Academic department/program logo minimum sizing
Shown below is the minimum approved size for our academic department or program logos as measured from the width of the Roadrunner Symbol. The diagram below shows actual size at left, but then enlarged for viewing ease. If a size smaller than the approved is necessary, the academic department or program name is typeset in one of the approved support typefaces. See Support Typefaces.
Mentioning in text
When mentioning in text and on first reference in applications whose intended audiences may not already be familiar with the University, the University’s full name precedes the academic department’s name. A comma separates the two. For example: “Metropolitan State University of Denver, Department of Psychology” The abbreviated “MSU Denver, Department of Psychology” may be used on first reference in applications whose intended audiences are likely to already be familiar with the University. Subsequent references within the same application for either first-reference scenario may omit the University prefix and simply use the academic department name, “Department of Psychology.”
Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities.
The minimum size to be displayed is 1 half-inch (12.7mm, 36 pixels) as measured from the width of the Roadrunner Symbol.
Using Department of Psychology as the example, these are acceptable derivatives of our academic department or program names.
If a visual representation of the academic department or program is needed, but the display area does not permit sufficient logo sizing, you may display the academic department or program name in upper and lowercase, or in all caps. It must be typeset in one of the typefaces from our approved type families, Univers, Gotham or Century Schoolbook, and must appear in one color. Contact Strategy, Marketing and Communications for approval of any typeface substitutions.
DO NOT display the academic department or program name in a two- or three- color solution in an effort to mimic the appearance of the academic department or program logo.