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Academic department/program logo misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our University Support entity logos. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few of potential misuses of our academic department or program logos. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection. Using MSU Denver, Department of Psychology as an example, these guidelines apply to each academic department or program logo.

MSU Denver department program logo correct use.At right is the approved and preferred appearance of our academic department or program logos.

Below are just a few potential misuses of our logo. Avoid these misuses and others. If you have questions regarding correct logo use, contact Strategic, Marketing and Communications.


 


MSU Denver department program logo improper use transposed.

DO NOT:

Transpose the color scheme. Display only the approved color options.


MSU Denver department program logo improper use of one color option.

DO NOT:

Display a one-color version other than those approved.


MSU Denver department program logo misuse of one color tint.

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the full-color version.


 


MSU Denver department program logo misuse on background color.

DO NOT:

Allow the word “Metropolitan” to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications.


MSU Denver department program logo misuse low contrast

DO NOT:

Allow poor visibility between the logo and its background.


MSU Denver department program logo misuse added graphics

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.


 


MSU Denver department program logo misuse centered text

DO NOT:

Create new logo formats. Only display the approved formats.


MSU Denver department program logo misuse stretched horizontally

DO NOT:

Horizontally stretch the logo in an attempt to fit within specific display areas. Always use one of the three approved format options.


MSU Denver department program logo misuse stretched vertically

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use one of the three approved format options.


 


MSU Denver department program logo misuse without symbol

DO NOT:

Display the logotype components as a stand-alone graphic. The logo must appear in tact with Roadrunner Symbol, Logotype and Department name locked together.


MSU Denver department program logo misuse wrong department name font

DO NOT:

Typeset the Department name in a typeface other than the approved Univers 67 Bold Condensed.


MSU Denver department program logo misuse drop shadow

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo’s integrity.


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