value background
Approved
- Black
Display on:
- White
- Any light- to mid-value background
Approved
- Neutral Metallics
- Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)
- Mid- to dark-value grays
Display on:
- White
- Any light- to mid-value background
Approved
- "Watermark" (10% - 30 value difference to its background color)
Display on:
- White
- Any light- to mid-value background
Approved
- Blind embossed
- Blind debossed
Display on:
- White
- Any light- to mid-value background
Approved Reverse Color Options
Display on black or mid- to dark-value backgrounds
Preferred
- White
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
Approved
- White
Display on:
- Black
- Any mid- to dark-value background
Approved
- Neutral metallics
- Neutral foil stamps (avoid gold hues to avoid confusion with neighboring universities)
- Mid- to light-value grays
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
- Black
- Any mid- to dark-value background
Approved
- "Watermark" 10-30% value difference to its background color
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
- Black
- Any mid- to dark-value background
Approved
- Blind embossed
- Blind Debossed
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
- Black
- Any mid- to dark-vallue background