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Brand Central
University logo color options
Our University logo consists of specific hues of blue and red. Accurate reproduction of these colors, referred to as MSU Denver Blue and MSU Denver Red, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media.
When the University logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are full-color and one-color options from which you may choose. The preference is to display the full-color version wherever practical. Often, only one color is permitted or practical. In these instances, the preference is to display the one-color version that utilizes MSU Denver background colors. If this is not a practical option, then the one-color black on any light- to mid-value background (or white on any mid- to dark-value background) is approved. See Color Selection to determine the most appropriate logo color option for its intended display.
Approved positive color options
Display on white or light- to mid-value backgrounds
Full Color - Preferred
- MSU Denver Blue
- MSU Denver Red
- White sihouette behind Roadrunner symbol
Display on:
- White
- Any light- to mid-value background
One-Color - Preferred
- MSU Denver Blue
- White silhouette of clear behind Roadrunner symbol
Display on:
- White
- Any light- to mid-value background
One-Color - Approved
- Black (shown)
- Neutral Metallics
- White silhouette or clear behind Roadrunner symbol
Display on:
- White
- Any light- to mid-value background
Approved Reverse Color Options
Display on black or mid- to dark-value backgrounds
Full-Color - Preferred
- MSU Denver Blue
- MSU Denver Red
- White logotype and silhouette behind Roadrunner symbol
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
- Black or any mid- to dark-value background
One-Color - Preferred
- White
Display on:
- MSU Denver Blue
- MSU Denver Red
- MSU Denver Gray
One-Color - Approved
- White
- Neutral Metallics
Display on:
- Black
- Any mid- to dark-value background
