Roadrunner Symbol clear zone
Once approval for display of the Roadrunner Symbol as a stand-alone graphic identifier is obtained from Strategy, Marketing and Communications, the guidelines stated here will help ensure its integrity.
To avoid crowding our Roadrunner Symbol with other imagery – such as text, photography, illustrations, color breaks or rule lines – a “clear zone” is the minimum amount of space to remain free of other imagery. This minimum space requirement also applies to page trim and folds. The clear zone is proportional to the size of the Symbol, and its border is determined by measuring from the outer edges of the Symbol to the distances indicated in the diagrams below.
Adhering to clear-zone guidelines will best ensure legal protection of our Roadrunner Symbol by minimizing confusion as to its appearance.