Brand Central

Roadrunner Symbol color options

Once approval for display of the Roadrunner Symbol as a stand-alone graphic identifier is obtained from Strategy, Marketing and Communications, the guidelines stated here will help ensure its integrity. Our Roadrunner Symbol consists of specific hues of blue and red. Accurate reproduction of these colors, referred to as MSU Denver Blue and MSU Denver Red, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media. When the Roadrunner Symbol is darker than the background color on which it is displayed, it is referred to as “positive.” When the Symbol is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are full-color and one-color options from which you may choose. The preference is to display the full-color version wherever practical. Often, only one color is permitted, or practical. In these instances, the preference is to display the one-color version that utilizes MSU Denver background colors. If this is not a practical option, then the one-color black on any light- to mid-value background (or white on any mid- to dark-value background) is approved. See Color Selection to determine the most appropriate Symbol color option for its intended display.

Approved positive color options

Display on white or light- to mid-value backgrounds

Full-Color - Preferred

• MSU Denver Blue
• MSU Denver Red
• White silhouette behind Roadrunner Symbol

Display on:

• White
• Any light- to mid-value background

One-Color - Preferred

• MSU Denver Blue
• White silhouette or clear behind Roadrunner symbol

Display on:

• White
• Any light- to mid-value background

One-Color - Approved

• Black (shown)
• Neutral metallics
• White silhouette or clear behind Roadrunner symbol

Display on:

• White
• Any light- to mid-value background

Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds

Full-Color - Preferred

• MSU Denver Blue
• MSU Denver Red
• White logotype and silhouette behind Roadrunner symbol

Display on:

• MSU Denver Blue
• MSU Denver Red
• MSU Denver Gray
• Black or any mid- to dark-value background

One-Color - Preferred

• White

Display on:

• MSU Denver Blue
• MSU Denver Red
• MSU Denver Gray

One-Color - Approved

• White
• Neutral metallics

Display on:

• Black
• Any mid- to dark-value background