Brand Central

College-Level misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our College entity logos. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few potential misuses of our College entity logos. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection. Using MSU Denver, College of Letters, Arts and Sciences as the example, these guidelines apply to each College entity logo.

At right is the approved and preferred appearance of our college-entity logos.

DO NOT:

DO NOT:

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the two-color version.

DO NOT:

Allow the "M" to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications. 

DO NOT:

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.

DO NOT:

Create new logo formats. Only display the approved formats.

DO NOT:

Horizontally stretch th logo in an attempt to fit within specific display areas. Always use one of the three approved format options.

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use on of the three approved format options.

DO NOT:

Display the logotype component as a stand-alone graphics. The logo must appear in tact with both Roadrunner symbol and logotype locked together.

DO NOT:

Typeset the logotype in an attempt to simulate it. The logotype is custom-rendered and should not be altered.

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo's integrity.