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University logo misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our University logo. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few potential misuses of our University logo. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection.


A correct example of how to use MSU Denver's logo.At right is the approved and preferred appearance of our University logo.

Avoid the logo misuses below and others. If you have questions regarding correct logo use, contact Strategy, Marketing and Communications.



 


MSU Denver logo misuse transposed.

DO NOT:

Transpose the color scheme. Only display the approved color options.
 

MSU Denver logo misuse one color.

DO NOT:

Display a one-color version other than those approved.
 

An incorrect example of how not to use MSU Denver's logo with a one-color tint.

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the two-color version.



 


MSU Denver logo misuse red word Metropolitan.

DO NOT:

Allow the "M" to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications. 


MSU Denver logo misuse low contrast typography.

DO NOT:

Allow poor visibility between the logo and its background.
 
 
 

An example of how not to use MSU Denver's logo with an arched organizational name.

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.

 

 



 


MSU Denver logo misuse center aligned text.

DO NOT:

Create new logo formats. Only display the approved formats.


MSU Denver logo misuse stretched horizontally.

DO NOT:

Horizontally stretch th logo in an attempt to fit within specific display areas. Always use one of the three approved format options.


MSU Denver logo misuse stretched vertically.

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use on of the three approved format options.

 



 


An example of how not to use MSU Denver's logo without the Roadrunner head.

DO NOT:

Display the logotype component as a stand-alone graphics. The logo must appear in tact with both Roadrunner symbol and logotype locked together.


MSU Denver logo misuse wrong typeset.

DO NOT:

Typeset the logotype in an attempt to simulate it. The logotype is custom-rendered and should not be altered.


MSU Denver logo misuse drop shadow.

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo's integrity.


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