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Roadrunner Symbol misuse

Once approval for display of the Roadrunner Symbol as a stand-alone graphic identifier is obtained from Strategy, Marketing and Communications, the guidelines stated here will help ensure its integrity.

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our Roadrunner Symbol. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity. Shown below are just a few potential misuses of our Roadrunner Symbol. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection.


 MSU Denver Roadrunner symbol correct use.

At right is the approved and preferred appearance of our Roadrunner Symbol.

Below are just a few potential misuses of our Symbol.
Avoid these misuses and others. If you have questions regarding correct Symbol use, contact Strategy, Marketing and Communications.



 


MSU Denver Roadrunner symbol misuse transposed color.

DO NOT:

Transpose the color scheme. Display only the approved color options.


MSU Denver Roadrunner symbol misuse one color.

DO NOT:

Display a one-color all MSU Denver Red version, or any color other than those approved.


How to incorrectly use the Roadrunner symbol with a one-color tint.

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the two-color version.



 


MSU Denver Roadrunner symbol misuse no silhouette.

DO NOT:

Inadvertently display the full- color version without the White Silhouette. This may result in insufficient contrast between the red Nape component and the color value of the background on which the Symbol is displayed.


MSU Denver Roadrunner symbol misuse tilted.

DO NOT:

Rotate the Roadrunner Symbol. Always ensure its level display by horizontally aligning the outermost left and right points of the Symbol.


MSU Denver Roadrunner symbol misuse misregistered.

DO NOT:

Allow mis-registration of the various symbol components.



 


MSU Denver Roadrunner symbol misuse filled silhouette.

DO NOT:

Fill the Silhouette behind the Roadrunner Symbol with any color other than white.


MSU Denver Roadrunner symbol misuse drop shadow.

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo’s integrity.


MSU Denver Roadrunner symbol misuse flipped.

DO NOT:

Flip the Roadrunner Symbol on its vertical axis. The Symbol should always be facing to the right.



 


MSU Denver Roadrunner symbol misuse added name graphic.

DO NOT:

Create unapproved organization or club logos by incorporating the Roadrunner Symbol into the logo’s design.


MSU Denver Roadrunner symbol misuse added graphic.

DO NOT:

Add graphics to the Roadrunner Symbol. Always ensure the Clear Zone is properly observed.


MSU Denver Roadrunner symbol misuse old logo.

DO NOT:

Visually represent the University’s brand with a rendering or symbol that previously served to represent the University.


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