College-level logos' minimum sizing
Shown below is the minimum approved size for our college-entity logos as measured from the width of the Roadrunner Symbol. The diagram below shows actual size at left, but then enlarged for viewing ease. If a size smaller than the approved is necessary, the college-entity name is typeset in one of the approved support typefaces. See Support Typefaces.
Mentioning in text
When mentioning in text and on first reference in applications whose intended audiences may not already be familiar with the University, the University’s full name precedes the college’s (or school’s) full name. A comma separates the two. For example: “Metropolitan State University of Denver, College of Letters, Arts and Sciences.” The abbreviated “MSU Denver, College of Letters, Arts and Sciences” may be used on first reference in applications whose intended audiences are likely to already be familiar with the University. Subsequent references within the same application for either first-reference scenario may omit the University prefix and simply use the college name, “College of Letters, Arts and Sciences” or its acronym “LAS.”
Using MSU Denver, College of Letters, Arts and Sciences as the example, these guidelines apply to each college-entity logo.
The minimum size to be displayed is 0.75 inches (19mm, 54 pixels) as measured from the width of the Roadrunner Symbol.
If a visual representation of the college entity is needed, but the display area does not permit sufficient logo sizing, you may display the college-entity name in upper- and lowercase, or in all caps. It must be typeset in one of the typefaces from our approved type families, Univers, Gotham or Century Schoolbook, and must appear in one color. Contact Strategy, Marketing and Communications for approval of any typeface substitutions.
DO NOT display the college-entity name in a two- or three- color solution in an effort to mimic the appearance of the college-entity logo.