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Academic department/program logo color options

Our academic department or program logos consist of specific hues of blue, red and gray. Accurate reproduction of these colors, referred to as MSU Denver Blue, MSU Denver Red and MSU Denver Gray, is critical to maintaining a consistent brand image. See Brand Colors for their specific color formulas per media.

When an academic department or program logo is darker than the background color on which it is displayed, it is referred to as “positive.” When the logo is lighter than the background color on which it is displayed, it is referred to as “reverse.” Within these two categories, there are both full-color and one-color options from which you may choose. The full-color options are preferred and should be displayed wherever practical. See Color Selection to determine the most appropriate logo color option for its intended display. Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities.


 

Approved positive color options

Display on white or light- to mid-value backgrounds


MSU Denver department program logo full color

Full-Color - Preferred

  • MSU Denver Blue
    MSU Denver Red
    MSU Denver Gray
    White Silhouette Behind Roadrunner Symbol

Display on:

  • White
    Any Light- to Mid-Value Background

 


MSU Denver department program monochrome color option

One-Color - Preferred

  • MSU Denver Blue
    White Silhouette or Clear Behind Roadrunner Symbol

Display on:

  • White
    Any Light- to Mid-Value Background

 


MSU Denver department program black color option

One-Color - Approved

  • Black (Shown)
    Neutral Metallics
    White Silhouette or Clear Behind Roadrunner Symbol

Display on:

  • White
    Any Light- to Mid-Value Background

 



 


Approved Reverse Color Options

Display on black or mid- to dark-value backgrounds


Full-Color - Preferred

  • MSU Denver Blue
  • MSU Denver Red
  • White Logotype and Silhouette Behind Roadrunner Symbol 

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Gray
  • Black or any mid- to dark-value background

MSU Denver department program full color logo on different color backgrounds


One-Color - Preferred

  • White

Display on:

  • MSU Denver Blue
  • MSU Denver Red
  • MSU Denver Grey

 

 

 

MSU Denver department program white color logo on different color backgrounds


One-Color - Approved

  • White
  • Neutral Metallics

Display on:

  • Black
  • Any mid- to dark-value background

 

 

 

MSU Denver department program white color logo on black and gray color backgrounds


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