Brand Central

Academic department/program logo clear zone

To avoid crowding our logos with other imagery – such as text, photography, illustrations, color breaks or rule lines – a “clear zone” is the minimum amount of space to remain free of other imagery. This minimum space requirement also applies to page trim and folds. The clear zone is proportional to the size of the logo, and its border is determined by measuring from the outer edges of the logo to the distances indicated in the diagrams below.

Using MSU Denver, Department of Psychology as an example, adhere to these guidelines when developing future academic department or program brand identities. Adhering to clear zone guidelines will best ensure legal protection of our logos by minimizing confusion as to their appearances.

Format A (Preferred) - Vertical

Format A is the preferred format and should be displayed wherever practical. Additionally, Format A best fits applications with square to vertically proportioned display areas.

Format B - Horizontal

Display Format B on applications with horizontally proportioned display areas.

Format C - Extreme Horizontal

Display Format C on applications with extreme horizontally proportioned display areas.