Skip to main content Skip to main content

College-Level misuse

Preserving the integrity of the MSU Denver brand is paramount. A visible method of preservation is through accurate and consistent display of our College entity logos. This practice will help reinforce its strength and continue to grow MSU Denver’s current degree of brand equity.

Shown below are just a few potential misuses of our College entity logos. All attempts should be made to adhere to the guidelines stated in this document. Any misuse will ultimately diminish the current degree of brand equity and potentially jeopardize its legal protection. Using MSU Denver, College of Letters, Arts and Sciences as the example, these guidelines apply to each College entity logo.


MSU Denver College of Letters Arts and Sciences logo full color correct use

 

At right is the approved and preferred appearance of our college-entity logos.

Avoid the logo misuses below and others. If you have questions regarding correct logo use, contact Strategy, Marketing and Communications.



 


MSU Denver College of Letters Arts and Sciences logo incorrect use of color

DO NOT:

Transpose the color scheme. Only display the approved color options.
 

MSU Denver College of Letters Arts and Sciences logo incorrect use in red

DO NOT:

Display a one-color version other than those approved.
 

MSU Denver College of Letters Arts and Sciences logo incorrect use in tints of blue

DO NOT:

Create a one-color version with tints to simulate the hue differences found within the two-color version.



 


MSU Denver College of Letters Arts and Sciences logo incorrect color on blue background

DO NOT:

Allow the "M" to appear in MSU Denver Red (as it does in positive logo art) on reverse applications. Always ensure the logotype appears in white on reverse applications. 


MSU Denver College of Letters Arts and Sciences logo low contrast

DO NOT:

Allow poor visibility between the logo and its background.
 
 
 

MSU Denver College of Letters Arts and Sciences logo incorrect use added graphic

DO NOT:

Add graphics to the logo. Always ensure the Clear Zone is properly observed.

 

 



 


MSU Denver College of Letters Arts and Sciences logo incorrect orientation centered text

DO NOT:

Create new logo formats. Only display the approved formats.


MSU Denver College of Letters Arts and Sciences logo incorrect use horizontal stretched

DO NOT:

Horizontally stretch th logo in an attempt to fit within specific display areas. Always use one of the three approved format options.


MSU Denver College of Letters Arts and Sciences logo incorrect use vertical stretched

DO NOT:

Vertically stretch the logo in an attempt to fit within specific display areas. Always use on of the three approved format options.

 



 


MSU Denver College of Letters Arts and Sciences logo misuse no symbol

DO NOT:

Display the logotype component as a stand-alone graphics. The logo must appear in tact with both Roadrunner symbol and logotype locked together.


MSU Denver College of Letters Arts and Sciences logo misuse Typeset hierarchy

DO NOT:

Typeset the logotype in an attempt to simulate it. The logotype is custom-rendered and should not be altered.


MSU Denver College of Letters Arts and Sciences logo misuse drop shadow

DO NOT:

Create special effects with the logo. Effects such as drop shadows impede legibility and diminish the logo's integrity.


Edit this page